What is our next step when you send an email requesting action from a prospect and it goes without a response? Prospects who are early in the process often require additional…
The importance of ensuring a customer has all the information and resources they need when making a big decision is crucial to turning a stand-offish prospect into a smiling cornstomer (We are in Iowa, of course we use corn references. Keep reading to learn the meaning of cornstomer). Patience, tact and logic seeds are key.
Occasionally, OK, OFTEN we hear from our prospects about sad news that is keeping them from moving forward…
ContinueAdded by Jason Mickelson on December 4, 2013 at 9:07pm — No Comments
What is our next step when you send an email requesting action from a prospect and it goes without a response? Prospects who are early in the process often require additional…
Added by Jason Mickelson on November 29, 2013 at 5:48pm — No Comments
At Auto iLead, the most important task we perform each day is helping people. To help people we must first understand them, their needs, and how to truly HELP. Our commitment to help drives us to enhance the relationship a customer has with a dealership prior to arranging their appointment to inspect or test drive a vehicle. Keep in mind that our leads originate as an email to our dealer clients. Email is often our only means of communication which means we have to be the best! In…
ContinueAdded by Jason Mickelson on November 27, 2013 at 8:44pm — 5 Comments
Neil Rackham, author of Spin Selling, blows traditional thinking about features and benefits out of the room when he introduces us to the term “advantages.” Everyone has heard of the first two, but I love what happens to the sales process when the term advantage is infused into the equation. As with all points in Spin Selling, Neil clearly defines the word advantage and provides research to define its effectiveness in the sales process.
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ContinueAdded by Jason Mickelson on March 27, 2013 at 7:21pm — No Comments
Green Solar Charging Station at Karl Chevrolet
Here is a recent blog post about the new structure at Karl Chevrolet. Karl Chevrolet is always looking for new ways to be on the leading edge of innovation. The addition of the Solar Charging Station is very interesting. Usually,…
Added by Jason Mickelson on July 11, 2012 at 11:33am — No Comments
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