National research shows that women use car dealer reviews 50% more than men. Additionally, women are…Continue
Added by Anne Fleming on June 6, 2018 at 12:37pm — No Comments
Texting Strategy for Women BuyersContinue
A lot of professions are practiced in a country. When you wish to choose one you need to know the most you can about the profession you are interested in so that you can excel in it and things turn in your favor. In the United States one of the professions practiced widely is salesmanship. Now one of the salesmanship you can practice is related to the cars. This article can be your go-to for knowing about what you need to become a good car salesman let alone a car salesman.
Now in any…Continue
Added by Asad Shoaib on May 10, 2018 at 2:47am — No Comments
Unconscious behaviors of your front- and back-end teams can be difficult to recognize, but they can make the difference between a successful transaction and one that fails. Taking the intentional steps to recognize unconscious bias when it comes to women has a direct, positive impact on your store’s bottom line.caption text here. Use the block's Settings tab to change the caption position and set other styles.
Consider These Numbers:
Added by Anne Fleming on May 2, 2018 at 12:14pm — No Comments
Men and women communicate in different ways and have different expectations when buying a car. Therefore, it’s critical to incorporate different contact strategies into your communication methods with your women customers.
1. Know the difference between talking and communicating. There’s a big difference between talking to and communicating with women. Communication builds trust, and trust matters to women. In fact, trust ranks as the #1 reason women choose their…Continue
Pre- and post-purchase analytics are the key to cracking the code for selling to your #1 buyer: women. Women are buying 45% of all vehicles today, which translates to 819 total vehicles per year at an average new car dealership. Yet most business leaders still don’t celebrate this market, nor do they…Continue
Added by Anne Fleming on April 4, 2018 at 9:58pm — No Comments
Each year more 5000 cars are getting recycled or disposed in Brisbane, Australia according to Swift cash for cars Brisbane., As vehicles gets old the mileage rises as well as the cost of keeping it on the road some experts suggest when looking to get rid of an unwanted car it is best to call a cash for car companies to take it away and perhaps pay cash for it. Some unwanted car owners are not aware of such companies and dump their vehicle rather then selling it. Dumping…Continue
Added by ilias hassani on March 22, 2018 at 8:10pm — No Comments
Your Trust Dashboard Part 2
In our most recent blog, we reported that trust is the #1 factor for women in determining where they buy and service their cars. Yes, there’s a direct parallel between increasing trust to increase sales. But trust can be a nebulous…Continue
Women buyers now account for 45% of all new car sales. Yet one out of three women feel apprehensive or overwhelmed when they visit a showroom. Less than 40% feel confident. And a full 75% of women say they feel misunderstood by car marketers.
Car buying is a challenging process for many – and we know that women as a whole have different habits than men do. We also know that women are 50% more likely to use car dealer reviews and prefer to read reviews written by other…Continue
Your Trust Dashboard Part 1
Do you know the #1 reason women choose a particular dealership to buy a car over another? It’s TRUST. Surprised? Many dealers think the lowest price is the top reason. Research shows women seek a trusted advisor first to help them navigate the myriad of choices when selecting a vehicle. This means your dealership’s perceived level of trust by guests and buyers has a direct impact…Continue
Added by Anne Fleming on March 7, 2018 at 12:43pm — No Comments
It’s critical to create ways to tailor your consumer brand experience to the female buyer. She is your number one referral source and the key decision maker of 85% of all purchases at your dealership.
We recently had the distinct privilege of interviewing Katie Mares, who inspires audiences around the world to think differently about their customer experience and service.
Katie shares, “Dealers that are not curating an experience for the female buyer are losing her lifetime…Continue
Added by Anne Fleming on February 21, 2018 at 12:08pm — No Comments
The used cars are now becoming a popular option today in the world to people who want to enjoy the luxury or requirement at their budget cost. You can find a wide range of cars and new vehicles in the market while some people who intend to buy a new car can be called as the route to take. However, for the ones, though, buying a used car is nothing but a less expensive option for them and it offers a broad range benefits just like any new vehicle can provide at least for the purpose they…Continue
Added by Simon Hopes on February 12, 2018 at 11:25am — No Comments
Women report that a dealership’s website is the #1 digital resource they use when shopping for a car. Yet, 76% of women rate their dealer’s site at 3 stars out of 5. They’re looking for car dealer’s digital assets to deliver much more.
Currently, dealers’ websites are almost exclusively product focused. So what can you do to build trust, be welcoming, and make a better impression on your #1 market segment and increase conversions?…Continue
Added by Anne Fleming on February 7, 2018 at 1:13pm — No Comments
As we gear up for 2018, we’re providing you with a powerful white paper. While everyone knows the power of women buyers, are you aware of how women are impacting your business?
Clearly, you can’t grow what you don’t know!
The average new…Continue
Added by Anne Fleming on December 6, 2017 at 3:07pm — No Comments
In the beginning of 2000, eco-friendly and hybrid cars have introduced and this article is going to present five reasons why you should switch to a hybrid car:
As compared to gasoline cars the depreciation cost of hybrids cars is…Continue
Added by Oliva Shouse on November 30, 2017 at 6:44am — No Comments
What do you know about your dealership’s website? The majority of car dealerships have websites that represent their businesses.
Some websites can be elaborate: customers can get approved for loans, get trade-in values on a vehicle they’re trading in, browse through new and used cars, and everything in between. Other sites may be just simple advertisement sites.
Whatever type of dealership website your place of business has, it is crucial that you know what is on…Continue
Added by Derek White on November 13, 2017 at 1:40am — No Comments
Want to differentiate your store from others and grow your top and bottom line numbers? Women are now buying 45% of all cars at new car dealerships, which translates into an average of 620 new and used vehicles combined annually.
What processes can be implemented for ups, guests, and women shoppers to optimize their experience at your dealership, especially the ones who walk in and say they’re just looking? Do your front-line people think these guests aren’t serious and ignore them or…Continue
Added by Anne Fleming on November 8, 2017 at 6:22pm — No Comments
Automotive dealerships use many different methods to obtain quality leads for their sales associates. Standard methods include referrals, organic traffic on the internet, and paid advertising, among others. One of the most overlooked and under-estimated means of getting better quality leads on a regular basis is through the FCR from your website’s trade-in tool.
Form Conversion Rate (FCR) is the percentage of site visitors that have completed and submitted a form on your…Continue
Added by Derek White on October 24, 2017 at 8:58am — No Comments
The Future of Used Car Recalls …
Added by Chris Miller on October 20, 2017 at 9:47am — No Comments
One Size Fits All No Longer Applies
According to the NADA, new vehicle revenue in 2016 was $995 billion, and sales to women accounted for $445 billion of that revenue at new car dealerships. With women buying 4.5 of every 10 cars, how can you increase your sales to…
Added by Anne Fleming on October 18, 2017 at 5:01pm — No Comments