Led by PureCars' CEO Jeremy Anspach (far right), the PureCars team hoists the 2013 Most Innovative product of 2013 @ Driving Sales Executive Summit.  The award winning product, SmartAdvertising, is a complete digital marketing solution that is fueled by a proprietary relevancy search engine developed by PureCars. SmartAdvertising is in "pilot" program, and expected to launch nationwide @ NADA, January 2014. For more information, please contact PureCars' Director of Business Development,…

You know for last few months I have been hearing a lot about leadership in our industry, about education and how there needs to be more of both, I ABSOLUTELY AGREE!

I met up with Bill Playford at SWSXi (South By Southwest Interactive) for those not familiar with the acronym. We talked about this very thing. I found myself getting very excited…

I am sitting here this morning doing some final research and putting some finishing touches on the outline for my upcoming webinar on “Why pay for Reputation Management when you can get it Free” and it occurs to me I did the very thing I am railing against in the seminar… pigeonholed “Reputation Management” as monitoring the web for bad things people say about your dealership in the title and description on the sign up page for the…

Hi DE members!

I wanted to let everyone know about an upcoming Digital Dealer webinar on March 17, 2011 at 12pm EST/9am PST with Larry Bruce. 

10 free tools that will help you manage and monitor your online reputation

You know you need to do it. But managing your reputation online has always seemed…

This NADA was riddled with the Microsite buzz or at least where I was. I heard more than a few sessions on this topic and it amazes me sometimes that these “Experts” who talk about microsites and conversion still think that if you just throw a Microsite out there it will instantly get traffic or if you build a lot of them somehow visitors will just trip into them.

Just quit it…Please!

Don't ruin a good thing before it ever gets started with these crazy…

Who are we putting in charge of our business?

As I watched this video of Groupon’s CEO Andrew Mason apologizing for a business in Japan that couldn’t handle the orders that Groupon generated for them over New Years I couldn’t stop thinking; Video Click Here

“Here is a vendor that set a marketing strategy in place for a business using price positioning…

Read an article yesterday in Automotive News about Microsites and Acton Toyota "1 Web site? Why stop there?" . I was absolutely thrilled to see that Post-Click-Marketing is finally getting some long overdue credit in the space and from Automotive News to boot.

However Acton hasn’t even scratched the surface with Microsites and Post-Click-Marketing and…

“The only thing you’ll will need is crowd control”

That was the tag line I used when I first started “Outside The Box Marketing” in 1997, that business was a direct mail marketing company for event sales, you know these sales we’ve all done them:…