With the holiday season almost upon us, it might be a bit too late to jump on the Christmas sweepstakes bandwagon but it’s certainly a good moment to rethink your marketing strategy and to plan for the next year.
Usually the goal of a competition is to either build a newsletter list or increase following on Facebook or Twitter. Staging competitions with a view of gaining leads for your dealership is not the best mindset to have. Yes, some of the followers/subscribers may convert…Continue
Added by Arvid Linde on December 10, 2013 at 3:54am — No Comments
Hello and welcome to this week’s Used Car Market Report from Ricky Beggs and Black Book. The Thanksgiving holiday and Black Friday are well behind us and we have had a full week of retail and wholesale activity to…Continue
Added by John Sternal on December 9, 2013 at 4:19pm — No Comments
Added by Mark Tewart on December 6, 2013 at 12:41pm — No Comments
No, I am not crazy and yes I am talking about the well known shock jock known for his outrageous radio show. Howard Stern is a genius for many reasons and they all apply to how you can succeed as a salesperson, manager and entrepreneur.
Let’s examine several of the reasons and the lessons that can be learned. First of all, lesson number one in business is to never be boring. Although, you may not agree with Howard Stern’s humor or persona, he certainly isn’t boring and that…Continue
Added by Mark Tewart on December 5, 2013 at 9:10am — No Comments
Added by John Sternal on December 4, 2013 at 12:18pm — No Comments
A recent analysis of prices on today’s most popular car leases from Swapalease.com reveals that the Ford Fusion and Escape have the second- and third-highest jump in prices, respectively, over the last twelve months. Monthly lease prices on the Escape have risen 13.0% since November 2012, and prices on the Fusion have gone up 17.1% during the same period. Only the Infiniti G37 has risen more at 20.2% over the last twelve months. The twist to this data is that a recent Swapalease.com…Continue
Added by John Sternal on December 3, 2013 at 9:13am — No Comments
Welcome to the December edition of Beggs on the Specialty Markets, with data and analysis from Ricky Beggs of Black Book. The Black Book editors that focus their efforts to track and report the specialty markets…Continue
Added by John Sternal on December 2, 2013 at 11:58am — No Comments
Other women honored from various aspects and leadership roles, include:
Welcome to another edition of Black Book data and Beggs on the Used Car Market. I’m Ricky Beggs Editorial Director at Black Book. Thank you for tuning in to see some very interesting movements in the market value over the past week. Looking at the various comments gathered and reported by the Black Book survey personnel and editors as they stood on the auction lanes gave us as much of a wide spread of impressions of the market as I can remember…Continue
Added by John Sternal on November 26, 2013 at 9:44am — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports average car lease prices for cars on the road rose 1.2% year-over-year according to October new listings. Monthly prices averaged $586.00 in October compared with $579.93 in October 2012. These prices compare to an average of $582.02 in September.
Among today’s popular leases, The Infiniti G37 saw the largest year-over-year increase, jumping 20.2% ($535.81)…
Added by John Sternal on November 25, 2013 at 10:49am — No Comments
Gas Prices Impacting Certain Segments
Cars & Trucks
One of the most often mentioned topics to the Black Book editors during the week was related to the coming increasing supplies of used vehicles and ultimately an adjustment in value retention. Currently the level of adjustment in the market values is a result of the beginning of a few more choices in the market,…
Added by John Sternal on November 19, 2013 at 1:30pm — No Comments
Here is the latest used car market report from Black Book and Ricky Beggs, Editorial Director. Thanks for taking the time to tune into this video market blog from Black Book. While out in the field for a couple of days this past week, the number of comments I received from people who regularly watch…Continue
Added by John Sternal on November 13, 2013 at 10:12am — No Comments
There are two kinds of auto dealers on Facebook – ones that have mistaken their Facebook feed for a billboard, and ones that have gotten to grips with the way Facebook works and are churning out one funny update after the other. The build-up to this year’s Halloween festivities has clearly shown who’s doing the right thing and who needs to learn more about social media.…Continue
Added by Arvid Linde on October 31, 2013 at 2:00pm — No Comments
Check out this educational video from Women-Drivers.com about review and reputation best practices when working with women buyers. Part Two of a new series.…Continue
Added by Anne Fleming on October 8, 2013 at 12:43pm — No Comments
Check out this educational video from Women-Drivers.com about review and reputation best practices when working with women buyers. Part One of a new series.
Broke and in search for a new beginning, Swen Nater’s parents made the decision to leave Holland and start over in America. Unfortunately, not everybody was invited to make the trip. His parents made the grueling decision to only take his baby brother-leaving Swen and his sister behind to live in an…Continue
According to the latest research, women account for over two-thirds of all dealership service visits. Women-Drivers.com, the leader in capturing dealer reviews from women about their dealership experience, has reported the mid-year top auto brands in 'Service'. Scores are measured in WSI® or Women Satisfaction Index on a scale of 5.0 (Excellent) to 1.0 (Poor).…Continue
DID YOU AUTHORIZE YOUR INVENTORY TO BE POSTED ON ANTI-DEALER OR HOSTILE WEBSITES?
5:00 AM and the Alpha Dawg is on the…Continue
For years, the dog has been man’s best friend. He’s got a lot of things going for him; one of the best things is his dog nose. The dog’s nose is some 50,000 times more powerful than our human noses, and has some amazing powers.
Our dogs sniff out bombs, buried earthquake survivors, skiers buried in…Continue
Here’s how to sell cars fast on Twitter.
Added by MANNY LUNA on April 20, 2013 at 3:00pm — No Comments