Good ideas always start with a bad one. Come to a meeting with an overflow of ideas and you're bound to find a good one out of the batch!
Watch this week's #ThinkTankTuesday to learn how you can improve your brainstorming meetings, marketing strategy ideas, and teamwork. Plus, Dan brought his dog.…Continue
We talk a lot about how you can merchandise or present your product to get your customers to purchase. But what we really need to focus on is making sure that our digital customers receive a traditional experience.
What do we mean? Watch this week’s Hard Facts as Samantha explains why the digital buying experience needs to be so much more than what it currently is.…Continue
Added by Paul Potratz on March 16, 2017 at 3:54pm — No Comments
In today’s hyper-competitive industry, women buyers are crucial for dealer’s success. Almost 8 million new cars are being purchased by women alone. And, Certified Trusted Dealers are expanding their business to this powerful buying segment. In fact, these Certified Trusted Dealers have a cumulative 97.1% satisfaction score vs non-certified trusted dealers 85.5% satisfaction score. What a difference!
Women-Drivers has just compiled our annual comprehensive report on…Continue
Business owners and marketers alike have long been set in the idea that in order to make money you must spend money. While this is inherently true, the amount spent and on what mediums, can drastically vary. Since 2009, before the height of social media and paid digital advertising, I have been focused on finding alternative strategies for my clients and my own companies, instead of opting for the expensive clutter-filled traditional mediums like print and radio.
Added by Paul Potratz on March 7, 2017 at 1:21pm — No Comments
Quick question -- do you think that advertising has changed in the last 5 years?
On this week's Think Tank Tuesday, I talk about the path of a customer and how that can affect your marketing strategy. Watch it now and join the conversation.
Also, take a moment and register for Part 1 of our 3-part mini series by clicking here. You'll learn…Continue
Added by Paul Potratz on March 1, 2017 at 9:39am — No Comments
Influencer marketing. It’s an affordable way to get your brand name out there and increase your sales. But where do you start?
In order to add influencer marketing to your strategy or campaign, you have to iron out the details. In this week’s Hard Facts episode, Samantha reveals what you need to do before you take on key leaders that will promote your brand message.
Watch the video to learn more!…Continue
In today’s competitive marketplace, women buyers are crucial for auto dealer’s success.
As the #BigDataAuthority we are thrilled to publish the all-inclusive 2017 US Women’s Car Dealer Report that shares trends, behaviors, preferences and experiences women have when Purchasing, Shopping and in the Service Drive.
It’s not enough to just ‘know’ women’s habits when purchasing a vehicle at a dealership. ‘Knowing’ doesn’t make a difference.
Dealers that are…Continue
A recent McKinsey podcast shared that when it comes to loyalty programs, a large part of the population is being ignored: elderly customers.
The podcast featured Jaana Remes,…Continue
Running a car dealership can be one of the most fulfilling jobs in the world. This is something many people here at Dealer Elite know very well. As is always the case, not everything is rosy about this career path and people who are new to the car sales game soon find out that there are quite a few things no one told them about before they opened their dealership.…Continue
Added by Tyler Newport on January 31, 2017 at 5:04am — No Comments
Chevrolet is an automobile organization in India which includes wide spectrum of cars in each and every categories running on the roads. Initiating from hatchbacks to sedans and SUVs, Chevrolet has cater the wide variety to the Indian car enthusiasts to select from. Chevrolet have kept his first step in India in the year 2003 in automobile sector and till date they have served the best to their customers all across the world. Today, the company catalogue has cars like Spark, Enjoy, Sail,…Continue
Added by News Metro Blog on January 29, 2017 at 1:44pm — No Comments
Dealerships have forever tweaked pay plans to satisfy bottom lines and keep employees happy. Many employees in the sales department can make more money from a single sales commission than any technician can make in a day. There are even some salespeople that are so productive that their paychecks can exceed those of…Continue
Added by Mike Gorun on January 24, 2017 at 8:21am — No Comments
PALO ALTO, CA, January 19, 2017 – Rapid Recon, the undisputed leader in Time-to-Market Workflow™ software and reconditioning center transformation, will reveal its powerful reconditioning management tool, Group Reporting, at NADA ’17 in New Orleans next week. …Continue
Added by Jim Leman on January 19, 2017 at 11:23am — No Comments
Below are the top 17 items on women’s New Year’s list when it comes to car dealerships and the service drive for 2017. Here’s an opportunity to add some new options to market and engage to the growing car drivers and buyers and expand your business.
At The Dealership
1. Buying a car in a relaxed, zero pressure environment.
2. Child care made available during the test drive and negotiation process.
3. A 3-day return…
Recalls have reached epidemic levels and stretch the resources of everyone involved – dealers, manufacturers and parts suppliers – as well as the patience of consumers faced with a recall, or who contemplate the purchase of a new or pre-owned vehicle. While it may be tempting to imagine a world where recalls aren’t…Continue
We discussed in our last article the importance of the telephone in today’s competitive business and the need for training with all your salespeople. The phone skills an individual has or does not have directly impact the business’ bottom line simply due to…Continue
Added by Chuck McGraw on January 18, 2017 at 11:30am — No Comments
Driverless cars have captivated everyone's imagination and rightfully so. They are a true paradigm shifter and they have the potential to change the world. The vast majority of people would say for better while there are also those who say it will be for the worse.
There are also realists who see the potentially, but who see quite a few obstacles that will probably take much too long to solve and that might actually cause people to cool off the idea. The author of this article is…Continue
In a past blog, I discussed how AutoNation instituted a policy to not wholesale or retail any vehicles with open recalls until they were repaired. Sadly, as recently reported by Automotive News,…Continue
Added by Chris Miller on December 16, 2016 at 8:12am — No Comments
Virtual Reality has been quite a craze recently with video gaming and other consumer electronics. However, the high cost of entry and expensive units limited its reach. Even Google’s cardboard VR glasses required smartphones that cost upwards of $700. The Oculus Rift Goggles were even more expensive and…Continue
Added by Dave Benson on December 14, 2016 at 10:13pm — No Comments
So you have been in business for a while and you’ve built a name. It’s a name that draws customers in to your service department like bees to honey. The problem is, your…
Added by Jeff Cowan on November 14, 2016 at 1:08pm — No Comments