Craig Lockerd
  • Male
  • Mays Landing, NJ
  • United States
  • AutoMax Recruiting and Training
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Craig Lockerd's Discussions

Recruiter/Trainers Needed in January!

Started this discussion. Last reply by Craig Lockerd Dec 14, 2013. 1 Reply

AutoMax Recruiting and Training will be adding 5 trainers in January , train the trainer class in Atlantic City. To be considered send resume and short video to hr1@automaxrecruiting.comPlease prior…Continue

Tags: http://www.jobs.net/jobs/automax-recruiting-and-training/en-us/, http://www.automaxrecruitingandtraining.com/

AutoMax Recruiter/ Trainers Needed Now

Started this discussion. Last reply by Craig Lockerd Nov 21, 2013. 1 Reply

EMAIL RESUME TO: CLOCKERD@AUTOMAXRECRUITING.COMBecome An Automax Trainer/…Continue

Automotive Service Advisors – RAB Mercedes

Started Sep 30, 2013 0 Replies

RAB MERCEDES NOW HIRING AUTOMOTIVE SERVICE ADVISORS!RAB Mercedes is currently looking to hire several…Continue

Automotive Body Shop Manager and Estimators – Feldman Automotive

Started Sep 30, 2013 0 Replies

Feldman Automotive – Automotive Body Shop Manager and EstimatorsFeldman Automotive is currently looking to…Continue

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Welcome, Craig Lockerd!

Latest Activity

Nicole Robins Boukather joined Craig Lockerd's group
Thumbnail

Where oh where can the salespeople be ,oh where oh where could they be?

Where are they,how can you attract ones that are committed, that will stick,that can be developed,trainable, passionate.Salespeople that can and will help your business grow.Let's discuss plans,the tail not wagging the dog.What resourses can we use?
Oct 15
Rob Winters commented on Craig Lockerd's blog post Are F Bombs Exploding On Your Showroom Floor?
"It used to make my skin crawl when I was on the floor, customer at my desk and a sales manager 3 feet away starts cussing out a salesman.  Talk about uncomfortable..  I was taught to apologize immediately to my customer because thats what…"
Sep 26
Craig Lockerd's blog post was featured

Are F Bombs Exploding On Your Showroom Floor?

   I’m not really sure when the first time was that I heard somebody curse or that I even knew that it was a curse word at the time. I assume the first time I probably cursed myself was sometime in my teens, all the knuckleheads I hung around with did so of course I didn’t want to be odd man out… thats when it all began.Nobody cussed on TV and none of the movies I was allowed to go see had any cussing in them, can’t recall hearing either one of my parents cuss, well maybe if my dad got home…See More
Sep 25
Ernie Kasprowicz commented on Craig Lockerd's blog post Are F Bombs Exploding On Your Showroom Floor?
"There was a time while talking to clients I'd hear a fair amount of expletive adjectives used to describe their current situation or even used in general conversation.  This seems to have reduced through the years.  I would think then…"
Sep 25
Craig Lockerd was featured
Sep 25
Craig Darling commented on Craig Lockerd's blog post Are F Bombs Exploding On Your Showroom Floor?
" When I was a kid.... a potential contractor swore in front of my sister and me. My dad was really upset (the F-bomb) Needless to say the guy didn't get the huge stainless steel job my dad was about to give him. I don't swear on…"
Aug 7
Craig Lockerd commented on Craig Lockerd's blog post Are F Bombs Exploding On Your Showroom Floor?
"So what is the answer , how does it change, who changes this? When does the change start? Or....... Do you or does anyone feel " hey it's ok, it's not that bad" etc?"
Aug 6
Roger Sowers commented on Craig Lockerd's blog post Are F Bombs Exploding On Your Showroom Floor?
"I never cease to be amazed at what is tolerated under the guise of that's the way it is in the car business. If this type of behavior is tolerated then it is in fact condoned. Management recoils at the suggestion that they condone such…"
Aug 6
Paul Hardy commented on Craig Lockerd's blog post Are F Bombs Exploding On Your Showroom Floor?
"It goes back to the culture thats allowed.If they set the bar and lead by example then its easy.If someone in a restaurant swears and I am there with my kids I  always say something,"
Aug 4
Jeffrey Amegod commented on Craig Lockerd's blog post Are F Bombs Exploding On Your Showroom Floor?
"People, who are we kidding? This is one of the most dysfunctional industries that has difficulty evolving to a totally professional industry. Buying a car is still perceived much as it has been in the past. It would take great leaders and trainers…"
Aug 4
Craig Lockerd's blog post was featured

Are F Bombs Exploding On Your Showroom Floor?

   I’m not really sure when the first time was that I heard somebody curse or that I even knew that it was a curse word at the time. I assume the first time I probably cursed myself was sometime in my teens, all the knuckleheads I hung around with did so of course I didn’t want to be odd man out… thats when it all began.Nobody cussed on TV and none of the movies I was allowed to go see had any cussing in them, can’t recall hearing either one of my parents cuss, well maybe if my dad got home…See More
Aug 4
Craig Lockerd was featured
Aug 4
JIm Fisher joined Craig Lockerd's group
Thumbnail

Where oh where can the salespeople be ,oh where oh where could they be?

