Craig Lockerd
  • Male
  • Mays Landing, NJ
  • United States
  • AutoMax Recruiting and Training
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Craig Lockerd's Discussions

General Manager – Taylor’s Auto Group

Started May 19, 2016 0 Replies

Taylor’s Auto Group – General Manager / PartnerAre you an experienced Automotive General Manager? Are you struggling to find the right dealership? Are you not making what you are truly worth? If so,…Continue

Sales Manager / Closer - Toyota of Gladstone

Started Mar 25, 2016 0 Replies

Toyota of Gladstone – Sales Manager / CloserAre you an experienced Automotive Sales Manager OR Closer? Are you struggling to find the right dealership? Are you not making what you are truly…Continue

Bookkeeper - Dulles Motorcars

Started Mar 25, 2016 0 Replies

Dulles Motorcars – Dealership BookkeeperDulles Motorcars is currently seeking an experienced individual with a background in Automotive Dealership Administration to join our team.  Auto dealership…Continue

Automotive Technician - Amaral Auto Sales and Service

Started Mar 25, 2016 0 Replies

AMARAL AUTO SALES AND SERVICENOW HIRING:EXPERIENCED AUTOMOTIVE TECHNICIANS!Amaral Auto Sales and Service is currently looking to hire experienced Automotive Technicians.  WE ARE HIRING ALL LEVELS OF…Continue


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Welcome, Craig Lockerd!

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Craig Lockerd posted videos
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Feb 17
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Feb 10
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Jan 24
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Dec 13, 2016
DealerELITE commented on Craig Lockerd's video
Dec 3, 2016
Craig Lockerd's video was featured

Automotive Recruitment Vlog With Craig Lockerd #1

http://AutomaxRecruitingAndTraining.com | This is my automotive recruitment video blog, episode 1. My name is Craig lockerd and with my 30+ years experience ...
Dec 3, 2016
Craig Lockerd posted videos
Nov 29, 2016
Craig Lockerd posted videos
Nov 28, 2016
Ernie Kasprowicz commented on Craig Lockerd's video

Automotive Recruitment Vlog With Craig Lockerd #1

"So...5 years ago this video was produced and the constant has been massive change in all aspects of the automotive industry and life in general.  Cheers to all making the daily grind of retail automotive sales something special. "
Nov 28, 2016
Lisa Copeland joined Craig Lockerd's group

Where oh where can the salespeople be ,oh where oh where could they be?

Where are they,how can you attract ones that are committed, that will stick,that can be developed,trainable, passionate.Salespeople that can and will help your business grow.Let's discuss plans,the tail not wagging the dog.What resourses can we use?
Sep 5, 2016
Vijay Amirtharaj joined Craig Lockerd's group

Automotive Talent Network

What is a Talent Network?Joining our Talent Network will enhance your job search and application process. Whether you choose to apply or just leave your information, we look forward to staying connected with you.Why Join?Receive alerts with new job opportunities that match your interestsShare job opportunities with family and friends through Social Media or emailAre you looking for a new job ? Check out these current opportunities:…See More
Jul 29, 2016
Patty Van Dyke and Craig Lockerd are now friends
Jun 13, 2016
Craig Lockerd's discussion was featured

General Manager – Taylor’s Auto Group

Taylor’s Auto Group – General Manager / PartnerAre you an experienced Automotive General Manager? Are you struggling to find the right dealership? Are you not making what you are truly worth? If so, we have the CAREER FOR YOU!PARTNER BUY-IN OPPORTUNITY!Taylor’s Auto Group is currently looking for an experienced Automotive General Manager to join our team!  We are looking for a high character applicant who is willing to put in the time and work needed to be an exceptional GM.  We are a…See More
May 19, 2016
DealerELITE liked Craig Lockerd's discussion General Manager – Taylor’s Auto Group
May 19, 2016

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Vendor Partner
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AutoMax Recruiting and Training
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Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
Grew up in the business,my dad had some used car lots in Cleveland,ran a Cadillac Store than owned a little Plymouth dealership,went to Northwood,early 70's started selling in 74...sold a bunch,all the management positions,consulting,Turnaround deals in the late 80's and started AutoMax 13 years ago.....Full Dealership staffing needs www.AutoMaxHire.com and also check www.automotiveretailsalescareers.com AutoMax Recruiting and Training Recruits,Screens,Interviews and Trains and helps you Retain top sales talent.Floor salespeople,Internet Salespeople BDC...every department in your Dealership.God,family,business!

