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All Blog Posts Tagged 'cars' (398)

How to Shoot Professional Quality Videos with a Smartphone

When dealerships first start their video marketing programs, one of the most common questions I am asked…

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Added by Timmy D. James on June 22, 2017 at 9:18am — No Comments

Do You Know How Many Dealers Women Buyers Are Visiting?

Industry experts tell us that car buyers go to 1.6 dealerships to buy a vehicle.

From the Women-Drivers.com 2017 US Women’s Car Dealership Report, we find that number to be true for half of women car buyers. The other half report a very different answer altogether. An amazing forty-six percent of women car buyers are going to twice the industry average, or 3.2 dealer visits.

Which begs a few…

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Added by Anne Fleming on June 21, 2017 at 1:12pm — No Comments

Top Service Drive Brands Rated by Women for 2017

Sixty-two percent of women report that they return to the dealerships where they first purchased their vehicles to then have them serviced. This highlights the potential to grow value among this critical market segment.

Changing family dynamics have put women squarely in the driver’s seat with an estimated one-half of all cars sold being purchased by women who are then directly responsible for decisions involving vehicle maintenance and service appointment scheduling.

This…

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Added by Anne Fleming on June 7, 2017 at 1:26pm — No Comments

Understanding the needs of female buyers – The 2017 U.S. Women’s Car Dealer Report

Discover 5 things the 2017 U.S. Women's Car Dealer Report will help you understand your female clientele better in this interview on CBT News with Joe Grubb.…

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Added by Anne Fleming on May 5, 2017 at 3:31pm — No Comments

Women’s 2017 Top Rated Car Brands when Purchasing

According to Autodata,17.6 million new vehicles were sold last year, setting a record for cars and trucks. One distinct group of consumers contributed an estimate 8.0 million units to that total: women buyers.

Dealers seeking to sell more to this critical market segment can start taking new actions and, in the process, collect data to improve the purchasing, service drive and shopping experiences for this powerful buyer.

By the Numbers

From our…

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Added by Anne Fleming on May 3, 2017 at 1:07pm — 1 Comment

Why the Least Interesting Thing for Consumers Will Be to Drive a Car

At the recent Adobe Summit, executive vice president and general manager, Brad Rencher, advised businesses that if they wish to survive in the future, they have to become “experience…

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Added by Mike Gorun on April 25, 2017 at 9:50am — No Comments

Why I absolutely love unsubscribes my from email list and you should too!

I absolutely love unsubscribes my from email list!

They are amazing, and I high five my team whenever I get some!

Why?

Because it means I’m getting noticed!

Let’s think about it… You only unsubscribe from…

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Added by Dave Benson on April 18, 2017 at 11:36pm — No Comments

How YouTube TV Can Skyrocket Your Dealership

Chalk this up as a win! YouTube TV has finally been released. It's something you may have heard about for a while, and now you can see it in action in California, New York, and Philly. But why is it so important for your dealership? Your YouTube ads will play on TV! 

Interesting, right?

Watch this episode of Hard Facts for more info.…

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Added by Paul Potratz on April 7, 2017 at 5:23pm — No Comments

Women’s #1 Digital Destination is Your Website | 7 Ways to Engage

An estimated 8.2 million new cars will be bought by women this year. It is critical that dealers’ websites cater to this substantial segment of the market.

The good news? The #1 digital resource women report using first is their local dealership’s website. In our 2017 US Women’s Car Dealership Report, 76.3% of women said it was “helpful or…

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Added by Anne Fleming on April 5, 2017 at 4:20pm — No Comments

I just got off the phone on one of my phone coaching clients that's on my Train Retain Sell System. Btw, if you haven't got a coaching call booked in with me for this month, you absolutely need to d…

I just got off the phone on one of my phone coaching clients that's on my Train Retain Sell System.

Btw, if you haven't got a coaching call booked in with me for this month, you absolutely need to do it and I’ll tell you how to get one for FREE at the end of this article!…

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Added by Dave Benson on April 3, 2017 at 12:31am — 1 Comment

How To Quickly Locate Cash For Cars Companies In Your City

Although most people will believe that junk cars and trucks that are on their property are worthless, and more of a liability, they can actually have quite a bit of value. These can be used by companies that break down the vehicles into individual component parts that can be sold for top dollar. The type of vehicles that you have, and the number of them that you currently own, could actually bring in a substantial amount of money for you. When you work with cash for…

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Added by Simon Hopes on March 31, 2017 at 3:36am — No Comments

You've been looking at the wrong analytics...

