New vs. Used...It's a dynamic that comes up all the time these days, and the answer is better than ever. This also comes in pretty handy when your customer thinks they will be able to buy an old beater for less. When you can show them how much more sense a NEW car makes for so many reasons, you'll find yourself putting more deals together.

Why often your best solution for payment centered customer is a new car.

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Comment by Garrett Osborne on June 20, 2012 at 10:07am

Like your stuff Gillon, very matter of fact and to the point. In any event keep it coming. Particularly like the idea of new competing with used--very true and an opportunity.

Comment by Mr. Natural on June 20, 2012 at 7:20am

Thanks Garrett..I hope we get the chance to interact a bit here in the future.  Today I am going to our first
huge event: The Western Illinois Fair.  Its 6:15 and I am headed out to the Magic Bus. I even brought my electric razor...one never knows.


Sincerely,
Fred B. Natural aka Gillon

Comment by Katie Colihan on June 17, 2012 at 11:22pm

I remember when my mother went shopping for a car post divorce and she expected to come home with an old beater. When she rolled up with a new(ew) Pontiac Sunfire (hey! It was 1999!)  I couldn't understand why that had happened. Was she loaded and didn't tell me?

For years I thought she was lying to me, but then I got into the biz and realized the truth; sometimes the savings lies in the New. More often than many people realize.

Just a little story that this reminded me of. This was great! Thanks, friend!

Comment by Marsh Buice on June 16, 2012 at 10:22am

Thanks for the share, brother

Comment by Ian Nethercott on June 15, 2012 at 9:29am
Great video,

Car sales professionals and managers fall into the trap more often then they realize by thinking that they don't have a solution. Always present options to every customer. If you are convinced it must be that car and that car only you are right. But the solution is usually a creative one and if you don't present options you will never know.

I can't tell you how many times I presented leasing and financing options on a new and a used car to customers. Sometimes they bought new, sometimes used. Either way the power of options ways helped me sell more cars.

I never cared which car they bought as long as it worked for them and met the needs of thier family as well.

Simply put more happy customers and usually less negotiation as well.

Great post!

Ian nethercott
Inethercott@bdcexperts.com
Http://www.bdcexperts.com

Happy selling;)
Comment by Bill Gasson on June 15, 2012 at 6:26am

Very true and good reminder . Thank you

Comment by Chris Saraceno on June 14, 2012 at 5:23pm

Thank you for sharing this video with all dE members 

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