Craig Lockerd's Videos

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Craig Lockerd's Blog

How to.Where to Place Your Automotive Help Wanted Ad *The Recruiter* Episode 9

Posted on February 17, 2017 at 3:48pm 0 Comments

Where to Place Your Automotive Help Wanted Ad

You've followed all the steps and properly titled your ad, good description, key and tag words, now where do you place it? Your career tab can become an actual job board that can be indexed from Indeed.com , Simply Hired, Zip Recruiter and more. You now will be driving job seekers back…


Automotive Parts Manager – Spirit Chrysler Jeep Dodge Ram

Posted on February 17, 2017 at 3:31pm 0 Comments

Spirit Chrysler Jeep Dodge RAM – Automotive Parts Manager





Spirit Chrysler Jeep…


How to Recruit Automotive Techs *The Recruiter* Episode 8

Posted on February 10, 2017 at 4:22pm 0 Comments

Finding techs, master techs how to find them .Signing bonus's rarely work, a few more dollars an hour will only get them a raise at their current dealer.To get A Level Techs or Master techs try a 4 days work week, they will turn the same number of hours in 4 days as well as in 5. They wont move their…


Comment Wall (29 comments)

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At 6:35pm on January 11, 2015, Brian Bennington said…

I'm honored!  (You've got way too much style for the car business!)

At 5:29pm on November 24, 2012, Bruce Belanger said…

Thanks for the friend invite Craig.Always respect your insight.Look forward to further interaction with you.

At 2:59pm on October 3, 2012, Tom Martin said…

Thanks Craig! Great to connect with you on DE as well as Google +

At 3:31pm on September 11, 2012, Michael Cirillo said…

Thanks for the friend invite Craig. Great seeing you at AutoCon.

At 6:29pm on April 18, 2012, Mike theCarGuy Correra said…

Happy to connect with you here, love the stuff you post on this and the other sites I follow your words on! Looking forward to sharing and learning sir! Have an awesome day!  Mike

At 1:47pm on April 18, 2012, Jim Hughes said…

Craig - I always appreciate your input and comments. You are one of the soldiers helping to improve our industry.

At 7:44pm on December 31, 2011, Rich Ruane said…



Thank you for the friend request. I as well, grew up in Cleveland, my dad has been in the car business for 31 years, he was GM of Paradise Pontiac Honda (now a Ganley group dealer)  in North Olmsted for years until we moved to Las Vegas. I'm 4 yrs into the business, still at my original Ford dealer... guess it runs in the family :)


Happy New Year!!


Rich Ruane

Ford Country - Henderson, NV

At 12:38pm on December 28, 2011, Dan Murray said…

Thanks for the invite Craig...... look forward to getting to know you on-line. All the best for 2012!

At 8:08pm on December 14, 2011, John R. Reed Jr. said…


Thanks for the support. Each day it seems, as I am finding, more & more of the quality personable people as yourself, that are here. I look forward to the brotherhood & sisterhood that being apart of this vast, great, & yet humbled network that I am privilidged to be a member.


Merry Christmas Craig To You & Your Family,

Be Blessed My Good Friend

At 9:46am on August 9, 2011, Daryl G Calhoun II said…

thanks for the add!!!


Blog Posts

How Influencer Marketing Can Help Sell Cars

Posted by Paul Potratz on February 24, 2017 at 2:51pm 0 Comments

Influencer marketing. It’s an affordable way to get your brand name out there and increase your sales. But where do you start?

In order to add influencer marketing to your strategy or campaign, you…


Are Millennials Disrupting the Auto Industry?

Posted by Devin Koskan on February 24, 2017 at 8:36am 0 Comments

Millennials are growing in number and their car buying preferences are…


Need Help, How can we motivate sales people to work for us?

Posted by John Caudell on February 23, 2017 at 4:00pm 0 Comments

We are a Independent dealer in Hawaii, and have been for the last 22 years. I basically don't have any franchise dealer experience or training. I've had to learn everything by the "seat of my pants", through webinars and through NIADA…


ALR Panelist Opportunity

Posted by DealerELITE on February 23, 2017 at 2:00pm 0 Comments

ALR Panelist Opportunity:

Automotive Leadership Roundtable…


Help them win

Posted by Marsh Buice on February 23, 2017 at 11:44am 3 Comments

My 13 year old son has not had the best relationship…


Sales Basics That Never Go Out Of Style

Posted by Scott Bergeron on February 23, 2017 at 10:00am 1 Comment

I was fortunate enough to work in a top-100 new car dealership from the very first day of green-pea training.  I was a salesperson, sales manager, team leader, desk man, and…

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