So many times business owners focus on the conversion or lead factor of their analytics. While this provides some insight into how successful your marketing campaign in, there's one crucial piece that you should be looking at.

Watch this week's Think Tank Tuesday to figure out what you've been missing in your analytics.…

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Added by Paul Potratz on March 28, 2017 at 2:16pm — No Comments

Why Having an Automotive Blog is So Important

Has your blog reached its greatest potential? 

Your blog can boost traffic to your website, create demand for your products and services, and position your business as a credible resource for information. If you’re not utilizing your blog properly, you’re missing out on awesome opportunities!

Watch this week’s Hard Facts to learn about some things you should know before hitting the publish button on your…

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Added by Paul Potratz on March 24, 2017 at 3:26pm — No Comments

How to Generate New Marketing Ideas

Good ideas always start with a bad one. Come to a meeting with an overflow of ideas and you're bound to find a good one out of the batch!

Watch this week's #ThinkTankTuesday to learn how you can improve your brainstorming meetings, marketing strategy ideas, and teamwork. Plus, Dan brought his dog.…

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Added by Paul Potratz on March 21, 2017 at 5:21pm — 1 Comment

How to Improve Your Customer's Shopping Experience

We talk a lot about how you can merchandise or present your product to get your customers to purchase. But what we really need to focus on is making sure that our digital customers receive a traditional experience.

What do we mean? Watch this week’s Hard Facts as Samantha explains why the digital buying experience needs to be so much more than what it currently is.…

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Added by Paul Potratz on March 16, 2017 at 3:54pm — No Comments

Women’s Buying Trends & Best Practices to Put Women in the Driver’s Seat

In today’s hyper-competitive industry, women buyers are crucial for dealer’s success. Almost 8 million new cars are being purchased by women alone. And, Certified Trusted Dealers are expanding their business to this powerful buying segment. In fact, these Certified Trusted Dealers have a cumulative 97.1% satisfaction score vs non-certified trusted dealers 85.5% satisfaction score. What a difference!

Women-Drivers has just compiled our annual comprehensive report on…

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Added by Anne Fleming on March 9, 2017 at 5:14pm — 4 Comments

Why Changing Your Mindset as a Business Owner is so Difficult

Business owners and marketers alike have long been set in the idea that in order to make money you must spend money. While this is inherently true, the amount spent and on what mediums, can drastically vary. Since 2009, before the height of social media and paid digital advertising, I have been focused on finding alternative strategies for my clients and my own companies, instead of opting for the expensive clutter-filled traditional mediums like print and radio.

 

While…

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Added by Paul Potratz on March 7, 2017 at 1:21pm — No Comments

How to Get More Customers Without Increasing Your Budget



Quick question -- do you think that advertising has changed in the last 5 years? 

On this week's Think Tank Tuesday, I talk about the path of a customer and how that can affect your marketing strategy. Watch it now and join the conversation.

Also, take a moment and register for Part 1 of our 3-part mini series by clicking here. You'll learn…

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Added by Paul Potratz on March 1, 2017 at 9:39am — No Comments

How Influencer Marketing Can Help Sell Cars

Influencer marketing. It’s an affordable way to get your brand name out there and increase your sales. But where do you start?

In order to add influencer marketing to your strategy or campaign, you have to iron out the details. In this week’s Hard Facts episode, Samantha reveals what you need to do before you take on key leaders that will promote your brand message.

Watch the video to learn more!…

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Added by Paul Potratz on February 24, 2017 at 2:51pm — 1 Comment

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How To Use Reddit For SEO & Content Marketing Research

Posted by MANNY LUNA on June 26, 2017 at 9:25pm 0 Comments

Usually when marketers think Reddit – they think massive promotion, reach, and influence. Reddit is the most influential social…

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Don't Rely on Fake News!

Posted by Josh Blick on June 26, 2017 at 10:22am 0 Comments

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