Win a Free 2021 Hyundai Venue: Cars.com Sets Up One Lucky Shopper for the Ride of Their Life

CHICAGO, Feb. 18, 2021 —  Leading automotive digital marketplace and solutions provider Cars.com (NYSE: CARS) names the 2021 Hyundai Venue its inaugural Best Value of 2021…

Anyone not responsible for vehicle inventory management may think it an easy concept but it is a stressful and labor-intensive endeavor normally bestowed upon one person: The Used Car Manager. This individual has an encyclopedias worth of knowledge in their heads about profit/loss margins of every vehicle on the lot - a figure that can change at the…

Click-to-call campaigns are everywhere. Your dealership is likely running several now. As such, you’re familiar with Google reports that show your click-to-call rate and cost-per-click. You likely base some of your future ad spend on these metrics. But what if I told you this is flawed data that doesn’t accurately reflect what makes your phones…

In the beginning of 2000, eco-friendly and hybrid cars have introduced and this article is going to present five reasons why you should switch to a hybrid car:

As compared to gasoline cars the depreciation cost of hybrids cars is…

By Dennis McGinn from AutoSuccess

​Lots of folks suit up to look the part. Unless the general manager of your dealership looks the part and plays that role hard, though, with passion and an enduring commitment to excellence, your dealership will not be great.

GMs fill big shoes. They cover a lot of acreage in their…

One cost-cutting strategy that should be considered by every dealership is to reduce or eliminate overlap in vendor services. Utilizing multiple marketing vendors, all with overlapping services and all communicating with your customers, is not a good strategy.

This type of overlap can cost thousands of dollars each month. And, perhaps more importantly, it…

An SEO, one of the most common questions from potential clients goes something like this: “If we target keywords X, Y and Z, what kind of return can we expect on our investment? We need to know the potential ROI before we invest.”

Did you catch that? The keys to that question are the…

Here is a great video that shows how much advertisers are paying to get their message in front of people. You’ll agree that SEO provides far better ROI than the typical alternative.

Comparison of Advertising Costs