All Blog Posts Tagged 'cars' (410)

Why used cars are best for you

The used cars are now becoming a popular option today in the world to people who want to enjoy the luxury or requirement at their budget cost. You can find a wide range of cars and new vehicles in the market while some people who intend to buy a new car can be called as the route to take. However, for the ones, though, buying a used car is nothing but a less expensive option for them and it offers a broad range benefits just like any new vehicle can provide at least for the purpose they…

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Added by Simon Hopes on February 12, 2018 at 11:25am — No Comments

3 Ways to Welcome Women to Your Website in 2018

Women report that a dealership’s website is the #1 digital resource they use when shopping for a car. Yet, 76% of women rate their dealer’s site at 3 stars out of 5. They’re looking for car dealer’s digital assets to deliver much more.

Currently, dealers’ websites are almost exclusively product focused. So what can you do to build trust, be welcoming, and make a better impression on your #1 market segment and increase conversions?…

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Added by Anne Fleming on February 7, 2018 at 1:13pm — No Comments

Behavior Economics in 2018 | Increase Sales to Women by $2 Million

As we gear up for 2018, we’re providing you with a powerful white paper. While everyone knows the power of women buyers, are you aware of how women are impacting your business?

  • What percentage of your business is generated by women?
  • What percentage of your leads are generated by women?
  • What percentage of your service drive business is generated by women?

Clearly, you can’t grow what you don’t know!

The average new…

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Added by Anne Fleming on December 6, 2017 at 3:07pm — No Comments

Five Interesting Facts about Hybrid Electric Cars

In the beginning of 2000, eco-friendly and hybrid cars have introduced and this article is going to present five reasons why you should switch to a hybrid car:





As compared to gasoline cars the depreciation cost of hybrids cars is…

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Added by Oliva Shouse on November 30, 2017 at 6:44am — No Comments

What’s on Your Dealership Website?

What do you know about your dealership’s website?  The majority of car dealerships have websites that represent their businesses. 

Some websites can be elaborate:  customers can get approved for loans, get trade-in values on a vehicle they’re trading in, browse through new and used cars, and everything in between.  Other sites may be just simple advertisement sites. 

Whatever type of dealership website your place of business has, it is crucial that you know what is on…

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Added by Derek White on November 13, 2017 at 1:40am — No Comments

Be a Destination Dealer by 2020

Want to differentiate your store from others and grow your top and bottom line numbers? Women are now buying 45% of all cars at new car dealerships, which translates into an average of 620 new and used vehicles combined annually.

What processes can be implemented for ups, guests, and women shoppers to optimize their experience at your dealership, especially the ones who walk in and say they’re just looking? Do your front-line people think these guests aren’t serious and ignore them or…

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Added by Anne Fleming on November 8, 2017 at 6:22pm — No Comments

FCR: How All Trade-In Tools Should Be Measured

Automotive dealerships use many different methods to obtain quality leads for their sales associates. Standard methods include referrals, organic traffic on the internet, and paid advertising, among others. One of the most overlooked and under-estimated means of getting better quality leads on a regular basis is through the FCR from your website’s trade-in tool.

Form Conversion Rate (FCR) is the percentage of site visitors that have completed and submitted a form on your…

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Added by Derek White on October 24, 2017 at 8:58am — No Comments

Is Selling A Car More Important Than Preserving A Life?

The Future of Used Car Recalls …

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Added by Chris Miller on October 20, 2017 at 9:47am — No Comments

How Can You Increase Your Sales to Women?

One Size Fits All No Longer Applies

According to the NADA, new vehicle revenue in 2016 was $995 billion, and sales to women accounted for $445 billion of that revenue at new car dealerships. With women buying 4.5 of every 10 cars, how can you increase your sales to…

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Added by Anne Fleming on October 18, 2017 at 5:01pm — No Comments

How Can You Increase Your Sales to Women?

One Size Fits All No Longer Applies

According to the NADA, new vehicle revenue in 2016 was $995 billion, and sales to women accounted for $445 billion of that revenue at new car dealerships. With women buying 4.5 of every 10 cars, how can you increase your sales to…

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Added by Anne Fleming on October 18, 2017 at 5:00pm — No Comments

Millennial Women and Your Market Share

Reshaping The Industry’s Economy

The millennial. Individuals born between 1980 and 2000 comprise ‘one of the largest generations in history’. In a recent article “Millennials Coming of Age”, by Goldman Sachs, millennials are not only poised to reshape the economy, but are about to move into prime spending years. Millennials overtook Baby Boomers, ages 51 to 69, as the largest generation according to the U.S. Census Bureau.

