Mathew Koenig
  • Male
  • Kalamazoo, MI
  • United States
  • KonigCo LLC
Share on Facebook

Mathew Koenig's Friends

  • Chris Speer
  • steven chessin
  • Mike Elliott
  • Frank Renaldi
  • Nancy Khan
  • Luke Daniel MacKenzie
  • David Sharp
  • Jason Barnes
  • Allan Ledford
  • Darrell Caudill
  • Brandon Cohen
  • Tami Chappell
  • Drew Spink
  • Ray Schneider
  • Tim Holmes

Mathew Koenig's Discussions

Outside Sales Warriors Needed in Multiple Markets for Best Mobile Marketing Dealer Tool

Started Mar 3, 2013 0 Replies

KonigCo brought AutoCapture to market in August 2012 and our mobile marketing products are already dominating the natural search on Google! See for yourself and search Google for: The best mobile…Continue

Tags: marketing, advertising, auto, dealership, mobile

Anyone ever use A.V.A. from Turn Key Events?

Started Feb 22, 2013 0 Replies

Hey dE super stars! I have a dealer client who is considering A.V.A. from Turn Key Events.Getting beyond their attempt at a hot cyborg chick for their marketing and their 'military technology'…Continue

Tags: help, advice, response, email, ava

In need of your experiences

Started Feb 8, 2013 0 Replies

I'm curious to find out if any of you have tried bluetooth or wifi proximity marketing at your dealerships? We've had a few dealers ask us about it and we haven't done it so before passing any advice…Continue

How do you know a salesperson is worth hiring?

Started Jan 16, 2013 0 Replies

In 2001 I worked for an Automotive Group that had a VERY extensive interview process. We bought in to the mentality that you can mold a salesperson but you can't make one from scratch so we had 5…Continue

Google+ Feed

Loading… Loading feed


Mathew Koenig's Page

Profile Information

Which best describes you?
What company do you work for (or own)?
KonigCo LLC
What is your current position within your organization?
What is your company website?
What is your Facebook page/URL?
What is your LinkedIn page/URL?
How did you specifically hear about DealerELITE? If referred, who?
Susan Tyson of Dealer Communications
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
I offer two decades of automotive experience to share. 12 years on the retail side in every position on the front end of a store including Director of Training for a 13 store automotive group in the midwest. I have been on the 'vendor' side for the past 8 years. I worked for as a sales training manager and dealer trainer. After working with I helped launch the first successful Tier 3 Direct to Dealer Program with which lead to national success for their product including the addition of 100+ sales team members. I have experience in social marketing with ResponseLogix and Digital Air Strike and recently I have transitioned to focus on my own Company, KonigCo. KonigCo provides the best mobile marketing for Automotive Dealers. Find out more at

Mathew Koenig's Videos

  • Add Videos
  • View All

Mathew Koenig's Blog

Practical info that people can use? Yeah, we have that.

Posted on June 16, 2015 at 2:00pm 0 Comments

For reasons known only to God people still struggle with sales training. Rather than spend hours digging into why that is, I wan too just bullet point the ones that stand out.

  • The store changes their process/training too often
  • The desk doesn't buy in so they detrain their people every time they work a deal
  • The training is boring
  • The sales person feels like they can't use it to make money TODAY


Good bad or…


Create Great Used Car Marketing Videos with just an iPad

Posted on June 27, 2014 at 3:00pm 0 Comments

A lot of dealers have had success with our iCar Video New Car marketing program but all of my friends ask what they can do for their used cars. Until now, I haven't had a good answer that let them make good looking videos consistently, in a way that was fast and easy.
Today, I am going to share with you a fast and easy method for my dealer pals to create Used Car marketing videos in minutes with nothing more than an iPad mini ($249 at Walmart) and iMovie ($5 on…

Still struggling to track showroom traffic?

Posted on April 25, 2014 at 12:35pm 0 Comments

One of our larger dealer group clients was sharing with me the other day that no matter how hard they try, they just can't seem to get their salespeople to log everyone into the CRM. This isn't a surprise and it isn't new, frankly, many dealers face the same challenge.

Let’s face facts: Salespeople struggle with logging people into the CRM. No matter how hard we try or how many meetings we have to communicate the importance of good measurement; business, laziness or just plain…


Are you even OFFERING a way to convert your videos?

Posted on April 12, 2014 at 3:47pm 3 Comments

With so many great marketing tools at our fingertips in today's day and age I still can't understand why ANY dealer would run a web video, TV commercial, or radio spot without including a SIMPLE way for shoppers to convert. 

I hear commercials that say "Stop in to abc motors..." or "Test drive the XYZ today at Abc motors". These run with the assumption that the buyer knows where you're at or the assumption that they're looking at the screen that shows your address...or…


Comment Wall (5 comments)

You need to be a member of to add comments!


At 6:04pm on November 18, 2013, Nancy Khan said…

Thank u, you as well!

At 9:38am on January 5, 2012, Mathew Koenig said…
Check out my handy closing tool Here
At 3:07pm on November 29, 2011, Mathew Koenig said…
"We all have two choices: we can make a living or we can design a life." - Jim Rohn
At 10:05am on September 6, 2011, Mathew Koenig said…
"Have fun at what you do. Laughing is tactic approval. Make the prospect laugh." Jeffrey Gitomer - The Sales Bible
At 7:29pm on August 31, 2011, Mathew Koenig said…
AutotrainingTV refreshed with quick free samples. Check it out




DealerELITE created this Ning Network.

Latest Activity

Scot Eisenfelder posted a blog post
7 hours ago
Chris Miller posted a blog post
8 hours ago
Bill Wittenmyer posted a video

#FreebieFriday: Coaching Up & Managing Up

ELEAD1ONE Partner Bill Wittenmyer explains the concept of coaching up and managing up in this week's episode of Freebie Friday.
8 hours ago
Andy Church posted a blog post
8 hours ago
Chris Branum posted a blog post
22 hours ago
Chris Branum posted a group

Fixed Ops Marketing Strategy

Service, Parts, Accessories and Collision Marketing Strategy Group.Digital marketing ideas and…See More
22 hours ago
Jeff Cowan posted a blog post

Write Service Podcast: Episode 45- The Holes in Your Process

This week, Jeff continues the discussion on having a true process on your service drive. Some of…See More
Todd Smith posted a blog post

de sponsor

Get Newsletter

dE Sponsor

© 2018   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service