At the recent Adobe Summit, executive vice president and general manager, Brad Rencher, advised businesses that if they wish to survive in the future, they have to become “experience…Continue
Added by Mike Gorun on April 25, 2017 at 9:50am — No Comments
I absolutely love unsubscribes my from email list!
They are amazing, and I high five my team whenever I get some!
Because it means I’m getting noticed!
Let’s think about it… You only unsubscribe from…Continue
Added by Dave Benson on April 18, 2017 at 11:36pm — No Comments
Chalk this up as a win! YouTube TV has finally been released. It's something you may have heard about for a while, and now you can see it in action in California, New York, and Philly. But why is it so important for your dealership? Your YouTube ads will play on TV!
Watch this episode of Hard Facts for more info.…Continue
Added by Paul Potratz on April 7, 2017 at 5:23pm — No Comments
An estimated 8.2 million new cars will be bought by women this year. It is critical that dealers’ websites cater to this substantial segment of the market.
The good news? The #1 digital resource women report using first is their local dealership’s website. In our 2017 US Women’s Car Dealership Report, 76.3% of women said it was “helpful or…Continue
Added by Anne Fleming on April 5, 2017 at 4:20pm — No Comments
I just got off the phone on one of my phone coaching clients that's on my Train Retain Sell System.
Btw, if you haven't got a coaching call booked in with me for this month, you absolutely need to do it and I’ll tell you how to get one for FREE at the end of this article!…Continue
Although most people will believe that junk cars and trucks that are on their property are worthless, and more of a liability, they can actually have quite a bit of value. These can be used by companies that break down the vehicles into individual component parts that can be sold for top dollar. The type of vehicles that you have, and the number of them that you currently own, could actually bring in a substantial amount of money for you. When you work with cash for…Continue
Added by Simon Hopes on March 31, 2017 at 3:36am — No Comments
So many times business owners focus on the conversion or lead factor of their analytics. While this provides some insight into how successful your marketing campaign in, there's one crucial piece that you should be looking at.
Watch this week's Think Tank Tuesday to figure out what you've been missing in your analytics.…Continue
Added by Paul Potratz on March 28, 2017 at 2:16pm — No Comments
Has your blog reached its greatest potential?
Your blog can boost traffic to your website, create demand for your products and services, and position your business as a credible resource for information. If you’re not utilizing your blog properly, you’re missing out on awesome opportunities!
Watch this week’s Hard Facts to learn about some things you should know before hitting the publish button on your…Continue
Added by Paul Potratz on March 24, 2017 at 3:26pm — No Comments
Good ideas always start with a bad one. Come to a meeting with an overflow of ideas and you're bound to find a good one out of the batch!
Watch this week's #ThinkTankTuesday to learn how you can improve your brainstorming meetings, marketing strategy ideas, and teamwork. Plus, Dan brought his dog.…Continue
We talk a lot about how you can merchandise or present your product to get your customers to purchase. But what we really need to focus on is making sure that our digital customers receive a traditional experience.
What do we mean? Watch this week’s Hard Facts as Samantha explains why the digital buying experience needs to be so much more than what it currently is.…Continue
Added by Paul Potratz on March 16, 2017 at 3:54pm — No Comments
In today’s hyper-competitive industry, women buyers are crucial for dealer’s success. Almost 8 million new cars are being purchased by women alone. And, Certified Trusted Dealers are expanding their business to this powerful buying segment. In fact, these Certified Trusted Dealers have a cumulative 97.1% satisfaction score vs non-certified trusted dealers 85.5% satisfaction score. What a difference!
Women-Drivers has just compiled our annual comprehensive report on…Continue
Business owners and marketers alike have long been set in the idea that in order to make money you must spend money. While this is inherently true, the amount spent and on what mediums, can drastically vary. Since 2009, before the height of social media and paid digital advertising, I have been focused on finding alternative strategies for my clients and my own companies, instead of opting for the expensive clutter-filled traditional mediums like print and radio.
Added by Paul Potratz on March 7, 2017 at 1:21pm — No Comments
Quick question -- do you think that advertising has changed in the last 5 years?
On this week's Think Tank Tuesday, I talk about the path of a customer and how that can affect your marketing strategy. Watch it now and join the conversation.
Also, take a moment and register for Part 1 of our 3-part mini series by clicking here. You'll learn…Continue
Added by Paul Potratz on March 1, 2017 at 9:39am — No Comments
Influencer marketing. It’s an affordable way to get your brand name out there and increase your sales. But where do you start?
In order to add influencer marketing to your strategy or campaign, you have to iron out the details. In this week’s Hard Facts episode, Samantha reveals what you need to do before you take on key leaders that will promote your brand message.
Watch the video to learn more!…Continue
In today’s competitive marketplace, women buyers are crucial for auto dealer’s success.
As the #BigDataAuthority we are thrilled to publish the all-inclusive 2017 US Women’s Car Dealer Report that shares trends, behaviors, preferences and experiences women have when Purchasing, Shopping and in the Service Drive.
It’s not enough to just ‘know’ women’s habits when purchasing a vehicle at a dealership. ‘Knowing’ doesn’t make a difference.
Dealers that are…Continue
A recent McKinsey podcast shared that when it comes to loyalty programs, a large part of the population is being ignored: elderly customers.
The podcast featured Jaana Remes,…Continue
Running a car dealership can be one of the most fulfilling jobs in the world. This is something many people here at Dealer Elite know very well. As is always the case, not everything is rosy about this career path and people who are new to the car sales game soon find out that there are quite a few things no one told them about before they opened their dealership.…Continue
Added by Tyler Newport on January 31, 2017 at 5:04am — No Comments
Chevrolet is an automobile organization in India which includes wide spectrum of cars in each and every categories running on the roads. Initiating from hatchbacks to sedans and SUVs, Chevrolet has cater the wide variety to the Indian car enthusiasts to select from. Chevrolet have kept his first step in India in the year 2003 in automobile sector and till date they have served the best to their customers all across the world. Today, the company catalogue has cars like Spark, Enjoy, Sail,…Continue
Added by News Metro Blog on January 29, 2017 at 1:44pm — No Comments
Dealerships have forever tweaked pay plans to satisfy bottom lines and keep employees happy. Many employees in the sales department can make more money from a single sales commission than any technician can make in a day. There are even some salespeople that are so productive that their paychecks can exceed those of…Continue
Added by Mike Gorun on January 24, 2017 at 8:21am — No Comments