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All Blog Posts Tagged 'cars' (306)

3 Ways to Ensure Women Shoppers Return to Your Dealership to Buy

Surveys indicate the top reason women do not purchase at a dealership on their first visit is they are still looking. However, only 4 in 10 of those “shoppers” who leave a dealership without buying a car will ever return to the dealership. Given that women shop at 30% more dealerships than men, it is important to create an environment that welcomes a return visit. Here’s how:…

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Added by Anne Fleming on September 2, 2015 at 12:43pm — No Comments

Self-Driving Cars, Wave of the Future?

Google has said they are testing their self-driving car prototype this summer on the streets of California. Are we, as humans, ready to give up control of driving ourselves?

            If you were to visit Google’s page endorsing their self-driving prototype you will be greeted with some staggering…

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Added by Paul Potratz on August 21, 2015 at 4:54pm — No Comments

Why Do Women Visit More Dealerships Than Men?

Women visit 30% more dealerships than men when buying a car. Several factors contribute to this variance. According to KBB, women are twice as likely as men to be undecided about which car they want. Add to this the fact that women are less confident (38%) about car buying than men (58%), and take longer to make a decision; 75 days for women vs. 63 days for men.…

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Added by Anne Fleming on August 20, 2015 at 12:55pm — 1 Comment

FCA Must Buy Back 500,000 Trucks: Opportunity Awaits

In the largest buy back action in U.S. history, the National Highway Traffic Safety Administration (NHTSA) and Fiat-Chrysler America (FCA) have agreed that, in addition to paying a $105 million fine, FCA will offer to buy back 500,000 RAM pickup trucks from consumers. The value FCA has to pay consumers for…

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Added by Chris Miller on August 7, 2015 at 9:03am — No Comments

5 Ways to Deliver an Outstanding Service Drive Experience to Women

Women are responsible for two-thirds of the vehicles brought in for repair. Dealerships who understand this and seek to deliver the ultimate customer experience will reap the rewards at their service drive.

Offering top-notch car services in this department is critical for retaining women clients, as well as for up-selling a new or leased…

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Added by Anne Fleming on August 5, 2015 at 6:25pm — No Comments

Poor Service Review? How it¹s Handled is Key to Your Success

So, you’ve received a poor review from a woman customer. Now what? First, remember poor reviews will happen. Someone will be unhappy with your dealership at some time. The same happens to Starbucks, Apple and Nordstrom. As long as the poor reviews are infrequent, they really are good news. Why?



  1. Customers expect to see a variety of ratings when reading reviews. If all are “exceptional”, customers will think they aren’t seeing the whole picture.



  2. You…
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Added by Anne Fleming on July 22, 2015 at 3:15pm — No Comments

Summertime is Service Time |4 Tips to Get Women in for Service Drive Check-ups

The July 4th weekend has passed, and summertime travel is in full swing. It’s a busy time for your women customers, but also the best time for them to have a safety and service check-up. Here are 4 tips for bringing your women customers into your service center.

Did You Know?

The #1 requested item from women in the service drive is a courtesy vehicle? Be sure to provide this and delight your…

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Added by Anne Fleming on July 15, 2015 at 12:06am — No Comments

What Your Female Customers Are Looking For In Your Service Drive

Optimizing your service engagement with women is the key to client retention. I had the pleasure to be on ServiceDriveToday of @CarBizToday and share ideas on how dealers can do just that with this growing customer base. Click here to view interview and learn more:…

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Added by Anne Fleming on June 30, 2015 at 12:00am — No Comments

3 New Ways to Advertise Effectively to Women

Car advertising is heavily slanted towards price. The buying demographic has shifted to women who now make up more than half of the sales, and influence over 80% of the deals. Today, it makes sense to move advertising to accommodate this powerful market sector.

Did You Know?…

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Added by Anne Fleming on June 24, 2015 at 2:23pm — No Comments

Two Tips to Differentiate Your Dealership from 99 percent Of Competitors

In order to decrease bounce rates, if a customer clicks on an ad – whether that’s a banner ad, PPC, email ad or one specifically targeted for a mobile device – it is not a good practice to simply take that customer to your home page. Forcing a consumer to then do a second search for the information promised in the ad…

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Added by Brian Cox on June 16, 2015 at 7:17am — No Comments

Is Showrooming Stealing?

Consumers have been showrooming in retail stores for quite some time now and, while many retailers don’t like it, they’ve pretty much resigned themselves to the fact that it’s going to happen.  However, one surprising argument posted in an article by speaker, trainer and consultant, Bob Phibbs, went so far as to make the claim that showrooming is akin to stealing.

 

In his…

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Added by David Metter on June 12, 2015 at 11:21am — No Comments

Is the Internet An Enemy To Car Dealerships?

