sara callahan
  • Female
  • Clearwater, FL
  • United States
  • Carter West Public Relations
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sara callahan's blog post was featured

Negative Reviews Can be Sales Gold!

Study after study finds that word-of-mouth is the single greatest influencer when it comes to marketing. Providing a consistently excellent customer experience, then having those customers go out and tell their family and friends about it is the marketer’s holy grail. According to many, it’s perhaps the easiest and least expensive…See More
Thursday
sara callahan posted a blog post

Negative Reviews Can be Sales Gold!

Study after study finds that word-of-mouth is the single greatest influencer when it comes to marketing. Providing a consistently excellent customer experience, then having those customers go out and tell their family and friends about it is the marketer’s holy grail. According to many, it’s perhaps the easiest and least expensive…See More
Thursday
sara callahan's blog post was featured

The Fine Art of Getting Attention at Conferences

Conference season is upon us and each business is competing with hundreds of others for attention. A strategy is needed, or your business simply ends up as part of the noise everyone fast-forwards through – media and attendees alike. So, how do you break through the “noise” barrier and actually get attention? Here are…See More
Mar 5
sara callahan posted a blog post

The Fine Art of Getting Attention at Conferences

Conference season is upon us and each business is competing with hundreds of others for attention. A strategy is needed, or your business simply ends up as part of the noise everyone fast-forwards through – media and attendees alike. So, how do you break through the “noise” barrier and actually get attention? Here are…See More
Mar 2
sara callahan posted a blog post

Customers Don’t Care What You Have Until They Care About You

Whether you’re a dealership or a vendor, I’m sure you want to gain the attention of your audience. The problem is that everyone is screaming at the top of their lungs how great their products are… regardless of it’s the newest Chevy or the newest website widget. And, chances are nobody will listen. Why? Because unless they care…See More
Feb 23
sara callahan posted a blog post

What is Content Marketing?

Content marketing has become somewhat of a buzzword recently. With developing technology and the Internet taking over our lives, PR and marketing terms constantly develop and shift in meaning. So, I thought a little primer on content marketing might be useful! The classic definition of marketing typically involves activities…See More
Feb 16
sara callahan's blog post was featured

How Subtlety in Content Leads to Marketing Success

These days, consumers are no longer willing to engage with in-your-face marketing tactics and quality content is king. Simply put, there are too many marketing messages, consumers have grown tired of them and simply tune them out. As a business you still need to get your message out, acquire and retain new customers. If your…See More
Feb 12
sara callahan posted a blog post

How Subtlety in Content Leads to Marketing Success

These days, consumers are no longer willing to engage with in-your-face marketing tactics and quality content is king. Simply put, there are too many marketing messages, consumers have grown tired of them and simply tune them out. As a business you still need to get your message out, acquire and retain new customers. If your…See More
Feb 9
sara callahan posted a blog post

When NOT to be the Smartest Person in the Room

In the best-selling book of 1979, “The Hitchhiker’s Guide to the Galaxy” by science-fiction author Douglas Adams, one of the oddest and most unique creatures exists – which is also the most…See More
Jan 24
sara callahan posted a blog post

When It Comes to Marketing, Don’t Be The Horse With Blinders On!

One of the most frustrating things for marketers and public relations professionals is that companies tend to be so focused on producing sales, and/or marketing to prospective clients, that they become a bit like horses with blinders on -- focused on the single carrot in front of them – namely, customer acquisition.Don’t…See More
Jan 10
sara callahan's blog post was featured

When Using Customer Data, Don’t Be Creepy!

When it comes to providing the ultimate customer experience, can technology go too far and instead, backfire by creeping out the customer? Consider this example, which disturbs many people – Facebook’s unnatural ability to read your mind. While…See More
Dec 22, 2017
sara callahan posted a blog post

When Using Customer Data, Don’t Be Creepy!

When it comes to providing the ultimate customer experience, can technology go too far and instead, backfire by creeping out the customer? Consider this example, which disturbs many people – Facebook’s unnatural ability to read your mind. While…See More
Dec 22, 2017
sara callahan posted a blog post

Marketing vs. Content: It’s a Matter of Perspective

In a world filled with noise, companies large and small are competing for consumer attention. Your message needs to be relevant, or the consumer will simply tune you out. Of course, you also need to make a profit and get in front of customers whenever can – and that’s where marketing and content come in. Some may say they are…See More
Nov 16, 2017

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Carter West Public Relations
What is your current position within your organization?
Founder/President
What is your company website?
http://www.carterwestpr.com
What is your Facebook page/URL?
http://www.facebook.com/CarterWestPR
What is your LinkedIn page/URL?
http://www.linkedin.com/in/saracallahan
How did you specifically hear about DealerELITE? If referred, who?
Chris Saraceno
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
Over 15 years of public relations expertise in the retail automotive industry

Sara callahan's Blog

Negative Reviews Can be Sales Gold!

Posted on April 19, 2018 at 9:33am 1 Comment

Study after study finds that word-of-mouth is the single greatest influencer when it comes to marketing. Providing a consistently excellent customer experience, then having those customers go out and tell their family and friends about it is the marketer’s holy grail. According to many, it’s perhaps the easiest and…

Continue

The Fine Art of Getting Attention at Conferences

Posted on March 2, 2018 at 9:30am 0 Comments

Conference season is upon us and each business is competing with hundreds of others for attention. A strategy is needed, or your business simply ends up as part of the noise everyone fast-forwards through – media and attendees alike. So, how do you break through the “noise” barrier and actually get…

Continue

Customers Don’t Care What You Have Until They Care About You

Posted on February 23, 2018 at 9:21am 0 Comments

Whether you’re a dealership or a vendor, I’m sure you…

Continue

What is Content Marketing?

Posted on February 16, 2018 at 10:17am 0 Comments

Content marketing has become somewhat of a buzzword recently. With developing technology and the Internet taking over our lives, PR and marketing terms constantly develop and shift in meaning. So, I thought a little primer on content marketing might be useful!

 

The classic definition of marketing…

Continue

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Blog Posts

Buying a Manly Family Car

Posted by Simon Hopes on April 24, 2018 at 3:53am 0 Comments

Have you ever seen a man standing in front of two cars and you didn’t need help in pointing out which was his? That’s the idea a man rolls with when he wants to buy a car. Every man wants a manly car; well-cut with fantastic engine that is an…

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Jumpstart Automotive Media Path To Purchase Insights: Consumer Interest Across Trucks, Utilities and Cars, with Emphasis on Refreshes and Launches

Posted by John Sternal on April 23, 2018 at 3:25pm 0 Comments

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly shopper interest data, with results showing increased shopper…

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4 Steps to Advertising that Converts

Posted by Steve White on April 23, 2018 at 9:55am 0 Comments

Nowadays, the competition for consumer attention is fierce. Many…

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Plugging In: How Electric Vehicles Could Impact Your Service Department

Posted by Chris Miller on April 23, 2018 at 9:40am 0 Comments

Love him or hate him, Tesla’s Elon Musk is brilliant. As both a…

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