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Added by Sean V. Bradley on January 1, 2014 at 11:07am — No Comments
To paraphrase the immortal movie icon, Ferris Bueller, "The Internet moves pretty fast. If you don't stop and look around once in a while, you could miss it."
That seems to be the case with many digital marketing practices, particularly in the realm of advertising versus marketing. Oddly enough, it wasn't too long ago that I was preaching the reverse;…
ContinueAdded by JD Rucker on December 23, 2013 at 8:00am — 1 Comment
As I've said on many occasions, there are only a handful of social media websites that you need to focus on at your dealership. Despite claims that you need to be on dozens of them, the real ones that are making an impact today and in the near future are Facebook, Google+, Twitter, YouTube and Pinterest with Instagram, Foursquare, Tumblr, and LinkedIn sitting comfortably in…
ContinueAdded by JD Rucker on December 18, 2013 at 7:30am — No Comments
I was going through the profiles of some businesses that I follow on social media when I noticed something that was highly discouraging. Some had statements on their Twitter pages that read something to the effect of “a retweet does not mean we endorse it.” On Facebook, there were disclaimers added to the about section that read “liked, commented on, or shared content does…
ContinueAdded by JD Rucker on December 17, 2013 at 7:00am — No Comments
I’m not a big fan of redundancy, especially on social media. Under normal circumstances, if you have good plugins and widgets properly placed on your blog, there’s no reason to have others. If you want to annoy me with a blog post, put an inline plugin, a floating plugin, and another one at the bottom. Oh, and throw in a “Share It” widget just in case three ways to…
ContinueAdded by JD Rucker on December 16, 2013 at 6:57am — No Comments
If there’s one thing that gets under my skin the most about local businesses on social media, it’s that they rarely take advantage of one of the most important types of posts: local facts. It’s a low-hanging fruit that is completely missed by most.
It starts with having a local following and fan base, of course,…
ContinueAdded by JD Rucker on July 9, 2013 at 5:29am — No Comments
Look, I get it. I understand that it’s hard for vendors and OEMs to produce a social media solution for their dealers that scales properly while still bringing in good content. I do not, however, understand the concept of not even trying to mix things up. There’s an easy road and a hard road for automotive social…
ContinueAdded by JD Rucker on June 18, 2013 at 9:00am — No Comments
A father and son walked onto a car lot and started looking around. As the salesperson approached, the son, 14- or 15-years old, was clearly directing his father towards a particular new vehicle. They met the salesperson in front of a Chevy Cruze and told her that they wanted to take it for a test drive.
As car deals go, this one was a pretty easy one. The negotiations were tough – they were informed buyers who paid…
ContinueAdded by JD Rucker on June 11, 2013 at 10:00am — No Comments
This is part 1 in a series about building brand ambassadors at the dealership.
It isn’t what you’re saying on social media that has the biggest effect on your business. It’s what others are saying about you that makes the true impact.
I’ve used those words in various forms since 2008. It’s…
ContinueAdded by JD Rucker on March 7, 2013 at 6:00am — No Comments
We all want to be popular, whether it is to make up for the many times we were picked last in elementary school gym class, to make up for all those embarrassing school photos or for that one glamor shot we took in the 90’s. All joking aside, we all want to be popular because it is human nature to want to be liked and accepted by our peers and this does not have an age…
ContinueAdded by Erin Ryan on March 4, 2013 at 4:00am — No Comments
Twitter is still the most used social network by businesses. This surprises some, but the latest statistics showed that 77% of businesses were on Twitter versus 74% on Facebook. It’s not a big difference, but it’s still at least a little surprising to…
Added by Louie Baur on February 28, 2013 at 4:00pm — No Comments
Added by Louie Baur on February 26, 2013 at 4:00pm — No Comments
The last time I was involved with search engine optimization, Alta Vista was a player. I was working on my own sites and making a killing by taking advantage of the new world of search engines. Yahoo was making its move to the top. Google wasn’t even a word at the…
Added by Louie Baur on February 20, 2013 at 4:00pm — No Comments
If there’s one word I hate using in marketing, it’s “engagement”. The term has been so overused and abused since the rise of social media that its meaning has become distorted. It’s defined in different ways and means different things to different people. Thankfully, the moves by…
Added by JD Rucker on February 18, 2013 at 3:30am — No Comments
One of the biggest old-school truths that is obsolete today is the idea that you should follow everyone on Twitter that follows you. It was once considered “social media polite” to follow just about everyone who took the time to follow your own updates. This never included spammers or bots, of course, but when real people and companies followed yours,…
Added by Louie Baur on February 17, 2013 at 4:00pm — No Comments
Added by Louie Baur on February 16, 2013 at 4:11pm — 1 Comment
Semantics. That's what many will say. They'll tell about how trying to define the difference between being a marketing platform and being a marketing tool is pointless.
Others will say it's much more of a platform for marketing than it is a tool. They'll say that it's the community and the venue that offer the benefit and trying to corner…
Added by JD Rucker on January 18, 2013 at 6:00am — No Comments
The vast majority of business websites out there tend to stay laser-focused on their goals. Whether they’re intended to sell a product or generate leads, it seems that all of the content placed on their websites works towards this end. While there’s something that can be said about the strategy, changes at…
ContinueAdded by JD Rucker on January 15, 2013 at 6:00am — No Comments
One of the biggest problems faced when businesses try to use social media as a marketing tool is that there are simply too many social media sites. A day doesn’t go by when I’m not asked about this new site or that old site and whether or not they can be used is marketing. Most can. However, most simply do not have the reach to make them worthwhile. For the…
ContinueAdded by JD Rucker on January 14, 2013 at 6:00am — No Comments
“Journalist” according to Wikipedia: “A journalist collects, writes and distributes news and other information. A…
ContinueAdded by JD Rucker on January 11, 2013 at 7:30am — No Comments
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