A 2014 study by Autotrader showed that consumers are visiting fewer dealers in their car shopping than ever before. This is certainly a by-product of the availability of information. No longer do consumers have to visit multiple dealerships to find the right vehicle. They simply sit in front of their computers and…

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Added by David Metter on June 5, 2015 at 8:27am — 1 Comment

Overselling: What is it Costing You?

Selling cars to women takes a confident equipped sales person with a high level of communication skills, personal engagement and EQ. Women visit 30% more dealerships and may take a longer time in the shopping funnel than men. Patience is another key aspect to making a sale. Understanding when to stop pitching ideas and pull back is extremely important. Going overboard can be perceived as annoying or assertive an end up being a deal-breaker.…

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Added by Anne Fleming on June 3, 2015 at 1:38pm — 1 Comment

Google and Apple Race for a Piece of the Auto Market

In the automotive market developments are constantly surfacing that don’t just hint at a world of interconnected and automated driving, they scream it. Two tech giants we don’t normally associate with cars are poised to disrupt the market. Google’s push to get an…

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Added by Daniel Matthews on May 28, 2015 at 11:53am — No Comments

Increase Sales through Conquesting Consumers Motivated by Open Recalls

Following tremendous pressure from the NHTSA, Takata has expanded the recall on its faulty airbags. In fact, it just doubled the number of vehicles that are subject to recall to 34 million – that’s one in seven vehicles on the road today – and the largest recall in automotive history. Since then, consumers have been…

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Added by Chris Miller on May 27, 2015 at 9:14am — No Comments

Using Recalls to Your Advantage

A recent article in Auto Remarketing reports how Penske Automotive Group is using recalls to increase their service business through recall work, but also as an opportunity to sell more vehicles. “I think recall business…

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Added by Chris Miller on May 22, 2015 at 8:07am — No Comments

In Marketing, Consumers Want to Know What is In It For Me

People aren’t watching your commercial or video because they want you to sell them your product. They’re watching because they want you to sell them a solution.

 

In the world of online marketing, oftentimes marketers forget this very basic concept. Think of it as painting pictures when selling. The idea…

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Added by Timmy D. James on May 18, 2015 at 9:43am — 1 Comment

Exotic Collectibles Feeling The “Instagram Effect”

Black Book, the provider of independent valuation data for cars, trucks, collectibles and specialty vehicles, has analyzed auction prices of exotic collectibles, with particular emphasis on the Aston Martin DB5 Coupe, the Ferrari 250 GTL Lusso, and the Mercedes-Benz 300SL Gullwing. From 1977 through 2008, each vehicle appreciated in value roughly 5% annually. Since 2008, these vehicles have appreciated between 20% - 60% annually. A new, younger generation of collector has taken to this genre…

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Added by Black Book on May 13, 2015 at 9:04am — No Comments

Car Values Starting To Slide While Truck Values Remain Stable

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

 

The Black Book editors identified an increasing number of car segments displaying greater week-over-week depreciation from data within the auction lanes. In fact, Near Luxury Cars was the only car segment with a positive…

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Added by Black Book on May 12, 2015 at 2:33pm — No Comments

Putting Showrooming In Perspective

As a husband and father to 5 daughters, the cartoon above is, at times, a pretty accurate description of my life. I’m sure all men in similar situations have found that couch or chair they inevitably get placed in while the females in their lives try on shoes, clothes or whatever they may…

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Added by David Metter on May 12, 2015 at 1:53pm — No Comments

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Why Aren't You Responding?

Posted by Paul Potratz on September 4, 2015 at 4:52pm 0 Comments

5 Steps to Get Your Customers to Fill Out Your Surveys

Do you get a dismal response whenever you send out customer surveys? Samantha recently helped a client solve this issue and she  can help you too. This…

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Unmasking "Bob" in a Live Chat Conversation

Posted by Rebecca Kon on September 3, 2015 at 5:30pm 0 Comments

In a recent webinar, “…

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A Short Guide to Digital Marketing for Auto Dealers – 4 Essential Steps for Success

Posted by Michael Meyers on September 3, 2015 at 2:00pm 0 Comments

car social media

Today’s consumers are more modern, digitally-connected and always on-the-go. To target today’s auto shoppers, dealers must also follow suit – which means being on-line and becoming…

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Do The Top Sales People Need To Train?

Posted by Mark Tewart on September 3, 2015 at 11:11am 0 Comments

Check out Mark Tewart's latest interview with CBT News on handling top dogs who say they don't need sales training.…

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What Are 4 Things That You Should Never Do As an Auto Salesperson?

Posted by David Lewis on September 3, 2015 at 10:29am 0 Comments

Sometimes knowing what not to…

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What Are 4 Things That You Should Never Do As an Auto Salesperson?

Posted by David Lewis on September 3, 2015 at 10:29am 0 Comments

Sometimes knowing what not to…

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