JIm Fisher
  • Male
  • Palos Heights, IL
  • United States
  • Jim Fisher and Associates, Inc.
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Profile Information

Which best describes you?
What company do you work for (or own)?
Jim Fisher and Associates, Inc.
What is your current position within your organization?
What is your company website?
What is your LinkedIn page/URL?
How did you specifically hear about DealerELITE? If referred, who?
Hire the Winners - Steve Munyan
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
30 years in the car business, 14 as a dealer. Presently trying to change the hiring and training environment in automobile dealerships.

JIm Fisher's Blog

Why Goals are so Important

Posted on July 5, 2017 at 11:31am 0 Comments

You have heard all of them:

A person with no goals is like a ship without a rudder!

A person without goals has no reason to try again and again!

There are hundreds of them.

When you hire an employee, the most important thing is to find out if their goals are in line with the Dealership's or your goals.

Example:  You want a salesperson to sell a minimum of 10 vehicles and make a minimum of $50,000 per year.  The Salesperson was either unemployed or making…


Answer to an old quesiton

Posted on July 5, 2017 at 11:13am 1 Comment

This was a response to a question about Salespeople in my inbox:

The problem stems from who to blame.   Dealers blame the Managers and the Managers blame the salespeople.  Managers stay until they have a DUI, verbal blowout or quit.  Salespeople just come and go as evidenced by the 62% average turnover rate.

If the salespeople fail, it is the Manager's fault for more than one reason.  First they hire or have other screen their salespeople and mostly it is done…


Experienced Salespeople or Green Peas?

Posted on June 17, 2014 at 3:39pm 0 Comments

A Commentary on the Automobile Business May 2009 By Jim Fisher, Former Dealer and Consultant

In professional football or any professional sport, draft day is one of the most important days of any franchise. This is the day that teams are able to pick from an unlimited amount of talent available to either help their team now or provide a base for the future. All of the excellent organizations put a lot of time and effort into scouting, evaluating and testing the applicants for mental…


Why Hiring and Training is Like Cleaning Toilets!

Posted on June 17, 2014 at 3:31pm 0 Comments

This is a commentary that I wrote back in July, 201 and it is true even today.

Let’s list the average priorities for the average Sales Manager by importance.

  1. First would be to close a deal or deliver a car.
  2. The second would be to make as much gross profit on that deal as possible.
  3. The third would be to make sure that the floor is covered at all times.
  4. Way down on the bottom of the list would be hire and train…

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At 6:18pm on October 14, 2010, Dale Pollak said…

Thanks so much for your note. I totally remember that meeting. It was quite possibly my very first presentation. Since that time, as you may imagine, I've covered a lot of ground and learned a lot. There's nothing like the rent to keep a guy motivated to sell. Eventually I got there, but it wasn't particularly pretty. Thanks for your kind note and please let me know if there's anything that I can ever do to assist you in the future.


Thanks again,


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Blog Posts

Everyday American Heroes Honored with "Pay it Forward" Sweepstakes from JC Whitney

Posted by Crystal Hartwell on April 26, 2018 at 2:45pm 0 Comments

The "Everything Automotive" Company Honors American Heroes Serving Country and Community with a Sweepstakes Featuring Cash, Prizes, and a Trip to Las Vegas to Pick Up a Custom 2017 Ram Truck



Write Service Podcast: Episode 26- Fearing Your Customer!

Posted by Jeff Cowan on April 26, 2018 at 12:00pm 0 Comments

This week, Jeff discusses another mistake service advisors make: they fear their customer! Whether it is fear of telling them the truth, fear of asking for the sale, fear of a bad survey score, or fear of a heat case, it is a huge problem! Learn…


Training New Hires - It's Not About Money, It's About Being a Decent Human Being

Posted by Jeff Novak on April 25, 2018 at 4:30pm 0 Comments

Years ago someone shared with me that old maxim "you gotta throw some spaghetti at the wall and see if it sticks".  So it seems that if one flings pasta at the wall, a fully cooked noodle will stick, one that has not finished cooking will not.…


1960s/1970s Japanese Collectibles See Increased Interest as of Late

Posted by Black Book on April 25, 2018 at 3:35pm 0 Comments

Black Book has some new insight showing increased collector interest in Japanese cars from the 1960s/1970s.  Many of the below cars and trucks were in the “first wave” of Japanese vehicles, and were radically different from the typical large…


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