Simon Bowkett
  • Male
  • Cheshire
  • United Kingdom
  • Symco Training
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Profile Information

Which best describes you?
What company do you work for (or own)?
Symco Training
What is your current position within your organization?
What is your company website?
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How did you specifically hear about DealerELITE? If referred, who?
referred Brian Milsted
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Leading Trainer in the UK motor industry

We offer training with impact!

All training that we deliver comes from many years of experience and understanding, but also with an enthusiasm and passionate belief in what we say. Our approach is based on the things that we know do work because we have done them.

We don't dodge difficult situations and will never be frightened to discuss and embrace delicate and controversial issues.



I do believe the key to successful management is organisation and motivation of yourself and others.
My own study of theories of human behaviour as well as life's experience has enabled me to analyse what makes successful management and crucially, how to implement this and inspire others.

Simon Bowkett's Blog

Larger showrooms do not mean more sales, the opposite is true

Posted on July 15, 2011 at 11:36am 0 Comments

This post is attributed to my colleague Tim Rose at AM Magazine in the UK It poses some very interesting views on the future direction of retail outlets as a result of some major research carried out in the UK regarding solus vs multi-franchise outlets....


"Research from a global automotive consultancy is likely to add weight to some carmakers’ demands for solus dealerships when dealers’ current…


Different twist on an age-old sales problem

Posted on June 24, 2011 at 8:12am 1 Comment

In dealing with customers who say they want to go away and think about it, we can consider an alternative approach 



What do you do when you have a customer in the showroom, you’ve done the presentation and the test drive and got some degree of commitment from them, then they turn around and tell you that they “just need to go and see the Audi first, to put it out of my mind”?


It’s a tricky one – because…


The hardest objection is the one you don't know

Posted on June 1, 2011 at 5:00am 0 Comments

In the most challenging economic climate in a generation, the influence of the media on the consumer’s attitude to spending has made the job of the auto dealer that much more difficult.  The advent of social networking, such as Twitter and Facebook have not only empowered consumers with information but also provided a global outlet for feedback both positive and negative.

Whilst many of the principles of selling in the automotive sector remain valid, the industry has needed to…


Don’t follow dealers down under

Posted on April 15, 2011 at 6:06am 0 Comments

Aussie ‘trust survey’ shows car sales ranked lower than the 'oldest profession'


The credibility of the Australian retail motor trade is at an all time low it seems. But why?

According to the findings of the annual ‘Trust Survey’ 2010 carried out by Reader’s Digest Australia, the car sales sector was rated less trustworthy than the oldest ‘profession’ in a poll that asked respondents to rank forty professions in order of perceived…


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At 1:01pm on March 3, 2011, David Martin said…
Will do. Please say Hi to Emma for us. Cheers
At 7:49am on February 15, 2011, brian milsted said…
About time Simon! Welcome on board

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