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All Blog Posts Tagged 'cars' (333)

How to Sell More Used Cars at Your Auto Dealership

An experienced car salesperson knows the value that a good used car can bring to their paycheck. 

With car owners spending more time on the road and keeping their cars longer, used vehicles that are traded in today normally have more miles on the odometer than they used…

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Added by David Lewis on February 12, 2016 at 8:40am — No Comments

BREAKING NEWS: 2016 U.S. Women’s Car Dealership Report | Insights from Progressive Dealers

This week, hot-off-the press, we’ve got the 2016 U.S. Women’s Car Dealership Report, showing how progressive car dealerships make a difference in the experiences of women and families. This national report shows what is important to women when shopping, buying and servicing their vehicles.

The information in this report is drawn from over 4,000 women’s reviews and opt-in surveys. Using the reviews, Women-Drivers.com generates a Women Satisfaction Index® (WSI Score),…

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Added by Anne Fleming on February 10, 2016 at 1:30pm — No Comments

How Is Buying Used Card More Beneficial

Irrespective of whether you think of buying an old car or a new one, buying cars is always a very serious business. Not only is it expensive, you should be able to justify spending your hard earned money on it. Hence before making the final choice, it is very important to do an extensive research on the same.

While going in for a new car is always a very attractive prospect, it may not be a feasible one. Whereas there are certain practically advantageous reason for buying used cars…

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Added by Simon Hopes on February 8, 2016 at 8:38am — No Comments

Recalls and the Connected Car: Is In-Vehicle Technology the Answer?

Today’s cars come with very sophisticated technology, including live navigation with traffic and obstacle reports, collision avoidance systems, cell phone integration and wireless connectivity. Automakers are now investigating how they can leverage this technology to communicate any vehicle issues to vehicle owners.…

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Added by Chris Miller on February 5, 2016 at 7:59am — No Comments

Women-Drivers.com names 2015 Top Dealership Awards

Top 3 Dealerships are Acknowledged for their High Review Scores from Women

Who made the cut for the Top Dealers in 2015? Women have spoken and the reviews have been tallied.

DAY AUTOMOTIVE GROUP is awarded the 2015 Certified Women-Drivers.com Auto Group Dealer of the Year.

MIDGETTE AUTO SUPERCENTER is awarded the 2015 Certified…

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Added by Anne Fleming on February 1, 2016 at 4:51pm — No Comments

What Leads to Great Chemistry? Check Out The Key Elements

What Are The Elements?

What are the various elements in creating great chemistry with women visiting your dealership? The good news? Half of all women buyers shop at only one (1) dealership. The bad news? 6 in 10 women report that once they leave a dealership and didn’t buy, they never return there. YOU HAVE A SMALL WINDOW TO MAKE…

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Added by Anne Fleming on January 27, 2016 at 9:00am — 2 Comments

How Modern Car Salespeople Are Different From Auto Salespeople of the Past

If you have been in this business a while, you are probably amazed at the changes that have taken place in the auto sales process, especially when it comes to how salespeople view the Customer today.  Over the past 20 years there’s been a concerted effort from the…

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Added by David Lewis on January 25, 2016 at 11:30am — 1 Comment

What’s Your Dealership’s Chemistry with Women? Download Periodic Table

Happy New Year to you all! Now is the perfect time to reflect on your current customer engagement and interactions strategies in order to exceed this past year's business. How to achieve this? Does this sound unreasonable? For starters, with the emerging buying power of women, unemployment at its lowest rate in years, and millennial buyers out in full force, 2016…

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Added by Anne Fleming on January 13, 2016 at 9:00am — 1 Comment

Neuroscience: Pay Real Attention to Women & Sell More Cars in 2016, Pt 2

Last week we began a two-part series on the brain. More specifically, the science of how it works, or Neuroscience. This is a hot topic. Leveraging scientific knowledge about the brain can create a better sales process, drive more dollars to your dealership’s bottom line and create happy women customers that remain loyal to your dealership for years to come.

Let's check “under the hood” at the Limbic System and the Neocortex. After…

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Added by Anne Fleming on December 23, 2015 at 8:30am — No Comments

The New Year + Neuroscience | The Basics of Selling MORE Cars to Women, Part I

As we get ready to embark on a new year, we will dedicate the last two issues of Women’s Wednesdays in 2015 to an ultra-sophisticated topic….the Brain. More specifically, the science of how it works, or Neuroscience. Why? Leveraging scientific knowledge about the brain creates a better sales process, drives more dollars to your dealership’s bottom line and creates happy women customers that remain loyal to your dealership. Toning down the Limbic System and firing up your Neocortex will help…

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Added by Anne Fleming on December 16, 2015 at 8:00am — 1 Comment

How New Car Owner Clinics Can Foster Customer Loyalty

In dealing with the customer experience, all too often the conversation centers on the customer’s buying path from initial contact through the sale. What many businesses don’t think about, however, is that the sale is only the start of the relationship. Customer loyalty is built through a consistent customer-centric…