Where are they,how can you attract ones that are committed, that will stick,that can be developed,trainable, passionate.Salespeople that can and will help your business grow.Let's discuss plans,the tail not wagging the dog.What resourses can we use?
Jun 17
Craig Lockerd posted a video
Jun 9
Craig Lockerd posted videos
Jun 5
Craig Lockerd was featured
Jun 4

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
AutoMax Recruiting and Training
What is your current position within your organization?
Owner
What is your company website?
http://www.automaxrecruitingandtraining.com,http://onlinevetjobs.co...
What is your Facebook page/URL?
http://www.facebook.com/automax?v=info
What is your LinkedIn page/URL?
http://www.linkedin.com/in/craiglockerd
How did you specifically hear about dealerELITE? If referred, who?
LinkedIn
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
Grew up in the business,my dad had some used car lots in Cleveland,ran a Cadillac Store than owned a little Plymouth dealership,went to Northwood,early 70's started selling in 74...sold a bunch,all the management positions,consulting,Turnaround deals in the late 80's and started AutoMax 13 years ago.....Full Dealership staffing needs www.AutoMaxHire.com and also check www.automotiveretailsalescareers.com AutoMax Recruiting and Training Recruits,Screens,Interviews and Trains and helps you Retain top sales talent.Floor salespeople,Internet Salespeople BDC...every department in your Dealership.God,family,business!

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Craig Lockerd's Blog

My First Sale

Posted on December 11, 2012 at 10:15pm 39 Comments

Craig Lockerd

What was yours like?

I started selling cars in the summer of 1974 at a single point Plymouth Dealership in Canton Ohio, Canton Plymouth. We advertised as the “World’s Largest Exclusive Plymouth Dealership”,which probably was true due to the fact there were at that…

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My First Car, What Was Yours?

Posted on November 15, 2012 at 6:41pm 10 Comments

 

49 Jeepster

 

Just those three words evoke all types of emotions and memories. Those three words bring back memories no matter what age you are now, the model of the car, the cost, the dents the dings, the noises coming from under the hood, how long you owned it, and perhaps most of all ”Man if only I had kept________ what would that be worth today?

The first feeling most people think of…

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Hey, I’m Not Getting What I Deserve, or Am I?

Posted on October 16, 2012 at 3:40pm 4 Comments

 

Do we truly get that which we focus on the most? Is “The Secret” true or a bunch of hocus pocus? What meaning does any of this have in our personal and business lives?

 …

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Are F Bombs Exploding On Your Showroom Floor?

Posted on October 8, 2012 at 12:14pm 19 Comments

 

 

 

I’m not really sure when the first time was that I heard somebody curse or that I even knew that it was a curse word at the time. I assume the first time I probably cursed myself was sometime in my teens, all the knuckleheads I hung around with did so of course I didn’t want to be odd man out… thats when it all began.

Nobody cussed on TV and none of the movies I was allowed to go see had any cussing in them, can’t recall hearing either one…

Continue

Comment Wall (28 comments)

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At 5:29pm on November 24, 2012, Bruce Belanger said…

Thanks for the friend invite Craig.Always respect your insight.Look forward to further interaction with you.

At 2:59pm on October 3, 2012, Tom Martin said…

Thanks Craig! Great to connect with you on DE as well as Google +

At 3:31pm on September 11, 2012, Michael Cirillo said…

Thanks for the friend invite Craig. Great seeing you at AutoCon.

At 6:29pm on April 18, 2012, Michael Correra said…

Happy to connect with you here, love the stuff you post on this and the other sites I follow your words on! Looking forward to sharing and learning sir! Have an awesome day!  Mike

At 1:47pm on April 18, 2012, Jim Hughes said…

Craig - I always appreciate your input and comments. You are one of the soldiers helping to improve our industry.

At 7:44pm on December 31, 2011, Rich Ruane said…

Craig,

 

Thank you for the friend request. I as well, grew up in Cleveland, my dad has been in the car business for 31 years, he was GM of Paradise Pontiac Honda (now a Ganley group dealer)  in North Olmsted for years until we moved to Las Vegas. I'm 4 yrs into the business, still at my original Ford dealer... guess it runs in the family :)

 

Happy New Year!!

 

Rich Ruane

Ford Country - Henderson, NV

At 12:38pm on December 28, 2011, Dan Murray said…

Thanks for the invite Craig...... look forward to getting to know you on-line. All the best for 2012!

At 8:08pm on December 14, 2011, John R. Reed Jr. said…

Craig,

Thanks for the support. Each day it seems, as I am finding, more & more of the quality personable people as yourself, that are here. I look forward to the brotherhood & sisterhood that being apart of this vast, great, & yet humbled network that I am privilidged to be a member.

 

Merry Christmas Craig To You & Your Family,

Be Blessed My Good Friend

At 9:46am on August 9, 2011, Daryl G Calhoun II said…

thanks for the add!!!

At 5:33pm on March 2, 2011, NANCY SIMMONS said…
Congratulations on being featured!  I am showing obedience...LOL!
 
 
 

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