Online Car-Shopping Marketplace Launches Fresh, New Look and Features to 26 Million Monthly Visitors and Nearly 20,000 Local Dealers
CHICAGO, June 28, 2021 — Cars.comTM (NYSE: CARS), a…
Added by Allison Phelps on June 29, 2021 at 5:45pm — No Comments
Technology companies often focus on their products and leave service levels far behind. They rely on shiny objects and whiz-bang features to sell products. Companies that lead with technology often forget that the result of a customer interaction isn’t the technology – it’s how the customer feels using the technology. At fusionZONE, we strive to be…
ContinueAdded by Ed Barton on January 6, 2020 at 9:12am — No Comments
Host Dane Saville gets Macho to break down some of the most important questions for paid search in automotive retail. From confusion over bounce rates to conversions to quick tips, dealers will be able to ask the right questions to get the right answers.
Don't forget to…
ContinueAdded by Dane Saville on November 26, 2019 at 2:51pm — No Comments
Host Dane Saville harnesses the energy of Ric Flair to power through a discussion about website conversions, including tips and benchmarks that your dealership, no matter the size, can use.
—— Topics Covered ——
Things You’ve Done to Establish Your Dealer’s…
ContinueAdded by Dane Saville on November 22, 2019 at 12:30pm — No Comments
Host Dane Saville harnesses the energy of Ric Flair to power through a discussion about website conversions, including tips and benchmarks that your dealership, no matter the size, can use.
—— Topics Covered ——
Things You’ve Done to Establish Your Dealer’s…
ContinueAdded by Dane Saville on November 22, 2019 at 12:30pm — No Comments
In my last blog, I shared a few design tips I have seen drive website conversion rates as high as 10%. In this blog, I would like to move onto the next step and share advice about how to recognize and measure if your website changes are, in fact, effective.
Many dealerships…
ContinueAdded by Tim Duke on November 6, 2019 at 9:49am — No Comments
Consumers have grown tired of the countless vanilla marketing messages many companies keep sending (and yes, that includes OEMs and dealers.) However, the marketing tactic that is enjoying success is relevant marketing directly aimed at a specific individual. Relevance is the key to winning today’s consumers. But, it’s not only about relevance, it also…
ContinueAdded by Timmy D. James on October 25, 2019 at 10:18am — No Comments
As ADA lawsuits become commonplace in the industry, FZA Digital releases a solution for auto dealers to combat this frustrating issue.
Lakeland, FL, October 22, 2019 – With the recent news that the supreme court is allowing cases to move forward against retailers if their websites are not…
ContinueAdded by Ed Barton on October 22, 2019 at 10:11am — No Comments
A recent Affinitiv survey of 1,000 automotive consumers reveals that dealerships are falling short when it comes to delivering personalized, online shopping experiences to customers. In the same study, we analyzed a sample of 100 dealer websites to better understand the current level of personalization that dealers are offering.
Why the focus…
ContinueAdded by Doug Van Sach on October 18, 2019 at 10:22am — No Comments
It’s a well-known fact the best leads aren’t the ones that are bought, but those that convert on your website. These leads close faster, close at a higher rate, and close for higher gross than any other online lead. The problem is that websites are consistently converting less than 1% of their traffic into leads. Some are higher, some lower, but rarely does…
ContinueAdded by Tim Duke on October 3, 2019 at 10:24am — No Comments
Daphne, AL — September 23, 2019 — The Mar-Kee Group relaunches markeegroup.com with a completely new design to make sales training resources easier to navigate and faster to access for automotive dealerships, boat dealerships, and recreational vehicle…
ContinueAdded by Richard Keeney on September 24, 2019 at 3:30pm — No Comments
A recent article from consulting giant Deloitte has added new importance to the role of retailer websites in the average consumer’s vehicle purchase journey. According to the results of its…
ContinueAdded by Graham Annett on August 29, 2019 at 10:13am — No Comments
This is my third and final blog in the series about what to look for when choosing a DMS.
In this final part of the series, I cover three more areas to consider when investigating what should be a long-term…
ContinueAdded by Veronica Dunford on August 15, 2019 at 10:00am — No Comments
Added by Brett Sutherlin on July 25, 2019 at 10:00am — No Comments
Advisors from a mix of dealers and dealer groups will help shape future company processes & product development
Lakeland, FL, July 8, 2019 - fusionZONE Automotive, LLC today announced the formation of a dealer advisory council to gather feedback and insights directly from its dealer clients to help shape future product development based on the exact needs of its…
ContinueAdded by Ed Barton on July 8, 2019 at 10:01am — No Comments
Lakeland, FL, July 1, 2019 - fusionZONE Automotive, LLC today announced that due to sustained company growth it is expanding into new offices with an additional 8,000 square feet of space and consolidating operations to its Lakeland, FL office.
FusionZONE acquired MotorWebs a year ago along with nearly 300 dealership clients, and this expansion has enabled it to add management and support functions, and service…
ContinueAdded by Ed Barton on July 1, 2019 at 10:11am — No Comments
Company is adding resources, upgrading account management team & boosting its professional services team with top client specialists
Mason City Iowa, June 26, 2019 --…
ContinueAdded by Veronica Dunford on June 26, 2019 at 10:19am — No Comments
In this blog I’d like to talk a little bit about American with Disabilities Act (ADA) accessibility and your websites, quickly covering some emerging issues and simple corrective actions you can take.
If you are an auto dealer in Florida or New York, your website is likely under scrutiny by lawyers representing potential customers. They review…
ContinueAdded by Ed Barton on April 5, 2019 at 10:32am — No Comments
Annual announcements are nothing new for Google. If nothing else, Google rolls out new marketing elements, metrics and key performance indicators on a daily basis. If any company knows change, it’s Google. The Google algorithm changes approximately 500 to 600 times a year.
As SEO and SEM experts know, you have to test your assumptions when…
ContinueAdded by Jim Flint on March 22, 2019 at 10:12am — No Comments
A few days ago, I wrote about the Fundamental Attribution Error. It’s when people place the motives for behavior on an individual’s character even though the environment is likely the most important driver
Today,…
ContinueAdded by Jim Flint on March 15, 2019 at 10:27am — No Comments
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