This is Part 5 in a 5 part series. Please read the previous posts first or none of this will really make any sense.…
ContinueAdded by JD Rucker on December 7, 2012 at 9:00am — No Comments
One of the most important components of a successful dealership Facebook page is pictures of happy customers. More dealers are doing it every day and they are seeing the results in improved engagement through likes, shares, and comments.
However, the increasing trend is also making it harder to stand out. With more of these pictures hitting Facebook on a regular basis, it's important to…
ContinueAdded by JD Rucker on December 6, 2012 at 5:18pm — No Comments
There are two truly valid ways to post on social media. It depends on the personality, goals, and bandwidth available within your business. Both have pros and cons. Both have chances of success and failure.
This is Part III of the series on timing. Please read…Continue
Added by JD Rucker on December 6, 2012 at 4:00pm — No Comments
For better or for worse, Facebook made it easier for people to report or block page posts in September. Since then, the need to tread carefully with posts has increased dramatically; too many reports or blocks can hurt a page's performance dramatically. This is an important topic that will be covered more in-depth in a future…
ContinueAdded by JD Rucker on December 5, 2012 at 2:22pm — No Comments
Facebook is pushing hard to extend their influence, and now they are beginning to drill down to a more granular level with their business support. They recently released a guide specifically for automotive dealerships. The only problem is that it isn’t exactly advertised everywhere, so many people may have missed it. It’s nothing…
ContinueAdded by Timothy Martell on December 3, 2012 at 9:48am — No Comments
For the past several years, content has been a component of search engine and social media marketing that fell far below the tricks and techniques that helped achieve business goals. It was possible to be successful with limited or low-quality content. In…
ContinueAdded by JD Rucker on December 1, 2012 at 8:00pm — No Comments
It was the 2011 Driving Sales Executive Summit when I was asked by Joe Webb to participate in a debate about Twitter followers. I had around 100,000 followers at the time and he wanted me to argue for the side of quantity being more important than quality. This made perfect sense…
ContinueAdded by JD Rucker on November 30, 2012 at 4:40pm — 2 Comments
Are you taking advantage of Social Media for Referrals?
Have you ever looked up your dealership at www.socialmention.com? If you have never done this, pause and take a moment to do so now. Now that you have looked up your dealership does it come…
ContinueAdded by Jason Parman on November 27, 2012 at 9:53am — No Comments
There is a privacy notice that seems to surface from time to time on Facebook, usually when a new security update is rolled-out. I’ve been seeing it all over the place the last few days, and while it seems that most people are posting it just to be safe, others seem to believe that this will truly protect their content. Facebook users, especially businesses,…
ContinueAdded by Timothy Martell on November 27, 2012 at 9:31am — No Comments
There was a time not too long ago when it was hard to get dealers to post enough. The mythical beast known as EdgeRank (which Facebook technically hasn't used in a long time, but that's not important now) compels people to want to maximize the exposure of their posts by keeping a constant flow of positive engagement going towards their Facebook…
ContinueAdded by JD Rucker on November 24, 2012 at 2:30am — No Comments
There is a rise in niche-level outsourced social media that is refreshing on one hand and discouraging on the other. It's encouraging because when agencies take the stance of focusing on a single niche such as automotive or entertainment, they are able to build up several resources to make their jobs easier…
ContinueAdded by JD Rucker on November 23, 2012 at 3:50pm — No Comments
Photo sharing has been around a long time now and though the modes of capturing and sharing a photograph may have changed, the idea behind photo sharing still holds true. Photos spark an emotional connection in a way that text cannot. How many of you remember your family’s old photo album? It either lived on your living room table or resided on a shelf next to some other…
ContinueAdded by Jason Parman on November 23, 2012 at 1:11pm — No Comments
It isn't uncommon for a page to be created on Facebook, only to be abandoned. Many dealers started off with multiple pages and then consolidated to one. Others had an internet manager who has since left the dealership and they didn't even know there was an additional Facebook page out there.
Find them.…
ContinueAdded by JD Rucker on November 17, 2012 at 3:11pm — No Comments
One of the biggest misunderstandings surrounding social media is that it's a distant cousin of search engine marketing or that it's goals are similar to other forms of internet marketing. This isn't quite true. There are definitely tie-ins; social media can help improve search rankings, it is a valid follow-up component to email marketing, and…
ContinueAdded by JD Rucker on November 10, 2012 at 6:00pm — No Comments
People often times ask if they should schedule their social content posting when marketing with Twitter and Facebook. The short answer is yes, you should certainly schedule. For every industry, including automotive, there are times of day that see more activity…
ContinueAdded by Timothy Martell on November 5, 2012 at 8:30am — No Comments
In hindsight, it’s easy to see that it was only a matter of time. Facebook has been such an amazing marketing tool for businesses for a couple of years now, allowing effort and proper strategy to circumvent spending money on the platform. If a business worked hard and applied the proper techniques, they could perpetuate a formidable marketing strategy that helped with branding, drove traffic,…
ContinueAdded by JD Rucker on November 5, 2012 at 3:11am — No Comments
Did you catch the presidential debate this week? It was of the more intense events from any recent election. The candidates appeared as though they might drop the mics and go for blood any second. Luckily, it didn’t come to that, but there was another group waiting in the wings, poised to pounce at the first opportunity. Of course we’re talking about the cyber-snipers, the…
ContinueAdded by Timothy Martell on October 19, 2012 at 11:00am — No Comments
It's a question that is raised from time to time, particularly by sales managers and internet managers. Should employees, in particular the sales team, be allowed to connect with their customers through Facebook and other social media sites? It's not a question of whether or not they should encourage their customers to like the…
ContinueAdded by JD Rucker on October 18, 2012 at 6:55pm — 4 Comments
Social media is about conversations. It's not a broadcasting platform like traditional advertising, search marketing, or other forms of internet marketing. Conversations on social media happen all over the place and are pertinent to your dealership's local area. YOU should be involved in as many of these…
ContinueAdded by JD Rucker on October 16, 2012 at 9:25pm — No Comments
A couple of weeks ago, Facebook started cracking downon fake accounts and false likes. The network is finally at the point to where they believe quality is more important than quantity for their…
ContinueAdded by JD Rucker on October 15, 2012 at 5:19am — No Comments
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