"Great point Alex, judging from the news about Facebook today in regards to performance, it appears GM may have just been a step or two ahead of a mountain of bad press. Its a reach, but possibly a decision nudged a tad by government to avoid a…"
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Todd Katcher
- Nashville, TN
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- Digital Dealership System
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Todd Katcher's Discussions
July 19, 2011 , MURFREESBORO, TN TV Integration Considered a Success
Started Jul 19, 2011 0 Replies 1 Promotion
July 19, 2011 , MURFREESBORO, TNTV Integration Considered a SuccessIn an informal test at GM of Murfreesboro, the sound was off on the screen and people were simply reading the paper and magazine.…Continue
Sales Professional with Car Dealer Contacts Needed
Started Jul 5, 2011 0 Replies 0 Promotions
Sales Professional with Car Dealer Contacts NeededThe Digital Dealership System is looking for professionals with contact in car dealerships across the United States to help build our network of…Continue
Sales Professional with Car Dealer Contacts Needed
Started Jul 5, 2011 0 Replies 1 Promotion
Sales Professional with Car Dealer Contacts NeededThe Digital Dealership System is looking for professionals with contact in car dealerships across the United States to help build our network of…Continue
Sales Professional with Car Dealer Contacts Needed
Started Jul 5, 2011 0 Replies 1 Promotion
Sales Professional with Car Dealer Contacts NeededThe Digital Dealership System is looking for professionals with contact in car dealerships across the United States to help build our network of…Continue
Todd Katcher's Page
Latest Activity
Alex Schoeneberger commented on Todd Katcher's blog post GM is being Naive"The amount GM pulled represents only half a percent of their total marketing budget... Something to take into consideration as we all spitball about the reasons why they did it and why such a big deal was made about it by GM.
I wholeheartedly…"
David Pritchard commented on Todd Katcher's blog post GM is being Naive"I am in agreement with your "effective at what?" question. What were the benchmarks for evaluating success? Were they realistic expectations? Are there other unannounced media decisions that need to be considered when evaluating this…"
Todd Katcher posted a blog postGM is being Naive
GM recently pulled its $12M advertising campaign from Facebook because it was not effective.
LINKMy question -- effective at what?Let's give the multi-billion dollar company (GM, not Facebook) the benefit of the doubt and say that they may be pulling back the reigns in order to reassess the situation and goals of their campaigns, despite public reports to the contrary.And then…See More
Todd Katcher posted a blog post7 Tech decisions that make you Say HMMM!
When you read a lot you come across a wide range of articles and information that raises an eyebrow and makes you say "hmmmmm".Queue the music video
This is a short list of 7 Decisions made by Technology companies that make me say "Hmmmm." There will be more, and feel free to add your own. As a note, these are not in order of importance, and while the actual numbers or dates may be off -- the points are still the same. I'm blogging, not submitting a term thesis.
1. Yahoo Buys GeocitiesYahoo…See More
Todd Katcher posted a blog postChoosing the Right Screen: Part 2 in the Series
Choosing the Right Screen: Part 2 in the SeriesWhether it's a new dealership, adding screens or finally updating that tube TV -- the choices of TV's in the market place is large and the same size TV can range in price by as much as tenfold. The only way to determine which TV is best for you is to narrow down the choices and then look at your budget.When considering a screen for a professional environment, it will help to understand the definitions starting with quality then types then features…See More
Todd Katcher posted a blog postInputs and Resolutions: Part 1 in the Series
Inputs and ResolutionsWith so many options to connect your media source to your television, it can be challenging to determine the right choice and filter the clutter and sales pitches that may be thrown your way. In this entry we will address inputs and resolutions because no matter what we have heard or how hard we try, we cannot get all resolutions through every connection option. First - some simple laymen definitions:Source - computer, cable box, dvd player -- anything that has content…See More
Todd Katcher posted a blog postTiger vs. Phil - Who are you?
Tiger vs. Phil - Which are you?Life is full of ups and downs -- frustrations and anxiety -- and the car dealership business, as well as our personal lives are no different.This past week we found an example of two brilliant extremes of how to handle one's business and how it reflects life.Tiger Woods - for some reason still deemed the World's Greatest Golfer by some - imploded and wound up having one of the highest rounds of golf during a major. During his challenges, Tiger yelled, kicked and…See More
Todd Katcher's blog post was featuredDon't Lose your Customer's Attention!
A captive audience will pay you dividends if you treat them right.How many people come to your dealership every week? 100, 250, 500?What do you do for them? How do you communicate to them? - and -How can you capitalize on them?With today's media and technology driven world the way you communicate with your customers is more important then ever. Put yourself in your customer's shoes while they are in your…See More
Todd Katcher posted a blog postDon't Lose your Customer's Attention!
A captive audience will pay you dividends if you treat them right.How many people come to your dealership every week? 100, 250, 500?What do you do for them? How do you communicate to them? - and -How can you capitalize on them?With today's media and technology driven world the way you communicate with your customers is more important then ever. Put yourself in your customer's shoes while they are in your…See More
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GM is being Naive
Posted on May 22, 2012 at 5:30pm 3 Comments 1 Promotion
7 Tech decisions that make you Say HMMM!
Posted on May 17, 2012 at 12:30pm 0 Comments 0 Promotions
When you read a lot you come across a wide range of articles and information that raises an eyebrow and makes you say "hmmmmm".
Queue the music video
This is a short list of 7 Decisions made by Technology companies that make me say "Hmmmm." There will be more, and feel free to add your own. As a note, these are not in order of importance, and while the actual numbers or dates may be off -- the points are still the same. I'm blogging, not submitting a…
Continue Choosing the Right Screen: Part 2 in the Series
Posted on May 11, 2012 at 1:30pm 0 Comments 1 Promotion
 Choosing the Right Screen: Part 2 in the Series Whether it's a new dealership, adding screens or finally updating that tube TV -- the choices of TV's in the market place is large and the same size TV can range in price by as much as tenfold. The only way to determine which TV is best for you is to narrow down the choices and then look at your budget. When considering a screen for a professional… |
Inputs and Resolutions: Part 1 in the Series
Posted on April 27, 2012 at 10:50am 0 Comments 0 Promotions
Inputs and Resolutions With so many options to connect your media source to your television, it can be challenging to determine the right choice and filter the clutter and sales pitches that may be thrown your way. In this entry we will address inputs and resolutions because no matter what we have heard or how hard we try, we cannot get all resolutions through every connection option. First - some simple… |
Comment Wall (1 comment)
- At 3:59am on January 20, 2012,
Andrew Myers said… Todd, I have some dealers out here in WA with a ton of specificly branded video content already... Someone brought up to me that what you do, could really ad a lot of value to what we already do for dealers. It's another very clever way to deliver good video messaging(which is what we do). Give me a call when you have a few minutes to talk.
Andrew Myers
206.478.8721
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