sara callahan
  • Female
  • Clearwater, FL
  • United States
  • Carter West Public Relations
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sara callahan posted a blog post

Marketing vs. Content: It’s a Matter of Perspective

In a world filled with noise, companies large and small are competing for consumer attention. Your message needs to be relevant, or the consumer will simply tune you out. Of course, you also need to make a profit and get in front of customers whenever can – and that’s where marketing and content come in. Some may say they are…See More
Nov 16

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Carter West Public Relations
What is your current position within your organization?
Founder/President
What is your company website?
http://www.carterwestpr.com
What is your Facebook page/URL?
http://www.facebook.com/CarterWestPR
What is your LinkedIn page/URL?
http://www.linkedin.com/in/saracallahan
How did you specifically hear about DealerELITE? If referred, who?
Chris Saraceno
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
Over 15 years of public relations expertise in the retail automotive industry

Sara callahan's Blog

Marketing vs. Content: It’s a Matter of Perspective

Posted on November 16, 2017 at 9:41am 0 Comments

In a world filled with noise, companies large and small are competing for consumer attention…

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Your Online Reputation Is Who You Are… to Your Customers

Posted on November 9, 2016 at 12:18pm 0 Comments

Before the Internet people chose who to do business with based on their community and word-of-mouth. There were no review sites. Now, however, review sites are flourishing -- just about every third party listing service has adopted them and there are many stand-alone services too.

 

Consumers…

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Using Content as a Sales Tool

Posted on October 19, 2016 at 9:52am 0 Comments

Most companies view content marketing as a means to rank higher in search engines, establish thought leadership and engage with their audience. Content, such as newsletters and blogs distributed via email and social media channels, enables businesses to stay top-of-mind with clients and prospects. It can be used to…

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Manufacturers Cease Allowing Dealers to Brand Social Media Content – Huh?

Posted on October 12, 2016 at 9:17am 0 Comments

I bet that title got your attention. Imagine a world where automotive manufacturers prohibited dealerships from producing and publishing video content of any vehicles during dealership sales events. That would seem a little ridiculous, right? Social media can produce great results and lead to sales. However, if the…

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Blog Posts

How To Save Money On Auto Repairs

Posted by Simon Hopes on December 16, 2017 at 7:30am 0 Comments

Owing a car is great, but this feeling will fade when you are faced with the high costs of auto repairs.  Fortunately, there are a number of ways that can help you save money on these repairs.  These tips will ensure that the repairs are…

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Friday 2-Minute Warning

Posted by Dave Anderson on December 15, 2017 at 3:56pm 0 Comments

Don't miss today's first Friday 2-Minute Warning on The Game Changer Life Podcast! This fast-paced 2 minutes of inspiration will help you finish your week strong & head into the weekend ready to tackle anything that comes your way. Get every…

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Why dealerships must use texting in 2018

Posted by Thomas F. Jung on December 15, 2017 at 6:58am 0 Comments

Customer satisfaction is one of…

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