CRM: “Customized Relationship Marketing” or “Continually Representing Me”. Michael Tyman of Professional Success, Inc. shares his views.
The CRM is a “customer relationship management” tool that works as a large repository of customer information, but it can be so much more powerful if you unlock its true potential. To…
ContinueAdded by Richelle Farley on June 23, 2011 at 7:35pm — No Comments
Friends and Colleagues,
There was some exciting news shared with me, and I think it is going to have a big impact on our industry in the near future.
Briefly let me explain: I have been using this system to take care of my automobile clients since October of 2007; and I think it is the perfect tool for a salesperson in the automotive industry to keep track of their clients, send cards to congratulate them on their new purchase (with a photo or…
Added by Tobias Sedillos on June 3, 2011 at 9:30pm — No Comments
Word of mouth advertising – it’s not almost a cliché, it IS a cliché. But it’s one we must be mindful of, because it’s the one thing in advertising that not only hasn’t changed, but is even more important today than ever.
With the Internet and digital advertising, Social Media and Dealer Reviews, word of mouth advertising rules. Everything we say and do can…
Added by Tom Gorham on May 21, 2011 at 5:45pm — 2 Comments
Remember that girlfriend or boyfriend that was just too clingy for you? Insecure, always seeking approval, or going overboard in trying to make you happy? Or worse yet, one date, and the person treats the relationship as if you're married.
Apparently, Toyota has the same problem -- only it's the one in the relationship being overly clingy, according to Stanley Bing, columnist for Fortune magazine.
He recounts in his latest column,…
ContinueAdded by Cliff Banks on May 13, 2011 at 11:51am — No Comments
You know for last few months I have been hearing a lot about leadership in our industry, about education and how there needs to be more of both, I ABSOLUTELY AGREE!
I met up with Bill Playford at SWSXi (South By Southwest Interactive) for those not familiar with the acronym. We talked about this very thing. I found myself getting very excited…
ContinueAdded by Larry Bruce on March 13, 2011 at 9:47am — No Comments
I am sitting here this morning doing some final research and putting some finishing touches on the outline for my upcoming webinar on “Why pay for Reputation Management when you can get it Free” and it occurs to me I did the very thing I am railing against in the seminar… pigeonholed “Reputation Management” as monitoring the web for bad things people say about your dealership in the title and description on the sign up page for the…
ContinueAdded by Larry Bruce on March 6, 2011 at 11:12am — 2 Comments
This NADA was riddled with the Microsite buzz or at least where I was. I heard more than a few sessions on this topic and it amazes me sometimes that these “Experts” who talk about microsites and conversion still think that if you just throw a Microsite out there it will instantly get traffic or if you build a lot of them somehow visitors will just trip into them.
Just quit it…Please!
Don't ruin a good thing before it ever gets started with these crazy…
ContinueAdded by Larry Bruce on February 10, 2011 at 9:00am — No Comments
Who are we putting in charge of our business?
As I watched this video of Groupon’s CEO Andrew Mason apologizing for a business in Japan that couldn’t handle the orders that Groupon generated for them over New Years I couldn’t stop thinking; Video Click Here
“Here is a vendor that set a marketing strategy in place for a business using price positioning…
ContinueAdded by Larry Bruce on January 17, 2011 at 8:58am — No Comments
Read an article yesterday in Automotive News about Microsites and Acton Toyota "1 Web site? Why stop there?" . I was absolutely thrilled to see that Post-Click-Marketing is finally getting some long overdue credit in the space and from Automotive News to boot.
However Acton hasn’t even scratched the surface with Microsites and Post-Click-Marketing and…
ContinueAdded by Larry Bruce on January 15, 2011 at 12:00pm — 2 Comments
“The only thing you’ll will need is crowd control”
That was the tag line I used when I first started “Outside The Box Marketing” in 1997, that business was a direct mail marketing company for event sales, you know these sales we’ve all done them:…
ContinueAdded by Larry Bruce on January 8, 2011 at 10:55am — 1 Comment
Added by David Marod on November 13, 2010 at 3:11am — No Comments
Added by Mitchell Brenner on September 8, 2010 at 1:55pm — No Comments
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