Craig Lockerd
  • Male
  • Mays Landing, NJ
  • United States
  • AutoMax Recruiting and Training
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Craig Lockerd's Discussions

Recruiter/Trainers Needed in January!

Started this discussion. Last reply by Craig Lockerd Dec 14, 2013. 1 Reply

AutoMax Recruiting and Training will be adding 5 trainers in January , train the trainer class in Atlantic City. To be considered send resume and short video to hr1@automaxrecruiting.comPlease prior…Continue

Tags: http://www.jobs.net/jobs/automax-recruiting-and-training/en-us/, http://www.automaxrecruitingandtraining.com/

AutoMax Recruiter/ Trainers Needed Now

Started this discussion. Last reply by Craig Lockerd Nov 21, 2013. 1 Reply

EMAIL RESUME TO: CLOCKERD@AUTOMAXRECRUITING.COMBecome An Automax Trainer/…Continue

Automotive Service Advisors – RAB Mercedes

Started Sep 30, 2013 0 Replies

RAB MERCEDES NOW HIRING AUTOMOTIVE SERVICE ADVISORS!RAB Mercedes is currently looking to hire several…Continue

Automotive Body Shop Manager and Estimators – Feldman Automotive

Started Sep 30, 2013 0 Replies

Feldman Automotive – Automotive Body Shop Manager and EstimatorsFeldman Automotive is currently looking to…Continue

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Welcome, Craig Lockerd!

Latest Activity

Craig Lockerd posted a status
6 hours ago
Craig Lockerd commented on Chris Saraceno's blog post Secrets of The Best Automotive Sales Consultants !
"Love it!!"
Monday
Craig Lockerd commented on Craig Lockerd's blog post Are F Bombs Exploding On Your Showroom Floor?
"That my friend Tom would most certainly be a great start in my opinion..."
Mar 30
Tom Hawkins commented on Craig Lockerd's blog post Are F Bombs Exploding On Your Showroom Floor?
"Solution? Gospel of Jesus Christ..."
Mar 30
Craig Lockerd commented on Craig Lockerd's blog post Are F Bombs Exploding On Your Showroom Floor?
"That's excellent news Dave!!!"
Mar 30
David L Hoier commented on Craig Lockerd's blog post Are F Bombs Exploding On Your Showroom Floor?
"I'm happy to say that a lot of dealers have heeded your advice. Rarely have I experienced unprofessional language in the dealerships I work with. Our industry is becoming the professional environment that customers want and demand."
Mar 29
Craig Lockerd's blog post was featured

Are F Bombs Exploding On Your Showroom Floor?

   I’m not really sure when the first time was that I heard somebody curse or that I even knew that it was a curse word at the time. I assume the first time I probably cursed myself was sometime in my teens, all the knuckleheads I hung around with did so of course I didn’t want to be odd man out… thats when it all began.Nobody cussed on TV and none of the movies I was allowed to go see had any cussing in them, can’t recall hearing either one of my parents cuss, well maybe if my dad got home…See More
Mar 29
Craig Lockerd's video was featured

Diversity in the Auto Industry...

Check out our other videos here! http://vid.io/x8F automotive recruitment c...
Mar 29
Craig Lockerd and Aileen Crass are now friends
Mar 28
Craig Lockerd posted photos
Mar 28
Craig Lockerd commented on Craig Lockerd's video
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Diversity in the Auto Industry...

"I agree with all your comments,, however it's not just women,although that seems to be the biggest issue and opportunity. But I mean truly diverse, if as a manager or dealer you just took several hours and really LOOKED at your traffic, both…"
Mar 28
Craig Lockerd commented on Craig Lockerd's video
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Diversity in the Auto Industry...

"You and your store just flat out get it Marsh!!!"
Mar 27
Marsh Buice commented on Craig Lockerd's video
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Diversity in the Auto Industry...

"Craig, with your help we have 3 female salespeople on our team . It caused us to shake the long-held frat house mentality at our store. Today we look at candidates as candidates and not male or female. We love the diversity & look fwd to adding…"
Mar 27
Paul Hardy commented on Craig Lockerd's video
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Diversity in the Auto Industry...

