In the October 2013 edition of Dealer magazine, I examined a phenomenon that occurred last Christmas. Partnering with luxury shopping site Gilt.com, Starbucks offered an ultra-exclusive steel metal loyalty card for sale on their site for $450. The loyalty cards came pre-loaded with $400 in Starbucks credit…

As the holidays quickly approach, many companies are giving back to their customers. Through toy drives, volunteering at local charities or fund-raising, businesses across the nation are pooling their resources to help the needy. Some businesses, however, have chosen to direct their resources to the people that help them remain successful: their customers. And it’s paying…

With the holiday season almost upon us, it might be a bit too late to jump on the Christmas sweepstakes bandwagon but it’s certainly a good moment to rethink your marketing strategy and to plan for the next year.

Usually the goal of a competition is to either build a newsletter list or increase following on Facebook or Twitter. Staging competitions with a view of gaining leads for your dealership is not the best mindset to have. Yes, some of the followers/subscribers may convert…

Yes I said it…. But let me also say this...

I am Proud to be American... Proud of my Family... Proud to be in the "Car Biz"

Proud to be amongst my piers... The brightest... The most Positive... The most Supportive...

It is an honor and indeed priviledge to share and grow with the best... Some who have even been a big influence in my ongoing,…

Health of a company culture is important internally, but also in how others, particularly consumers, view your brand. Healthy companies have values and follow these values in their everyday practices. Involvement in charity organizations can be a great way to facilitate healthy company values and promote teamwork, and also allows for a successful company to give back.

The holidays are an ideal time for giving, a time when decorating the office and…