All Blog Posts Tagged 'automotive advertising' (13)

Solution Provider Almost One Million Reasons A Day Why You Need A Better Automotive Advertising Strategy

Today the Information Week website posted an article by Eric Zeman that shared a statement by Andy Rubin, SVP of mobile and digital content for Google, stating that today over 850,000 Android devices are activated PER DAY.

This is up from 550,000 activations a day just 4…

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Added by Brian Pasch on February 28, 2012 at 9:30pm — No Comments

Solution Provider PCG Spotlight Award: Best of NADA Show Goes To Dealer.com

The 23,000 NADA Convention attendees in Las Vegas had over 1,000 booths to visit in the exhibitor hall. The 2012 Convention broke all attendance records according to Stephen Wade, NADA Chairman. The automotive industry is healthy and the diversity of exhibitors and products on display this year has never been greater.

At the NADA Convention I take time…

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Added by Brian Pasch on February 7, 2012 at 10:00pm — 1 Comment

Solution Provider PCG Ranked 192nd Fastest Growing Private Company in USA by Inc Magazine

Inc. Magazine's September 2011 edition ranked PCG Digital Marketing (PCG), New Jersey’s fastest growing Internet Marketing Agency, #192 on its 30th annual Inc. 500, an exclusive ranking of the nation's fastest-growing private companies.

PCG also ranks # 7 in New Jersey with a three-year sales growth of… Continue

Added by Brian Pasch on August 23, 2011 at 12:39pm — 3 Comments

Solution Provider Is Your Online Strategy Design For The ZMOT Decision?

Scott Brinker, a columnist at SearchEngineLand.com recently posted an article that caught my attention.

Many industry experts have talked about the importance of conversion but Scott's article took it a step further and introduced a new acronym to me: ZMOT

You should…

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Added by Brian Pasch on August 11, 2011 at 8:50am — 2 Comments

Solution Provider Introducing Google Adwords Express

This has been a great month for change at Google and PCG Digital Marketing has been in the forefront advising car dealers about these changes. In July 2011 we were introduced to:

Google+
Google Circles
Google +1…

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Added by Brian Pasch on July 26, 2011 at 11:00pm — 1 Comment

Solution Provider Make Your Marketing and Advertising Strategy Responsive to Market Changes

The recent changes with Google Places make a strong case why dealers need a marketing strategy that is continually updated based on market conditions and changes in search/social.

I've been flooded this week with calls and emails asking for guidance on how to adjust…

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Added by Brian Pasch on July 24, 2011 at 3:42pm — No Comments

Solution Provider When Was Your Marketing Playbook Last Updated?

In the past 9 months, there has been more changes to search marketing and social media than any other period of time I can remember. It is truly a special time for online marketing professionals as we invest to stay ahead of the learning curve…

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Added by Brian Pasch on July 5, 2011 at 3:00pm — 3 Comments

Solution Provider Christy Roman Brings Common Sense To Automotive Marketing

Christy Roman, CEO and Founder of Now Marketplace will be sharing her automotive marketing and expertise at the upcoming PCG Pit Stop Conference in Chicago.

Chicago is the first stop in the seven city tour planned for 2011. The Chicago…

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Added by Brian Pasch on June 5, 2011 at 11:27am — No Comments

Solution Provider PCG Digital Marketing Selects Lizelle Landino To Serve As Dealer Advocate

PCG Digital Marketing today announced that Lizelle Landino has joined their digital marketing agency as a Dealer Advocate.

Lizelle is an active member of the automotive industry where she has held numerous roles in management, operations, and sales. Lizelle is a regular contributor to the Dealer Elite community.

Brian Pasch, CEO of PCG Digital Marketing,… Continue

Added by Brian Pasch on June 1, 2011 at 3:30pm — 6 Comments

Solution Provider Are Your Inventory Advertising Partners Being Unfairly Judged?

Car dealers have an increasingly challenging task ahead of them as they have to continue to evaluate the latest digital advertising platforms, services, and related technology.

It is not uncommon for dealer principals to say that they are “sticking to what worked in the…

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Added by Brian Pasch on April 16, 2011 at 10:00am — No Comments

Solution Provider Who Is Making Money on Your Used Car Inventory?

I'm working on a white-paper to present at the Automotive Marketing Boot Camp that compares the choices dealers have to advertise their used car inventory. One of the elements of the white-paper is to document how Vehicle Detail Pages (VDP) are designed and presented to consumers.

From a dealer perspective I have a problem with…

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Added by Brian Pasch on March 28, 2011 at 10:19pm — No Comments

Solution Provider Dealer Principals - Make A Commitment to Lead

I just got back from a 20 Group meeting and the more I speak to dealer principals the more I am excited about being in the automotive industry. I am very excited about helping dealer principals lead their business in digital marketing and social media strategies. That's right. Dealer principals as…

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Added by Brian Pasch on January 18, 2011 at 4:00pm — No Comments

Solution Provider Dealer ELITE Members Invited Into Automotive SEM Study

I am pleased to invite members of Dealer ELITE to participate in the Automotive SEM Study which starts on February 15, 2011. The study will take 100 dealers through using pay-per-click advertising strategies to increases sales. There is…

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Added by Brian Pasch on December 27, 2010 at 10:17am — 1 Comment