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Added by Mike Gorun on December 15, 2015 at 8:23am — 1 Comment

New Report Illustrates Proposed Legislation’s Huge Impact on Trade Values

In a newly released report conducted by J.D. Power and commissioned by the National Automobile Association, trade-in value reduction due to proposed legislation could have significant financial impact on both dealers and…

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Added by Chris Miller on December 4, 2015 at 8:08am — No Comments

8 things to consider before buying used cars

Choosing between a brand new car or a used car is quite difficult task to perform as you have to consider things such as car model, budget, cost, and performance. However, if you are strictly looking forward to save some money, the best way is to invest into used cars. In this way, you can owe the…

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Added by Daina Martin on December 4, 2015 at 7:30am — No Comments

What’s Exceptional About Your Dealership? Share THAT with Women Buyers

Last time, we discussed not selling cars like they are “power tools” in your advertising. You know, “the best this, the best that”— it is so cliché and it doesn’t resonate with women. Here are four recommendations to ensure that your sales approach doesn’t fall into the “power tool sales” category, but rather, speaks to women about what’s important to them:…

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Added by Anne Fleming on November 18, 2015 at 5:14pm — 2 Comments

Are You Tired of the Same Results in Auto Sales?

How true is that old saying, “If you do what you always did, you will get what you always got?”

Unless you want to stay locked in a world of mediocre success for the rest of your career, you need to change the way that you approach auto sales. If you are only selling 10 to 12 cars…

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Added by David Lewis on November 18, 2015 at 9:15am — No Comments

Believe It Or Not, Consumers Want To See Your Ads

Today, most people have the perception that marketing is intrusive, right? Pop ups, banner ads, commercials, e-mail campaigns and junk mail are routinely considered annoying. Well, if this is what you think, you could be wrong. In fact, according to…

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Added by Paul Moran on November 13, 2015 at 8:00am — 1 Comment

Is Your Dealership Selling Cars Like They’re Power Tools?

Women buyers have different reasons than men for choosing where they finalize the deal. Understanding the nuances of women’s buying habits can mean the difference of making a sale or losing it.

It's easy to make the assumption that price is the first priority. Price does matter, but it’s weighed along with more emotional priorities like…

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Added by Anne Fleming on November 4, 2015 at 2:20pm — No Comments

VW emissions scandal

The German car giant Volkswagen has admitted to cheating emissions tests in the United States; the scandal being dubbed the "diesel dupe".  The Environment Protection Agency (EPA) revealed that some cars being sold in the US defeat devices in diesel engines that could detect when the vehicles were being tested.  These devices changed the performance accordingly to improve the emissions results.  According to Germany's transport minister, Alexander Dobrindt, Volkswagen…

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Added by Simon Hopes on October 29, 2015 at 6:58am — No Comments

FREE REPORT for dE members: 6 Keys to Sell More Cars to Millennial Women

You asked for it and here it is. THE white paper that delivers the goods on how to leverage sales to this emerging market. You need to understand the differences between Millennial women and women of other generations, like:

  • Millennial women travel over 25% further to purchase a car…
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Added by Anne Fleming on October 14, 2015 at 1:30pm — No Comments

Make the Right Training Decision

Let’s face it. Training on any level can be an intimidating and daunting task. Questions like when to train, how often, and who should be involved come up.  What type of training and who should teach and provide it also adds to the confusion.  Most of the time, I feel that these questions become so overwhelming to both business owners and mangers, that the easiest decision  to be made is the one that is made most, and that decision is to do nothing. To do nothing is to put yourself and your…

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Added by Jeff Cowan on October 8, 2015 at 2:49pm — No Comments

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Blog Posts

The Cross-Media Approach: Are We Practicing What We Preach?

Posted by Alexia E Henson on February 12, 2016 at 1:57pm 0 Comments

When I look at advertising strategies in our industry, one of the most…

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How to Sell More Used Cars at Your Auto Dealership

Posted by David Lewis on February 12, 2016 at 8:40am 0 Comments

An experienced car salesperson…

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Sorry, We Do Appointments Now!

Posted by Gary Marcotte on February 11, 2016 at 1:39pm 1 Comment

Yesterday, my 80 year old mother, took her SUV to the local dealer for an oil change.  Even though it is a lease, she likes to treat it like she would if she owned it and have the oil changed every 3000 miles or so. …

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The Mobile Tipping Point

Posted by David Metter on February 11, 2016 at 12:50pm 0 Comments

Seven Mistakes Employees Make That Could Cost You Millions

Posted by Erik S. Nachbahr on February 11, 2016 at 11:47am 1 Comment

Recently an auto dealership experienced an all-too-common security breach. An employee in the accounting department received an email from someone who he thought was the dealer asking him to initiate a $30,000 transfer from the dealership's bank…

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Gorillas, Balloons and Wavy Tube Men. Oh My!

Posted by Paul Moran on February 11, 2016 at 6:00am 1 Comment

Our industry does a lot with gimmicks. You’d be hard…

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