All Blog Posts Tagged 'cars' (320)

What’s Exceptional About Your Dealership? Share THAT with Women Buyers

Last time, we discussed not selling cars like they are “power tools” in your advertising. You know, “the best this, the best that”— it is so cliché and it doesn’t resonate with women. Here are four recommendations to ensure that your sales approach doesn’t fall into the “power tool sales” category, but rather, speaks to women about what’s important to them:…


Added by Anne Fleming on November 18, 2015 at 5:14pm — 2 Comments

Are You Tired of the Same Results in Auto Sales?

How true is that old saying, “If you do what you always did, you will get what you always got?”

Unless you want to stay locked in a world of mediocre success for the rest of your career, you need to change the way that you approach auto sales. If you are only selling 10 to 12 cars…


Added by David Lewis on November 18, 2015 at 9:15am — No Comments

Believe It Or Not, Consumers Want To See Your Ads

Today, most people have the perception that marketing is intrusive, right? Pop ups, banner ads, commercials, e-mail campaigns and junk mail are routinely considered annoying. Well, if this is what you think, you could be wrong. In fact, according to…


Added by Paul Moran on November 13, 2015 at 8:00am — 1 Comment

Is Your Dealership Selling Cars Like They’re Power Tools?

Women buyers have different reasons than men for choosing where they finalize the deal. Understanding the nuances of women’s buying habits can mean the difference of making a sale or losing it.

It's easy to make the assumption that price is the first priority. Price does matter, but it’s weighed along with more emotional priorities like…


Added by Anne Fleming on November 4, 2015 at 2:20pm — No Comments

VW emissions scandal

The German car giant Volkswagen has admitted to cheating emissions tests in the United States; the scandal being dubbed the "diesel dupe".  The Environment Protection Agency (EPA) revealed that some cars being sold in the US defeat devices in diesel engines that could detect when the vehicles were being tested.  These devices changed the performance accordingly to improve the emissions results.  According to Germany's transport minister, Alexander Dobrindt, Volkswagen…


Added by Simon Hopes on October 29, 2015 at 6:58am — No Comments

FREE REPORT for dE members: 6 Keys to Sell More Cars to Millennial Women

You asked for it and here it is. THE white paper that delivers the goods on how to leverage sales to this emerging market. You need to understand the differences between Millennial women and women of other generations, like:

  • Millennial women travel over 25% further to purchase a car…

Added by Anne Fleming on October 14, 2015 at 1:30pm — No Comments

Make the Right Training Decision

Let’s face it. Training on any level can be an intimidating and daunting task. Questions like when to train, how often, and who should be involved come up.  What type of training and who should teach and provide it also adds to the confusion.  Most of the time, I feel that these questions become so overwhelming to both business owners and mangers, that the easiest decision  to be made is the one that is made most, and that decision is to do nothing. To do nothing is to put yourself and your…


Added by Jeff Cowan on October 8, 2015 at 2:49pm — No Comments

Leverage these emotions to sell more cars to millennials

Today’s news is full of articles about the buying power and habits of the “millennials”, which has an estimated population of 78 million. This Women’s Wednesday is part of a multi-part series we are exploring about women buyers within this segment. Of millennial buyers, 53% are female. Understanding the nuances of selling to this new generation of women can put…


Added by Anne Fleming on September 30, 2015 at 12:00pm — 2 Comments

As a New Auto Salesperson, What is the Best Way to Learn About My Brand?

Every new car Dealership has factory brochures and print materials that explain the various models and option packages of the vehicles they sell.  These are not just for the Customer but also for the Salesperson who wants to learn their product in order to be…


Added by David Lewis on September 30, 2015 at 10:00am — 1 Comment

Five Most Popular Types of Limousines

There was a time when luxurious cars were only driven by royal, wealthy people. Not anymore! Today, anyone can taste the luxury and feel super special during an event or party. Limousines are luxurious cars that have high appearance and woo people in various occasions such as wedding, prom nights, corporate parties, birthday celebrations and many more. These aristocratic vehicles are a reliable form of transportation when you and your guests want to reach the…


Added by Betty Rose on September 22, 2015 at 12:26am — No Comments

Three Ways Connected Cars Will Impact the Automotive Industry

connected cars

Despite some recent negative press about security concerns, it’s safe to say that as the kinks are worked out Connected Cars will be the way of the automotive future. Connected Cars began as simply vehicles with in-car Wi-Fi and capabilities similar to a smart phone. Now, they’ve taken on much more in depth characteristics.…


Added by Larisa Bedgood on September 17, 2015 at 1:30pm — 1 Comment

Building Smarter Sales Advisors Will Increase Your Dealer’s Revenue

Today’s cars continue to become smarter as they “learn” and adapt to the behaviors of drivers. Cars “listen and learn” about the driver to provide the optimal driving experience.

