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All Blog Posts Tagged 'cars' (293)

Google and Apple Race for a Piece of the Auto Market

In the automotive market developments are constantly surfacing that don’t just hint at a world of interconnected and automated driving, they scream it. Two tech giants we don’t normally associate with cars are poised to disrupt the market. Google’s push to get an…

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Added by Daniel Matthews on May 28, 2015 at 11:53am — No Comments

Increase Sales through Conquesting Consumers Motivated by Open Recalls

Following tremendous pressure from the NHTSA, Takata has expanded the recall on its faulty airbags. In fact, it just doubled the number of vehicles that are subject to recall to 34 million – that’s one in seven vehicles on the road today – and the largest recall in automotive history. Since then, consumers have been…

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Added by Chris Miller on May 27, 2015 at 9:14am — No Comments

Using Recalls to Your Advantage

A recent article in Auto Remarketing reports how Penske Automotive Group is using recalls to increase their service business through recall work, but also as an opportunity to sell more vehicles. “I think recall business…

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Added by Chris Miller on May 22, 2015 at 8:07am — No Comments

In Marketing, Consumers Want to Know What is In It For Me

People aren’t watching your commercial or video because they want you to sell them your product. They’re watching because they want you to sell them a solution.

 

In the world of online marketing, oftentimes marketers forget this very basic concept. Think of it as painting pictures when selling. The idea…

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Added by Timmy D. James on May 18, 2015 at 9:43am — 1 Comment

Exotic Collectibles Feeling The “Instagram Effect”

Black Book, the provider of independent valuation data for cars, trucks, collectibles and specialty vehicles, has analyzed auction prices of exotic collectibles, with particular emphasis on the Aston Martin DB5 Coupe, the Ferrari 250 GTL Lusso, and the Mercedes-Benz 300SL Gullwing. From 1977 through 2008, each vehicle appreciated in value roughly 5% annually. Since 2008, these vehicles have appreciated between 20% - 60% annually. A new, younger generation of collector has taken to this genre…

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Added by Black Book on May 13, 2015 at 9:04am — No Comments

Car Values Starting To Slide While Truck Values Remain Stable

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

 

The Black Book editors identified an increasing number of car segments displaying greater week-over-week depreciation from data within the auction lanes. In fact, Near Luxury Cars was the only car segment with a positive…

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Added by Black Book on May 12, 2015 at 2:33pm — No Comments

Putting Showrooming In Perspective

As a husband and father to 5 daughters, the cartoon above is, at times, a pretty accurate description of my life. I’m sure all men in similar situations have found that couch or chair they inevitably get placed in while the females in their lives try on shoes, clothes or whatever they may…

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Added by David Metter on May 12, 2015 at 1:53pm — No Comments

BLACK BOOK DATA SHOW USED VEHICLE DEPRECIATION UNCHANGED IN APRIL

According to Black Book® data, the average price of a used vehicle for model years 2009-2013 was largely unchanged in April, with 0.0% registered depreciation during the month. Domestic cars increased +1.1%; import cars changed -0.8%; domestic trucks increased +1.5%; and import trucks changed -0.2%. Average pre-recession annual depreciation was continually recorded between -15% and -18%, and Black Book expects 2015 depreciation near -14.5%.



Premium Sporty Cars saw the largest…

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Added by Black Book on May 7, 2015 at 5:56pm — No Comments

Truck Market Continues to be Strong

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

 

The Black Book editors are tracking a continued pattern of strength across several truck segments, with particular emphasis on crossovers. For car segments, the Black Book editors are noticing growing weakness among…

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Added by Black Book on May 5, 2015 at 4:39pm — No Comments

Spring Season Strength Appears To Be Over

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

 

The Black Book editors began to see signs of a tiring spring tax season in last week’s report, and this week those signs have become more obvious. This week’s data showed the largest drop off of the spring for…

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Added by Black Book on April 30, 2015 at 3:19pm — No Comments

Who Owns Your Cars? Automakers Say They Do

The Digital Millennium Copyright Act is a law enacted in 1998, enforced and administrated by the U.S. Copyright Office. Every three years, the U.S. Copyright Office is tasked with holding hearings to determine what new technology should, or should not, be exempt from copyright laws. According to…

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Added by Richard Holland on April 30, 2015 at 8:07am — No Comments

Boost Women's Confidence to Boost Your Sales

The Good News? Women account for 50% of car purchases, and influence more than 80% of the deals.

The Downside? One in three women report feeling apprehensive or overwhelmed when they shop and buy a car. Only 38% of women feel confident about the…

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Added by Anne Fleming on April 29, 2015 at 1:45pm — 6 Comments

The Millennial Mistake: Detroit’s Absence From Hollywood

Swapalease.com executives recently analyzed the difference in how Hollywood leverages cars today versus during the 1970s and ‘80s. The difference is obvious.



