Provide a brand new proposition to customers with a next logical step

If you’re like most dealers, you’re probably putting time and energy into developing thank you messages. Well, it’s time to trash the thank you page and start implementing a strategy that will actually help you bring customers to the next step in the buying cycle.

On this episode of Hard Facts, Samantha is providing you with the resources you need to continue having additional conversations…

Provide a brand new proposition to customers with a next logical step

If you’re like most dealers, you’re probably putting time and energy into developing thank you messages. Well, it’s time to trash the thank you page and start implementing a strategy that will actually help you bring customers to the next step in the buying cycle.

On this episode of Hard Facts, Samantha is providing you with the resources you need to continue having additional conversations…

An undeniable shift is happening in our industry. One that will change how we operate forever. It’s all about delivering on the customer experience with a true online buying process. AutoNation saw it. And, Carvana, Beepi and other start-ups are gaining traction. In addition, other vendors within our industry have built platforms that allow dealers to facilitate this type of…

Utilizing New Year Trends and Tools 

After reading Social Media Shake-Up: Part I, you’ve learned about the social media platforms and trends expected to dominate the 2016 market. Part II will give you insights regarding how competitive…

Hearst Business Media has global holdings in the finance, healthcare and transportation industries. Cross will oversee the transportation portfolio, which includes MOTOR Information Systems, Black Book and Canadian Black Book. 

Hearst Transportation delivers more than 8 billion vehicle valuations annually that are used by dealers and financial institutions throughout the United States and Canada for trade-ins, wholesale and financing transactions. Its solutions guide automotive…

News for the Week of 1.13 

Twitter Conversational Ads 

Twitter recently introduced conversational ads to make it easier for consumers to engage with and spread brand messages.  Giving advertisers an even more powerful way to spread their influence across social media,…

Happy New Year to you all! Now is the perfect time to reflect on your current customer engagement and interactions strategies in order to exceed this past year's business. How to achieve this? Does this sound unreasonable? For starters, with the emerging buying power of women, unemployment at its lowest rate in years, and millennial buyers out in full force, 2016…

Record Auto Sales in 2015 Point Toward Continued Rising of Vehicle Depreciation

According to Black Book® data, the average price of a used vehicle for model years 2010-2014 declined 1.8% during December, 2015. Cars declined -2.0% while trucks declined -1.7% during the month. 

Average pre-recession annual depreciation was continually recorded between -15% and -18%, and Black Book expects 2016 depreciation near -14%. Interestingly enough, trucks finished 2015 with a…

Who are You Speaking To? 

Internet users, marketers, and the consumer industry are overwhelmed when it comes to the number of social media platforms available to them today.  There is a seemingly endless number of outlets and websites consumers visit to interact and get their information, and it’s important for dealerships to know who they’re…

Today, technology must create a customer journey that allows a consumer to buy online, or start online, and pick up right where they left off in the showroom. The technology exists to accomplish this. Proof of that is right in front of our eyes in the Carvanas, Beepis, Vrooms and other such companies. They’re already leveraging technology to take sales away from dealers.…

About to really date myself with this blog but considering it was before most folks in the industry were around I hope you will find it interesting.

Let me take you back to the automotive industry in the mid 1970’s. It was the dawning of the use of technology in the dealership. Dealerships at that time were primarily single point domestic…

So who's waiting patiently for the 2017 Ford Raptor? I'm really impressed with the horsepower numbers but I'm happy with my 6.2 and the fact that my resell value is thru the roof right now! That is until Ford brings back the 6.2L or something bigger!

Check out the 2017 Raptor being tested in the Sand Dunes!…