Dealerships everywhere are looking for ways to cut themselves to a profit. Let me save you and your accounting team some time. The only way to change things is to start capturing more of the business you are loosing and generate traffic and sales for your dealership.
Sales
Even the best automotive salespeople close only 15% to 20% of the people they speak to in a given day or month. In addition most stores don't have a…
ContinueAdded by Ian nethercott on August 5, 2011 at 9:00am — No Comments
As a automotive industry professional with lots of years under my belt, I must say I have heard a lot of tactics, techniques and the spin of course. I have been hearing Sales Managers, trainers and others for years talk about taking control of the customer.
Talk is cheap and just saying “take control” of your customers does not make it happen.
Here are a few tactics that not only make logical sense they actually help you “take control” and sell more cars….
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ContinueAdded by Ian nethercott on August 1, 2011 at 10:01pm — No Comments
How to leave Messages that generate business for your dealership?
We have found that most dealerships get one phone number when speaking to customers. In addition to this fact they usually have only the home number. Due to this fact our BDC’s need to make a large volume of calls in order to speak to a small volume of customers.
What this means is we need to leave a large volume of messages for customers. Due to this fact we have also developed a number of tactics to improve…
ContinueAdded by Ian nethercott on July 28, 2011 at 10:23am — No Comments
The biggest mistake salespeople, sales managers and BDC staff make is they forget to thank the customer after they leave the dealership. It always amazes me that when customers take time from their busy life to visit their local dealership, the dealership staff forget to follow up that customer and tank them.
How many times in your life have you been to an open house, a car dealership, an electronics store or another retailer to make a big purchase and that salesperson, manager or…
ContinueAdded by Ian nethercott on July 20, 2011 at 1:14am — No Comments
The customer has been in your dealership; as usual your team could not for whatever reason sell them a vehicle. In 80% of cases this is the reality right?
The next step for most Salespeople, Sales Manager and BDC representatives is to offer the customer a better deal, a better trade in value etc. The problem with this game plan is in most cases it's not enough to motivate the customer to come back to the store. In addition if it is you and I both know the discount is a starting point…
ContinueAdded by Ian nethercott on July 13, 2011 at 10:57am — No Comments
THE IMPORTANCE OF A TRAFFIC LOG
I was at a Dealership the other day that had laid-off the receptionist. She was also the person that managed The Traffic Log. So I asked the Sales Manager, “who is taking care of the traffic log ? ”... “I am”, he said. .... “Well, when you step out, who manages the log?” ... “The salesmen”, was his answer.…
ContinueAdded by Abe Hopper on December 13, 2010 at 7:30pm — No Comments
Added by Michael Mancano on November 18, 2010 at 11:36pm — 1 Comment
Added by Ron Morrison on April 27, 2010 at 12:02pm — No Comments
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