What are you doing to showcase your dealership Unique Selling Proposition?
Many dealerships in the country have something they hang their hat on. Something they feel separates them from the competition. These are known as unique selling propositions or USP's.
Your dealership may offer:
· Complimentary car…
ContinueAdded by Chuck Scalies on November 21, 2014 at 7:36am — No Comments
Finding a lost earring in the jewelry box, discovering the old autographed Tom Seaver baseball card when you clean out the attic, and learning that the shirt you are about to pay retail for is discounted, are all pleasant surprises. How about walking into your bank and having the ATM talk with you and then give you a gift for being a customer? Could that surprise highlight…
ContinueAdded by Richard Holland on August 21, 2014 at 8:01am — No Comments
It may be a simple truth, but it's a valuable one. Tom Peters reminds us not to stoop so low as to badmouth the competition. …
ContinueAdded by MANNY LUNA on August 9, 2014 at 11:30pm — 2 Comments
Yeah that's right, you heard me... I'm talking to you... I'm calling you out.
I'm looking you in the eyes (OK well, not really since you are probably reading this article, but figuratively, I am burning a cyclops type h*** in your face right now) and telling you that you don't stand a chance.
I'm telling you that if…
ContinueAdded by MANNY LUNA on March 22, 2014 at 6:00pm — No Comments
Is your website constantly asking for or taking information from visitors? By providing information to visitors rather than requesting information from them, you can expect to see a rise in conversions and a decrease in bounce rates. Watch this week's Think Tank Tuesday and find out how to rethink your web strategy.
Added by Paul Potratz on July 30, 2013 at 5:36pm — No Comments
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Zig Ziglar passed away today after a short bout of pneumonia. Physically he may have departed, yet his spirit will endure for generations to come. No matter where we were spiritually, personally, or professionally, we could always be assured that Zig had an encouraging word for us-the appropriate quotes coming just when we needed them most. Steve…
ContinueAdded by Marsh Buice on November 28, 2012 at 10:30am — 4 Comments
Do you know the one thing you can do on your dealership's website to increase leads? In this week’s Think Tank Tuesday, I’m going to show you the importance of strong web panels and how they increases customer conversions on your website.
The questions “How do I drive more leads to my website?" and "How do I increase conversions?” are always asked. We’ve done the research so you can implement the strategy in your dealership. You can do it completely free and in house; create custom…
ContinueAdded by Paul Potratz on October 26, 2012 at 11:11am — No Comments
Does your car dealership have a plan in place for marketing its service center? You need to encourage people to return to your dealership after their vehicle purchase for service, and you also need a strategy to pick up new leads just for service.
13 Tips for Automotive Service Center Marketing from…
ContinueAdded by Paul Potratz on September 18, 2012 at 4:57pm — No Comments
Think Tank Tuesday- Are You Missing Sales With The Wrong Messaging? from Potratz on Vimeo.
Are you missing out on sales because your marketing message is focused only on price points? If you're only focused on price, you are not connecting with customers who are…
ContinueAdded by Paul Potratz on September 5, 2012 at 4:16pm — No Comments
Do You Have An SEM Strategy For Service? from Potratz on Vimeo.
Search engine marketing is an excellent tool to increase awareness and profit for your service department. Why focus only on those looking to purchase a vehicle when you can also target…
ContinueAdded by Paul Potratz on July 10, 2012 at 5:34pm — No Comments
If everyone could walk in everyone’s shoes for a day, we would have more empathy for each other. The world would be less cynical, and much more appreciative of what our fellow Americans do on a daily basis.
Before I talk about the car salesman, I want to give a special thanks to all of our military personnel who defend our country both near and far. These men and women have made it possible for people like me pursue life, liberty, and happiness! Happy 4th of…
ContinueAdded by James Schaefer on July 4, 2012 at 11:33am — No Comments
Good morning automotive world,
There is a little company called Honda who has sold automotive products for years on it's reputation alone. In 2011 the Earthquake, stronger products from US car companies and a boring product line was changing the playing field. Not to mention heat from Hyundai and it's sister company Kia.
Ford Motor Company had also also proved that it could appeal to the traditional Import buyer as well and even Subaru was becoming more hip.…
ContinueAdded by Ian nethercott on January 30, 2012 at 2:11pm — No Comments
Man you’ve got a big ole’, good lookin’, juicy But! To get a But like that, it must’ve taken many years of hard work to get that kind of But. You’ve made excuses, exceptions, reservations, and countless other adjectives of limitations in an effort to border why you can’t do something. In short, you’ve allowed your But’s to render your…
ContinueAdded by Marsh Buice on January 10, 2012 at 10:00am — 6 Comments
Stephanie Young, a trusted friend and client from The Manus Group, asked me to post an article I wrote a while back. So, for your reading pleasure, here's a few tips on getting the most out of a written Thank You Note:
There are few words known to man that are more appreciated than the two words “Thank You.” In fact, just hearing…
Added by Andy Stansfield on June 29, 2011 at 1:46pm — 2 Comments
Today wasn’t any different from any other- just another day. One salesperson is on the verge of divorce; another is separated from his wife and two kids; another was late today due to a bad dialysis treatment; the other one didn’t cover his draw last month and doesn’t know how he can make ends meet; another had to be picked up while walking down the road after his car broke down; and another is shocked having made a follow up call to a customer -no answer; the customer is on the run…
ContinueAdded by Marsh Buice on June 7, 2011 at 9:00am — 1 Comment
Polk/AutoTrader.com Study Finds Online Vehicle Shopping Influences Dealership Choice
02/07/2011…
ContinueAdded by Bill Goodfriend on February 8, 2011 at 12:45pm — No Comments
Presenting:…
ContinueAdded by Torrey Russell on September 26, 2010 at 8:30pm — 1 Comment
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