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Tom Gorham's Discussions (28)

Discussions Replied To (21) Replies Latest Activity

"Frank, you have a wonderful attitude of persistence.  I have to wonder about the 4th…"

Tom Gorham replied May 21, 2014 to Ups and Downs....

13 Jun 23, 2014
Reply by Brian Bennington

"Stan, that's one of the best lists I've ever seen.  Unfortunately, I've seen so many…"

Tom Gorham replied Feb 14, 2014 to You know you work for a bad dealership when . . . .

79 May 14, 2014
Reply by John Fuhrman

"Another great Alpha article.  Always on the mark!  Thanks Jim."

Tom Gorham replied Jan 10, 2012 to Dealer Defender - January 2012

14 Mar 7, 2012
Reply by Brittany Walker-Cooper

"Mike, I am very impressed with what you have done with Dealer Elite.  But sometimes…"

Tom Gorham replied Oct 24, 2011 to A Little Self-Reflection

7 Oct 24, 2011
Reply by Tom Gorham

"I think group get-togethers are great and allow people to relax and socialize (shows…"

Tom Gorham replied Oct 22, 2011 to Should managers socialize with salespeople?

14 Oct 24, 2011
Reply by Johnny B Awesome

"When they are completely unaware of how many bad reviews they have online...  and pr…"

Tom Gorham replied Jun 15, 2011 to You know you work for a bad dealership when . . . .

79 May 14, 2014
Reply by John Fuhrman

"Start with the premise it will be a "Digital Dealership" from top to bottom with a f…"

Tom Gorham replied Jun 15, 2011 to Finish this Sentence.....

58 Aug 13, 2011
Reply by Justin Wade Bagwell

"Wow, interesting question.  Skip's numbers are really strong and Terry's number migh…"

Tom Gorham replied May 11, 2011 to What does a good job look like? Need your opinions.

18 May 18, 2011
Reply by Chris Saraceno

"Thanks Matthew.  Always good to hear."

Tom Gorham replied May 11, 2011 to Internet Price Quote

11 May 12, 2011
Reply by Bobby Compton

"Thanks Christine.  I like your attitude that "if I make a promise I cannot keep, I'm…"

Tom Gorham replied May 7, 2011 to Internet Price Quote

11 May 12, 2011
Reply by Bobby Compton

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You have done your research on prices, the best dealers, the car you want and everything else but what about the inspection? The car might look nice on the outside but you never know how good it is in the inside. If you are satisfied with…

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Are you making this mistake?

Posted by Paul Potratz on June 28, 2016 at 3:31pm 0 Comments

Search engine marketing is valuable tool when used correctly. But it's not the be all, end all of digital marketing. You need to be able to step outside of your comfort zone if you want to achieve digital marketing success.



If you…

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Most Segments Decline at a Steady Pace

Posted by Black Book on June 28, 2016 at 1:55pm 0 Comments

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes.…

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Build Your Brand With Social Selling: Part III

Posted by Joseph Little on June 28, 2016 at 11:02am 0 Comments

Part III: Gather Data to Dominate

Hopefully you’re already convinced social selling has a lot to offer your dealership.  In fact, dealerships that want to win in today’s marketplace will need to get social—and fast—if they…

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Emoji Targeting, Twitter Live Button, and Updates to Facebook Messenger

Posted by Joseph Little on June 28, 2016 at 10:58am 0 Comments

This Week in Social Media

News for the Week of June 27

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Sample animation from Fixed Ops University by sw Service Solutions

Posted by Sally Whitesell on June 27, 2016 at 12:16pm 0 Comments

Tired of boring fixed ops training for…

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