During the 1970s and ‘80s, Hollywood went to great lengths to showcase iconic cars and trucks in popular TV shows and movies.

  • The A-Team van
  • Magnum P.I.’s Ferrari
  • Smokey and the Bandit’s Trans-Am
  • Herbie The Love Bug



Since the late 1990s,…

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Added by John Sternal on April 29, 2015 at 11:00am — No Comments

Extended Market Strength With Smaller Cars Strength

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

 

In this week’s report, the Black Book editorial team reports on data trends straight from the auction lanes that may be showing signs of a tired tax season. Comments from the lanes and data show that used…

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Added by Black Book on April 22, 2015 at 12:30pm — No Comments

Uber Costs vs. Low Mileage Lease

Assuming you drive just under 10,000 miles per year, does it truly make more sense to Uber everywhere compared with car leasing?



There has been some debate over this recently; Below are some cost comparison breakdowns from national car leasing marketplace, Swapalease.com, that show leasing may be better for your wallet.



This example…

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Added by John Sternal on April 22, 2015 at 9:00am — No Comments

The Recall Crisis: To a Scared Customer, an Apology can go a Long Way

For many consumers, cars are a necessity. They rely on them to get to work so that they can feed their family. They take their children to soccer practice and their spouses out for nights on the town. Throw in an occasional long-distance road trip to visit a relative or take a vacation, and it’s easy to see how much consumers rely on them. Manufacturers integrate safety messages into their branding. The government tests the vehicles. Consumer agencies review them. And consumers use this data…

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Added by Chris Miller on April 20, 2015 at 12:07pm — 2 Comments

Extended Market Strength With Smaller Cars Strength

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

 

In this week’s report, the Black Book editorial team identifies a continuation of strength, particularly for smaller car segments. Compact Cars (+0.52%), Entry-Level Cars (+0.45%) and Entry Mid-Size Cars (+0.15%)…

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Added by Black Book on April 15, 2015 at 12:04pm — No Comments

Swapalease Selects WeGoLook for Lease Transfer Auto Inspections

Swapalease announces WeGoLook as their exclusive auto inspection company for lease transfers. Consumers looking to purchase lease takeovers will utilize WeGoLook to complete auto inspections prior to the transaction.



WeGoLook announces it has signed an agreement with Swapalease.com as their exclusive automotive inspection company for off lease and trade-in vehicles this week. This strategic relationship will provide Swapalease customers the opportunity to purchase auto inspections…

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Added by John Sternal on April 15, 2015 at 10:20am — No Comments

CAR LEASE CREDIT APPROVALS SEE LOWEST NUMBERS SO FAR IN 2015

Volatility Remains for Lease Applicants Due to Increased Attention on Secondary Market

 

CINCINNATI, OHIO (April 14, 2015) – Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals for March tumbled to just 60.0% of lease transfer applicants, with the 2015 average off the average healthy pace at just 63.4%.

 

Lease credit approval volatility has been apparent over the last six months, with every other month surging above or below…

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Added by John Sternal on April 14, 2015 at 9:15am — No Comments

BLACK BOOK ADDS BARRETT TEAGUE AS VICE PRESIDENT OF LENDER SOLUTIONS

Black Book today announced that Barrett Teague has joined the company serving as Vice President of Lender Solutions. A 20-year automotive finance industry veteran, Teague is responsible for overseeing strategic operations to help Black Book’s automotive lender clients leverage vehicle data and collateral analytics for profitable portfolio management and expansion.

 

“We look forward to the leadership Barrett brings to the Black Book Lender Solutions team, especially given his…

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Added by Black Book on April 13, 2015 at 4:52pm — No Comments

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Blog Posts

Thank You Mr. Vic

Posted by Marsh Buice on May 28, 2015 at 2:17pm 0 Comments

Is Your Dealership Losing Google's Trust?

Posted by Robert Monson on May 28, 2015 at 11:16am 0 Comments

Over the last month, there has been a lot of noise about the lack of transparency between some SEM companies and their automotive clients.

Showroom Logic founder Patrick Bennett provides an insightful look at why it's critical for a dealer…

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6 Dealership Email Fails and How to Prevent Them [Free eBook!]

Posted by Rebecca Kon on May 28, 2015 at 10:11am 0 Comments

Follow-up emails are so crucial to a dealership’s marketing and communication strategy, but valuable and helpful content is recently taking a backseat to speed and convenience.

Over the past few months, we’ve reviewed…

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Service Dilemmas: What Would You Do?

Posted by Richard Holland on May 28, 2015 at 9:23am 0 Comments

Every dealership has seen this customer—the one who demands to be…

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