How can your sales advisors learn to engage, optimize and convert women shoppers into buyers and provide the optimal sales experience? What changes can your…


Added by Anne Fleming on September 16, 2015 at 12:30pm — No Comments

Stop Racing to the Bottom: Sell Value Instead of Discounts

The other day, a friend of mine was in the market for a new tech toy. As he researched the different available brands, he noticed a huge difference in pricing - from $325 all the way up to $1800 -- but was unable to tell the difference between any of the brand offerings. The features seemed the same. They…


Added by Mike Gorun on September 15, 2015 at 9:43am — No Comments

Breaking News: New Report Helps Sell to Millennial Women Shoppers

We've been studying the car buying habits of Millennial Women and are surprised with the differences they exhibit. This really changes the game.

  • Their expectations are different.
  • Their desires are different.
  • Their values are different.

So if you try to sell them the usual way, it won't work as well. But when you change your selling style to align with these differences, EVERYTHING becomes easier.…


Added by Anne Fleming on September 9, 2015 at 11:39am — No Comments

3 Ways to Ensure Women Shoppers Return to Your Dealership to Buy

Surveys indicate the top reason women do not purchase at a dealership on their first visit is they are still looking. However, only 4 in 10 of those “shoppers” who leave a dealership without buying a car will ever return to the dealership. Given that women shop at 30% more dealerships than men, it is important to create an environment that welcomes a return visit. Here’s how:…


Added by Anne Fleming on September 2, 2015 at 12:43pm — No Comments

Self-Driving Cars, Wave of the Future?

Google has said they are testing their self-driving car prototype this summer on the streets of California. Are we, as humans, ready to give up control of driving ourselves?

            If you were to visit Google’s page endorsing their self-driving prototype you will be greeted with some staggering…


Added by Paul Potratz on August 21, 2015 at 4:54pm — No Comments

Why Do Women Visit More Dealerships Than Men?

Women visit 30% more dealerships than men when buying a car. Several factors contribute to this variance. According to KBB, women are twice as likely as men to be undecided about which car they want. Add to this the fact that women are less confident (38%) about car buying than men (58%), and take longer to make a decision; 75 days for women vs. 63 days for men.…


Added by Anne Fleming on August 20, 2015 at 12:55pm — 1 Comment

FCA Must Buy Back 500,000 Trucks: Opportunity Awaits

In the largest buy back action in U.S. history, the National Highway Traffic Safety Administration (NHTSA) and Fiat-Chrysler America (FCA) have agreed that, in addition to paying a $105 million fine, FCA will offer to buy back 500,000 RAM pickup trucks from consumers. The value FCA has to pay consumers for…


Added by Chris Miller on August 7, 2015 at 9:03am — No Comments

5 Ways to Deliver an Outstanding Service Drive Experience to Women

Women are responsible for two-thirds of the vehicles brought in for repair. Dealerships who understand this and seek to deliver the ultimate customer experience will reap the rewards at their service drive.

Offering top-notch car services in this department is critical for retaining women clients, as well as for up-selling a new or leased…


Added by Anne Fleming on August 5, 2015 at 6:25pm — No Comments

Poor Service Review? How it¹s Handled is Key to Your Success

So, you’ve received a poor review from a woman customer. Now what? First, remember poor reviews will happen. Someone will be unhappy with your dealership at some time. The same happens to Starbucks, Apple and Nordstrom. As long as the poor reviews are infrequent, they really are good news. Why?

  1. Customers expect to see a variety of ratings when reading reviews. If all are “exceptional”, customers will think they aren’t seeing the whole picture.

  2. You…

Added by Anne Fleming on July 22, 2015 at 3:15pm — No Comments

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Here's Some Important Things You Missed

Posted by Paul Potratz on November 24, 2015 at 2:10pm 0 Comments

With All the New Things Everyday, It's Easy to Get Overwhelmed!
With all the new flashy technologies being…

Want to Know Why Consumers Don’t Trust Us?

Posted by Mike Gorun on November 24, 2015 at 8:57am 0 Comments

The reason that consumers don’t trust us is simple… the…


A Guide to Toyota Warranties Transfer

Posted by Simon Hopes on November 24, 2015 at 6:36am 0 Comments

All Toyota vehicles come with a transferable warranty but there are limitations on these warranties and you should know them before you buy or sell the vehicle. Whether you can transfer the warranty on your Toyota vehicle or not to its next owner…


Simple habits that can keep you healthy

Posted by Megan Bridges on November 24, 2015 at 2:19am 0 Comments

Staying Healthy might be one of the biggest challenges we face today because even food can be dangerous for us. There are so many chemicals added to our foods that we miss out on some of the most essential nutrients and feel weak and uneasy later…


Is Your Online Service Scheduling Application Chasing Your Customers Elsewhere?

Posted by Steve Stauning on November 23, 2015 at 12:41pm 3 Comments

Let me start this post by stating unequivocally that I am big fan of online service scheduling applications for car dealers. When set up correctly, these little tools can save you and your customers the headaches and hassles of numerous service…


TrueCar names Chip Perry chief executive officer

Posted by DealerELITE on November 23, 2015 at 11:01am 0 Comments

TrueCar names Chip Perry chief executive officer

Digital automotive services pioneer begins role next…



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