Women of all age groups are…

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Added by Anne Fleming on October 4, 2017 at 1:43pm — No Comments

The Science of Shopping vs Buying | What it Means to You

‘Buying a car’ versus ‘shopping without buying’ emits a varied set of emotions for women car buyers.

A new Women-Drivers.com study reveals that when there is money in the game, emotions dial up with the heightened sense of commitment. The data reported by women in the…

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Added by Anne Fleming on September 13, 2017 at 11:41am — No Comments

How to Shoot Professional Quality Videos with a Smartphone

When dealerships first start their video marketing programs, one of the most common questions I am asked…

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Added by Timmy D. James on June 22, 2017 at 9:18am — No Comments

Do You Know How Many Dealers Women Buyers Are Visiting?

Industry experts tell us that car buyers go to 1.6 dealerships to buy a vehicle.

From the Women-Drivers.com 2017 US Women’s Car Dealership Report, we find that number to be true for half of women car buyers. The other half report a very different answer altogether. An amazing forty-six percent of women car buyers are going to twice the industry average, or 3.2 dealer visits.

Which begs a few…

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Added by Anne Fleming on June 21, 2017 at 1:12pm — No Comments

Top Service Drive Brands Rated by Women for 2017

Sixty-two percent of women report that they return to the dealerships where they first purchased their vehicles to then have them serviced. This highlights the potential to grow value among this critical market segment.

Changing family dynamics have put women squarely in the driver’s seat with an estimated one-half of all cars sold being purchased by women who are then directly responsible for decisions involving vehicle maintenance and service appointment scheduling.

This…

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Added by Anne Fleming on June 7, 2017 at 1:26pm — No Comments

Understanding the needs of female buyers – The 2017 U.S. Women’s Car Dealer Report

Discover 5 things the 2017 U.S. Women's Car Dealer Report will help you understand your female clientele better in this interview on CBT News with Joe Grubb.…

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Added by Anne Fleming on May 5, 2017 at 3:31pm — No Comments

Women’s 2017 Top Rated Car Brands when Purchasing

According to Autodata,17.6 million new vehicles were sold last year, setting a record for cars and trucks. One distinct group of consumers contributed an estimate 8.0 million units to that total: women buyers.

Dealers seeking to sell more to this critical market segment can start taking new actions and, in the process, collect data to improve the purchasing, service drive and shopping experiences for this powerful buyer.

By the Numbers

From our…

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Added by Anne Fleming on May 3, 2017 at 1:07pm — 1 Comment

Why the Least Interesting Thing for Consumers Will Be to Drive a Car

At the recent Adobe Summit, executive vice president and general manager, Brad Rencher, advised businesses that if they wish to survive in the future, they have to become “experience…

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Added by Mike Gorun on April 25, 2017 at 9:50am — No Comments

Why I absolutely love unsubscribes my from email list and you should too!

I absolutely love unsubscribes my from email list!

They are amazing, and I high five my team whenever I get some!

Why?

Because it means I’m getting noticed!

Let’s think about it… You only unsubscribe from…

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Added by Dave Benson on April 18, 2017 at 11:36pm — No Comments

How YouTube TV Can Skyrocket Your Dealership

Chalk this up as a win! YouTube TV has finally been released. It's something you may have heard about for a while, and now you can see it in action in California, New York, and Philly. But why is it so important for your dealership? Your YouTube ads will play on TV! 

Interesting, right?

Watch this episode of Hard Facts for more info.…

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Added by Paul Potratz on April 7, 2017 at 5:23pm — No Comments

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Blog Posts

#65: 7 "Be's" for Game Changer Relationships

Posted by Dave Anderson on February 20, 2018 at 2:43pm 0 Comments

Game changers aren't just in it for themselves. They bring others along with them on the journey to becoming unstoppable, and impact them in a positive way. But first they have to "be" 7 things. Find out what they are in the newest episode of The…

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Episode 16- Success in Sales and Life Podcast: Don't Take Your Eye off the Ball!

Posted by Jeff Cowan on February 20, 2018 at 12:00pm 0 Comments

Why do so many salespeople lose the deal in the final steps? They take their eye off the ball! This week, Jeff discusses the impact of counting a sale or a deal before it's signed and collected. He also gives a sneak peak of his upcoming book…

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Olympics & Toyota Advertising Effectiveness

Posted by John Sternal on February 20, 2018 at 11:39am 0 Comments

Toyota debuted its "Start Your Impossible" Olympics-themed ad campaign and launched in time for last week's Opening Ceremonies.…

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Mainstream Car Segments Holding Prices

Posted by Black Book on February 20, 2018 at 11:29am 0 Comments

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from…

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