Anne Fleming's Blog – April 2011 Archive (1)
4 Things Smart Dealerships Do when Women Buyers Visit
So a woman has stepped onto your lot and is looking to purchase a vehicle. What happens next and the direction the visit goes is largely determined by how the dealership, specifically the salesperson, 
engages and influences her experience. Research shows that 45% of women feel apprehensive and 34% are intimidated when shopping at new car dealerships. The factors that lead to whether she stays or goes to the… Continue
engages and influences her experience. Research shows that 45% of women feel apprehensive and 34% are intimidated when shopping at new car dealerships. The factors that lead to whether she stays or goes to the… Continue
Added by Anne Fleming on April 18, 2011 at 2:50pm — No Comments
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