What Drives the Automotive Aftermarket’s Online Shoppers

E-commerce continues to be on a rapid path of growth in the automotive aftermarket industry, especially as the average age of automobiles climbs beyond its current record of 11.4 years. According to new research by …

How Marketers Are Responding to Connectivity and Transformation in the Automotive Industry

Connectivity and digitalization are the number one key trends disrupting the automotive business in 2016.  According to KPMG’s Global Executive Survey…

3 Ways the Automotive Industry Can Reach Mobile-First Consumers

Choosing to ignore the mobile consumer is not an option for brands that want to thrive in the modern landscape. Mobile now represents 65% of all digital media time according to a …

5 Tips on Successful Email Marketing for Car Dealerships

Email marketing continues to be one of the most effective online marketing strategies that dealerships can conduct. In fact, nearly 75% of adults say that email is their preferred method of communication (Apogee Results).

According…

Key Insights into Understanding the 2016 Car Buyer’s Journey

Car shoppers today are online before they ever step onto your dealership’s lot. And while this trend is not new news, a study commissioned by Cox Automotive through IHS Automotive confirmed that this is new normal for car shopping. Although dealerships may understand this, many have not made the switch from…

Las Vegas, NV -- April 1st, 2016 -- Helion Technologies, a leading provider of information technology (IT) solutions for auto and truck dealers, announced today that it has added the Summit Truck Group to its list of clientele. The Summit Truck Group operates 33 commercial truck and bus dealerships in Arkansas, Kansas, Mississippi, Missouri, New Mexico, Oklahoma, Tennessee, and Texas. Helion was retained to manage the group's…

Timonium, MD -- March 28th, 2016-- Helion Automotive Technologies, a leading provider of information technology (IT) solutions for auto dealers, announced today the release of a free eBook. Five Technology Musts to Drive Auto Dealer Sales & Service Revenue reveals the five most critical information technology (IT) priorities for auto dealerships today, and how to optimize these technologies to increase…

Timonium, MD – March 21st, 2016-- Helion Automotive Technologies, a leading provider of information technology (IT) solutions to auto dealerships, warns that the biggest security threat to auto dealerships is the employees. International crime organizations are targeting auto dealers, among other service businesses, with sophisticated and targeted email scams designed to trick unwitting employees into performing actions that…

The world of technology is changing fast; here's what dealers need to know:

1) In 2015, there were 18.2 billion devices connected to the Internet. By 2020 that number will increase to over 50 billion devices, or 2.5X the current amount

(Source:…

Checked emails. Scrolled through your Facebook feed. Ate breakfast. Read news headlines. Took a nap. Paid bills. Played a video game. Filed your nails.

Now, raise your other hand if you have ever done any of these things while viewing an online webinar presentation.

If you have, you're not alone. Being absent while present--or present while…

In the world of the automotive industry, we are always being evaluated. Whether it’s through customer or manufacturer surveys, this feedback is incredibly valuable and, in some cases, affects dealership revenue.

Just like everyone, I patronize dealerships for my vehicle service. I was concerned because my new vehicle with 16000 miles on it had some noises…

FOR IMMEDIATE RELEASE

Timonium, MD – February 22nd, 2016-- Helion Automotive Technologies, a leading provider of information technology (IT) solutions to auto dealerships, announced today that its president, Erik Nachbahr, will be presenting a workshop at the 2016 NADA Conference and Expo in Las Vegas, NV. Auto dealers who attend Five Technology Musts to Drive Sales and Service Revenue will learn how…

Not every dealership and buying experience is the same, so why should you settle for a homepage that is exactly like the rest? Having one that stands above the rest helps to ensure your name, brand, and business stand above the rest.

Reason number one: dealerships are everywhere. This means their websites are everywhere as well. You need to give…

We all know that feeling when you walk into an auto dealership that's on top of its game. The interior is gleaming. The exterior is impeccable. The service department is clean and humming. The sales staff is professional, organized, and hitting their goals. Even the coffeemaker is state of the art!

But I know a secret. In many dealerships, in the back rooms…

Timonium, MD – January 18th, 2016-- Helion Automotive Technologies, a leading provider of information technology (IT) solutions, is now offering the Cisco® Unified Communications Platform (UCP) for auto dealers, an integrated phone and communications system designed to improve the customer experience and streamline phone processes. Cisco's UCP helps dealerships greatly reduce incidents of lost or dropped calls, placing…

What’s the Difference for Your Dealership? 

Ever wonder about the difference between your CEM and CRM?  What are the specifics of each, and how do they benefit your dealership—both individually and when strategically positioned to work together?  At first glance, it’s easy to think they’re synonymous, and while they have overlapping features, there are definitive…

Auto Dealership Business Model in for Disruptive Change--May Be a Revolution, a Collapse, and a Reinvention Soon

The current automotive dealer business model is in great peril and must change dramatically in the near future.

Are you crazy?  Auto Dealers--whom should now be called Automotive Retailers-- are having a record year in sales and profits in 2015.  Warren Buffett and AutoNation are buying up franchise dealerships --and there has never been a better time to be in…

Timonium, MD – December 28th, 2015-- Helion Automotive Technologies, a leading provider of information technology (IT) solutions for auto dealers, revealed today the top four IT requirements to support productivity at auto dealerships in 2016. The recommendations are based upon data collected from working with hundreds of auto dealership clients, and recent trends such as the increase in usage of mobile devices.…

Seven years ago I became involved with an organization called The Family Tree, a statewide organization based in Baltimore. The Family Tree is a non-profit with a mission to prevent child abuse, educate parents on how to raise children and provide a variety of other services for families in need. The Family Tree has a staff of approximately 40 employees and an operations budget of around $3 million. The charity helps over 15,000 children every year.

Helion currently provides…