"I try to put as many qualified people in my class,and that includes a lot of females. I see now that there are plenty of women who would by from a store that women salespeople."
Mar 27
Craig Lockerd replied to Brian Hy's discussion New Employee Training
"Inbox me and I can share something with you that may help.....I actually ran some large APB stores a longgggggg time ago"
Mar 27
Chuck Barker and Craig Lockerd are now friends
Mar 27

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
AutoMax Recruiting and Training
What is your current position within your organization?
Owner
What is your company website?
http://www.automaxrecruitingandtraining.com,http://onlinevetjobs.co...
What is your Facebook page/URL?
http://www.facebook.com/automax?v=info
What is your LinkedIn page/URL?
http://www.linkedin.com/in/craiglockerd
How did you specifically hear about dealerELITE? If referred, who?
LinkedIn
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
Grew up in the business,my dad had some used car lots in Cleveland,ran a Cadillac Store than owned a little Plymouth dealership,went to Northwood,early 70's started selling in 74...sold a bunch,all the management positions,consulting,Turnaround deals in the late 80's and started AutoMax 13 years ago.....Full Dealership staffing needs www.AutoMaxHire.com and also check www.automotiveretailsalescareers.com AutoMax Recruiting and Training Recruits,Screens,Interviews and Trains and helps you Retain top sales talent.Floor salespeople,Internet Salespeople BDC...every department in your Dealership.God,family,business!

Craig Lockerd's Photos

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Craig Lockerd's Videos

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Craig Lockerd's Blog

My First Sale

Posted on December 11, 2012 at 10:15pm 39 Comments

Craig Lockerd

What was yours like?

I started selling cars in the summer of 1974 at a single point Plymouth Dealership in Canton Ohio, Canton Plymouth. We advertised as the “World’s Largest Exclusive Plymouth Dealership”,which probably was true due to the fact there were at that…

Continue

My First Car, What Was Yours?

Posted on November 15, 2012 at 6:41pm 10 Comments

 

49 Jeepster

 

Just those three words evoke all types of emotions and memories. Those three words bring back memories no matter what age you are now, the model of the car, the cost, the dents the dings, the noises coming from under the hood, how long you owned it, and perhaps most of all ”Man if only I had kept________ what would that be worth today?

The first feeling most people think of…

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Hey, I’m Not Getting What I Deserve, or Am I?

Posted on October 16, 2012 at 3:40pm 4 Comments

 

Do we truly get that which we focus on the most? Is “The Secret” true or a bunch of hocus pocus? What meaning does any of this have in our personal and business lives?

 …

Continue

Are F Bombs Exploding On Your Showroom Floor?

Posted on October 8, 2012 at 12:14pm 12 Comments

 

 

 

I’m not really sure when the first time was that I heard somebody curse or that I even knew that it was a curse word at the time. I assume the first time I probably cursed myself was sometime in my teens, all the knuckleheads I hung around with did so of course I didn’t want to be odd man out… thats when it all began.

Nobody cussed on TV and none of the movies I was allowed to go see had any cussing in them, can’t recall hearing either one…

Continue

Comment Wall (28 comments)

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At 5:29pm on November 24, 2012, Bruce Belanger said…

Thanks for the friend invite Craig.Always respect your insight.Look forward to further interaction with you.

At 2:59pm on October 3, 2012, Tom Martin said…

Thanks Craig! Great to connect with you on DE as well as Google +

At 3:31pm on September 11, 2012, Michael Cirillo said…

Thanks for the friend invite Craig. Great seeing you at AutoCon.

At 6:29pm on April 18, 2012, Michael Correra said…

Happy to connect with you here, love the stuff you post on this and the other sites I follow your words on! Looking forward to sharing and learning sir! Have an awesome day!  Mike

At 1:47pm on April 18, 2012, Jim Hughes said…

Craig - I always appreciate your input and comments. You are one of the soldiers helping to improve our industry.

At 7:44pm on December 31, 2011, Rich Ruane said…

Craig,

 

Thank you for the friend request. I as well, grew up in Cleveland, my dad has been in the car business for 31 years, he was GM of Paradise Pontiac Honda (now a Ganley group dealer)  in North Olmsted for years until we moved to Las Vegas. I'm 4 yrs into the business, still at my original Ford dealer... guess it runs in the family :)

 

Happy New Year!!

 

Rich Ruane

Ford Country - Henderson, NV

At 12:38pm on December 28, 2011, Dan Murray said…

Thanks for the invite Craig...... look forward to getting to know you on-line. All the best for 2012!

At 8:08pm on December 14, 2011, John R. Reed Jr. said…

Craig,

Thanks for the support. Each day it seems, as I am finding, more & more of the quality personable people as yourself, that are here. I look forward to the brotherhood & sisterhood that being apart of this vast, great, & yet humbled network that I am privilidged to be a member.

 

Merry Christmas Craig To You & Your Family,

Be Blessed My Good Friend

At 9:46am on August 9, 2011, Daryl G Calhoun II said…

thanks for the add!!!

At 5:33pm on March 2, 2011, NANCY SIMMONS said…
Congratulations on being featured!  I am showing obedience...LOL!
 
 
 

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