sara callahan
  • Female
  • Clearwater, FL
  • United States
  • Carter West Public Relations
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sara callahan's Page

Latest Activity

sara callahan posted a blog post

What is Content Marketing?

Content marketing has become somewhat of a buzzword recently. With developing technology and the Internet taking over our lives, PR and marketing terms constantly develop and shift in meaning. So, I thought a little primer on content marketing might be useful! The classic definition of marketing typically involves activities…See More
Friday
sara callahan's blog post was featured

How Subtlety in Content Leads to Marketing Success

These days, consumers are no longer willing to engage with in-your-face marketing tactics and quality content is king. Simply put, there are too many marketing messages, consumers have grown tired of them and simply tune them out. As a business you still need to get your message out, acquire and retain new customers. If your…See More
Feb 12
sara callahan posted a blog post

How Subtlety in Content Leads to Marketing Success

These days, consumers are no longer willing to engage with in-your-face marketing tactics and quality content is king. Simply put, there are too many marketing messages, consumers have grown tired of them and simply tune them out. As a business you still need to get your message out, acquire and retain new customers. If your…See More
Feb 9
sara callahan posted a blog post

When NOT to be the Smartest Person in the Room

In the best-selling book of 1979, “The Hitchhiker’s Guide to the Galaxy” by science-fiction author Douglas Adams, one of the oddest and most unique creatures exists – which is also the most…See More
Jan 24
sara callahan posted a blog post

When It Comes to Marketing, Don’t Be The Horse With Blinders On!

One of the most frustrating things for marketers and public relations professionals is that companies tend to be so focused on producing sales, and/or marketing to prospective clients, that they become a bit like horses with blinders on -- focused on the single carrot in front of them – namely, customer acquisition.Don’t…See More
Jan 10
sara callahan's blog post was featured

When Using Customer Data, Don’t Be Creepy!

When it comes to providing the ultimate customer experience, can technology go too far and instead, backfire by creeping out the customer? Consider this example, which disturbs many people – Facebook’s unnatural ability to read your mind. While…See More
Dec 22, 2017
sara callahan posted a blog post

When Using Customer Data, Don’t Be Creepy!

When it comes to providing the ultimate customer experience, can technology go too far and instead, backfire by creeping out the customer? Consider this example, which disturbs many people – Facebook’s unnatural ability to read your mind. While…See More
Dec 22, 2017
sara callahan posted a blog post

Marketing vs. Content: It’s a Matter of Perspective

In a world filled with noise, companies large and small are competing for consumer attention. Your message needs to be relevant, or the consumer will simply tune you out. Of course, you also need to make a profit and get in front of customers whenever can – and that’s where marketing and content come in. Some may say they are…See More
Nov 16, 2017

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Carter West Public Relations
What is your current position within your organization?
Founder/President
What is your company website?
http://www.carterwestpr.com
What is your Facebook page/URL?
http://www.facebook.com/CarterWestPR
What is your LinkedIn page/URL?
http://www.linkedin.com/in/saracallahan
How did you specifically hear about DealerELITE? If referred, who?
Chris Saraceno
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
Over 15 years of public relations expertise in the retail automotive industry

Sara callahan's Blog

What is Content Marketing?

Posted on February 16, 2018 at 10:17am 0 Comments

Content marketing has become somewhat of a buzzword recently. With developing technology and the Internet taking over our lives, PR and marketing terms constantly develop and shift in meaning. So, I thought a little primer on content marketing might be useful!

 

The classic definition of marketing…

Continue

How Subtlety in Content Leads to Marketing Success

Posted on February 9, 2018 at 9:33am 0 Comments

These days, consumers are no longer willing to engage with in-your-face marketing tactics and quality content is king.…

Continue

When NOT to be the Smartest Person in the Room

Posted on January 24, 2018 at 9:30am 0 Comments

In the best-selling book of 1979, “…

Continue

When It Comes to Marketing, Don’t Be The Horse With Blinders On!

Posted on January 10, 2018 at 9:30am 0 Comments

One of the most frustrating things for marketers and public relations professionals is that companies tend to be so focused on producing sales, and/or marketing to prospective clients, that they become a bit like horses with blinders on -- focused on the single carrot in front of them – namely, customer…

Continue

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Blog Posts

What is Content Marketing?

Posted by sara callahan on February 16, 2018 at 10:17am 0 Comments

Content marketing has become somewhat of a buzzword recently. With…

Continue

Movers and Shakers – Which Companies Are Making Waves in Investing in Infrastructure Debt?

Posted by Alices Forres on February 16, 2018 at 5:04am 0 Comments

Infrastructure debt is attracting institutional investors in the UK and across the world. The returns are much higher over traditional forms of investment, and this is why potential investors are eyeing the market today. The experts in the field…

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#63: Special Coaching Edition

Posted by Dave Anderson on February 15, 2018 at 1:58pm 0 Comments

A bonus episode of The Game Changer Life podcast has been released, and this one is devoted entirely to Q&A based on questions submitted by our listeners. Listen for coaching and feedback on topics including: how to break out of ruts, the…

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