In my last few blogs, I’ve discussed how to handle recall customers and why dealers should embrace them rather than be afraid of them. We’ve also reviewed new and used car recalls, along with the applicable laws and consequences for any failure to comply. The one area I haven’t yet discussed is recalls in your service…Continue
Added by Chris Miller on June 24, 2016 at 10:35am — No Comments
Are You Aware of the Untapped Market?
Bloomberg wrote an article last week about single women and SUVs. Over the past 5 years, small SUV sales to women increased 34%, compared to a 22% rise for men, according to MaritzCX. In this same time frame, premium small SUVs saw 177% growth in sales to women.
And among female car buyers, 40% aren’t married.
“There are single, professional females out there that need vehicles, and you…Continue
Added by Anne Fleming on June 8, 2016 at 9:00am — No Comments
When you need to move house to a city far away, say, one that is three states over or on the other coast, the costs can be considerable. It can be tempting to try to save what you can by at least taking your cars there yourself, rather than pay a professional service. All you need is to rent a dolly, hitch it to your truck or other car, load your car on it, and hit the road.
Except that it wouldn't be as easy. As with DIY house moves, moving your car on your own is fraught…Continue
Added by Simon Hopes on June 1, 2016 at 6:15am — No Comments
Take new actions to implement these steps and be the Destination Dealership for Women. Really. Here are 8 ideas that will drive business and your bottom-line:Continue
Added by Anne Fleming on May 18, 2016 at 4:00pm — No Comments
Download this white paper and get the insights and real-case scenarios about how your dealership can begin tapping into the magnificent sales to women. Now.
Do you know how many women ups visit your store each week? Each…Continue
Added by Anne Fleming on May 4, 2016 at 3:52pm — No Comments
As the recession loosens its tight grip on our economy and businesses, vehicle sales have begun to steadily climb nationwide. As a result, a very important decision is looming for auto dealers. Many of the customers that are…Continue
Added by Jeff Cowan on April 25, 2016 at 1:40pm — No Comments
Today's Women's Wednesday is a rich historical look back reflecting on 50 years of women and automobiles. Its is a great way to view the huge industry and cultural shifts that have taken place in five decades. Fom A to Z. Here are just a few of the trends and events that changed the marketplace and…Continue
Added by Anne Fleming on April 20, 2016 at 4:30pm — No Comments
In countries where the weather allows it, nothing is more refreshing than traveling in a convertible. Whether it is a sports BMW M4, a luxury Rolls Royce Phantom, or a performance car like the Chevrolet Corvette, you can experience the open road to the fullest only in a convertible car.…Continue
Added by Simon Hopes on April 15, 2016 at 6:35am — No Comments
In its first analysis of the top 10 selling car brands of 2015, Women-Drivers.com provides insights into women car buyers’ preferences and experiences. The report includes the top selling brands by units sold including Ford, Chevrolet, Toyota, Honda, Nissan, Jeep, Hyundai, Kia, Subaru, and GMC (in descending order, with sales volume sourced and provided by GoodCarBadCar.net).
The report includes intel about what women have experienced while shopping, buying and servicing their…Continue
Added by Anne Fleming on April 6, 2016 at 1:44pm — No Comments
In September 2015, AutoNation CEO Mike Jackson announced that AutoNation would discontinue selling any vehicles – new or used – with open recalls. This new policy includes not just those vehicles intended for retail, but also vehicles headed to wholesale buyers. The decision, while admittedly costly, is one that…Continue
Added by Chris Miller on March 18, 2016 at 7:59am — No Comments
How well do you adapt to new techniques for improving sales? Are you up-to-date on the latest buying trends of the ever-growing women buyers’ market segment? Are you confident your departments meet the needs of women, who now buy half of all cars and influence 80% of the purchases?
Adapting to change to Surge ahead of the Competition
Today’s information-driven world allows dealerships to collect and analyze customer intel to help fine-tune sales and service…
Added by Anne Fleming on March 16, 2016 at 12:40pm — No Comments
We plan every last detail of those events we plan our whole lives around. Say, you host or put together your own wedding, party, birthday, baby shower, bachelorette or just about anything. Well, you make sure to look after every last detail from the wardrobe to food to the party theme or something as minute as party favors. We want everything to be perfect for those days we are pretty sure everyone will remember for the rest of our lives.
Well, if you’re looking to ensure that…Continue
Added by Daina Martin on March 7, 2016 at 1:29am — No Comments
This week we are having a look at relationships with women customers. Traditionally, after women buy their car, they come into your store for mandatory service visits or for a recall. It's a bit like a Yo-Yo effect. What do more meaningful and ongoing interactions with women look like? A dealership might offer free car washes or birthday oil changes? What about a “happy anniversary this-is-the-day-you-bought-your-car-here-and-we-appreciate-you” tire rotation? These are opportunities to build…Continue
Added by Anne Fleming on February 24, 2016 at 12:39pm — No Comments
Your car is a priced possession and for passionate drivers it is their best travel partner. Just like decorating your home, cars also can be accessorised. The original people car stickers are a great way to decorate and make your car look unique. Latest trends in stickers include creative designs that match the personality of the car owners. There are so many options that one cannot resist picking them.…Continue
Added by Simon Hopes on February 16, 2016 at 6:38am — No Comments
An experienced car salesperson knows the value that a good used car can bring to their paycheck.
With car owners spending more time on the road and keeping their cars longer, used vehicles that are traded in today normally have more miles on the odometer than they used…Continue
This week, hot-off-the press, we’ve got the 2016 U.S. Women’s Car Dealership Report, showing how progressive car dealerships make a difference in the experiences of women and families. This national report shows what is important to women when shopping, buying and servicing their vehicles.
The information in this report is drawn from over 4,000 women’s reviews and opt-in surveys. Using the reviews, Women-Drivers.com generates a Women Satisfaction Index® (WSI Score),…Continue
Added by Anne Fleming on February 10, 2016 at 1:30pm — No Comments
Irrespective of whether you think of buying an old car or a new one, buying cars is always a very serious business. Not only is it expensive, you should be able to justify spending your hard earned money on it. Hence before making the final choice, it is very important to do an extensive research on the same.
While going in for a new car is always a very attractive prospect, it may not be a feasible one. Whereas there are certain practically advantageous reason for buying used cars…Continue
Added by Simon Hopes on February 8, 2016 at 8:38am — No Comments
Today’s cars come with very sophisticated technology, including live navigation with traffic and obstacle reports, collision avoidance systems, cell phone integration and wireless connectivity. Automakers are now investigating how they can leverage this technology to communicate any vehicle issues to vehicle owners.…Continue
Added by Chris Miller on February 5, 2016 at 7:59am — No Comments
Top 3 Dealerships are Acknowledged for their High Review Scores from Women
Who made the cut for the Top Dealers in 2015? Women have spoken and the reviews have been tallied.
DAY AUTOMOTIVE GROUP is awarded the 2015 Certified Women-Drivers.com Auto Group Dealer of the Year.
MIDGETTE AUTO SUPERCENTER is awarded the 2015 Certified…Continue
Added by Anne Fleming on February 1, 2016 at 4:51pm — No Comments
What Are The Elements?
What are the various elements in creating great chemistry with women visiting your dealership? The good news? Half of all women buyers shop at only one (1) dealership. The bad news? 6 in 10 women report that once they leave a dealership and didn’t buy, they never return there. YOU HAVE A SMALL WINDOW TO MAKE…