The will to win or the will to prepare to win??

I LOVE the game of golf. It is one of my major hobbies and passions.


I have studied the pros and cons to all the new equipment.


I have read all of the “how to” manuals.


Watched video on what the perfect swing looks like.


I basically have read every magazine and book. I have watched every video, and my television remote control is stuck on the “Golf Channel”!


So you would think I am a great golfer!


Well, I am not…….


I have all of the knowledge, but I cannot execute it on a consistent basis.


Let me tell you why.


I play golf once a week, (usually on a Sunday morning). I hit some practice balls on the driving range for 30 minutes and I practice some putts for about 10 minutes before my tee time. So I put in a grand total of 40 minutes of practice in a week and expect my game to be perfect! UGH!


So when speaking of your Salesperson or Service Advisor career, do you put in more than 40 minutes of practice a week to be successful?


Because if you are not practicing, drilling and rehearsing every day, you won’t be a sharp as you can be on a daily basis!


Don’t think you can skip a day either! Just like in golf, if you miss a day of practice, your skills will erode!


Let’s say I had the time to practice my golf game every day for an entire year. I believe I would become a much better golfer and certainly hone my skills! At that point, I would be a very good golfer.


But what if I said to myself, “I have this game perfected and there is no need to practice as much any more”. Would my golf game start to deteriorate? You bet it would!


How about yourself and your profession? Did you learn the basics of your job and then stop learning? Did you become adequate in your presentations and stop getting better?


Just like a golf game, your professional career in the Automotive industry requires that you practice, drill and rehearse EVERY SINGLE DAY! If you do not, your skills will erode and you won’t even realize it.


Again, let’s say I had the time to practice golf every day. If I do not get the correct coaching, I could be practicing a “bad” swing or an incorrect swing. I could make that same improper swing thousands of times and wonder why I never get any better at the game of golf.


Much like practicing a “bad” swing, are you practicing the correct things? Are you open to getting some good coaching? Can you put your ego aside long enough to be critiqued on what you may be doing incorrectly?


Let’s face it. If you gathered the entire staff in a room and asked by a show of hands, “who wants to be a winner”, I believe everyone would raise their hand! I can’t think anyone wants to be a loser. Everyone has the will to win.


So….if everyone has the will to win, you have to ask yourself a more important question.


Do you have the will to prepare to win?





About the Author: With 30 years in the retail Automotive Industry, from a Salesperson to a Dealer, I have a vast amount of experience in all areas of the automotive environment.


You can follow me on:


My website: 

Twitter: @jimkristoff

WordPress blogsite:

Blogspot blog:



Views: 82


You need to be a member of to add comments!


Comment by Stephanie Young on September 9, 2011 at 9:47am
BTW, I like the Mark Spitz quote.  When I was a little girl, I use to pretend I was Mark Spitz and swim
Comment by Jim Kristoff on September 6, 2011 at 10:13am

Thanks Tony!

Sell a bunch today!!

Comment by Jim Kristoff on September 6, 2011 at 10:12am

Thanks Pete!


When preparation meets opportunity, luck comes along!! 

Comment by Tony Provost on September 6, 2011 at 10:01am
Jim- great post!
Comment by Pete Grimm on September 6, 2011 at 10:00am

Watched a wonderful video of Jerry Rice working out in the off season. Anyone watching could have no doubt why Jerry was the best wide receiver in the NFL at the time. Life is full of talented people who waste their talents by failing to do the day by day work necessary to hone them into something special.

Another aspect of proper preparation has to do with opportunity. Opportunities are all around us, all the time. Only those who are prepared to can even see them, and only those who are prepared to can seize them. 



Comment by Jim Kristoff on September 6, 2011 at 9:52am

Thanks Stephanie!


I love my "easy" button!!

Comment by Jim Kristoff on September 6, 2011 at 9:51am

Thanks Marsh!


Great speaking with you the other day!!


Go LSU....ugh.....

Comment by Stephanie Young on September 6, 2011 at 9:46am
There is no easy button for success.  Awesome post!
Comment by Marsh Buice on September 6, 2011 at 9:39am
Excellent post Jim! Great athletes cant rely on their natural talents..that would take them through high school, its when u move to another level that separates the best from the rest. In life, as in our business, what u will reap what u sow. Sow daily practice and the rewards will compound. Great job brother

© 2023   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service