3 Reason Your Delivery Coordinator holds the Keys to Your CSI Scores
Your delivery coordinator is the resource who will help yourcustomers through the delivery process. This person will work hand in hand with customers to make sure…
ContinueAdded by Ashley Poag on July 17, 2012 at 3:59pm — No Comments
I am again continuing the mini case study focused on the objectives established, and challenges faced, in building processes to measure and manage OTDBs in the operating departments of an NCM client dealership group. Today, my focus is on one of the greatest vehicle sales opportunities that most dealers enjoy, but fail to capitalize on.
At one point during this engagement, I had asked the dealer principal if he was satisfied with the strategies being employed to develop vehicle sales…
ContinueAdded by Garry House on July 3, 2012 at 12:40pm — No Comments
It has already been established that the most exciting time during the sales process is the delivery. A perfect delivery can erase a debauched meet and greet, poor finance service, and the arduous negotiation over a couple of hundred dollars. After spending hours with your customer, how do you want them to remember your dealership?
Your customer will remember your dealership every month they have to make their payment. They will think of your dealership each time they pay for an…
ContinueAdded by James Schaefer on June 7, 2012 at 4:30pm — 18 Comments
You have a 22 year old potential client ready to make the largest purchase of their life at this point. They are one of the most technical savvy consumers you have ever faced. These clients have friends all over the world, and talk with their network on a daily basis. They Tweet what they had for breakfast, they Yelp about their experiences, they RePin exciting pictures, and they have an average of 245 friends.
According to Pew Center’s Internet and American Life Project the average…
ContinueAdded by James Schaefer on June 4, 2012 at 1:57pm — 5 Comments
Last evening, as I was thumbing through my April issue of National Oil and Lube News (NOLN), I began to reflect on why and how the folks in the independent automotive repair and maintenance business managed to take such a large chunk of service business away from the franchised dealers. Well, in truth they didn’t take it away…we gave it away…years ago…based on our focus on warranty work, our prices, and our indifference to the service…
ContinueAdded by Garry House on May 22, 2012 at 4:30pm — No Comments
General Motors has long been a staple of the American automotive industry. Facebook is the latest billion dollar IPO. Why is GM pulling ten million dollars a year in advertising from Facebook?
On the surface, this looks like GM is retreating saving advertising dollars. When you dive into the issue, many wonder if the government run company is staying away from investing in the publically traded company for other reasons. GM states that the risk to advertise is not worth the reward…
ContinueAdded by James Schaefer on May 21, 2012 at 11:22pm — No Comments
So your automotive sales are down, and you lay awake at night praying that you make this month’s budget just so you do not have to put all of your possession in the provided cardboard box and take the walk of shame out of the dealership. Does this sound familiar to you?
Anyone who has spent any time in automotive management has experienced this anxiety. For that matter anyone in sales management has had this same gut wrenching stomach turning feeling at one time or another. There…
ContinueAdded by James Schaefer on May 18, 2012 at 11:26am — 1 Comment
DeliveryMaxx has been the industry leader in creating innovative solutions to help Automotive Dealerships converting the one-time customer into a life-time customer.
However, never one to rest on their laurels, DeliveryMaxx has made it possible for dealerships to talk to the world utilizing the most up-to-date technology. Just imagine, a dealership customer leaves finance and gives a review talking about how great the experience has been in purchasing a…
ContinueAdded by James Schaefer on May 17, 2012 at 9:35am — No Comments
You have spent hundreds of thousands of dollars to build or beautify your dealership. Your advertising budget equals or exceeds that amount. Your inventory has been posted online, and there are plenty of choices for potential customers to make a great selection. CSI scores have never been higher at the dealership than they are right now!
So why are your salespeople standing around wondering why there are not any customers to sell a vehicle to? Is there grumbling going on in the…
ContinueAdded by James Schaefer on May 10, 2012 at 9:54pm — No Comments
Part one of this topic was published here on January 19, 2012. In that article I discussed the four no-cost or low-costactivities that, when executed flawlessly, will increase a service department's customer R.O. count by at least 10%. Today I’ll address several other proven strategies to increase your customer-paid service…
ContinueAdded by Garry House on May 10, 2012 at 11:00am — No Comments
Since the release of the popular film “The Fast and the Furious”, car accessorizing has shifted from being a secret of car gear enthusiast to a main stream phenomenon. Two sequels later and the aftermarket accessory market continues to average 8% growth annually. Car dealerships…
ContinueAdded by Ashley Poag on April 5, 2012 at 10:58am — 2 Comments
I've posted a few articles on this site, touting the benefits of customer loyalty, and the ways dealerships can use these programs to prompt interaction with their clients.
I was reading this article at CNBC.com, and felt I needed to share this. Here are a few ways you can damage your relationship with your loyal customers. (I did not write this, Carol Roth of CNBC.com did.)
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3 Ways To Get Customer Loyalty Wrong…
Added by Will Michaelson on January 16, 2012 at 10:33am — No Comments
At the Sonic Dealer Academy we used an article titled, “Simple Techniques to Grow Your Business,” as a teaching tool. This article was authored by Duane “D.J.” Sprague who, at the time, was the president of Dunning Sprague Marketing & Advertising, a full service agency specializing in generating and retaining customers for the retail automotive dealer. All of us that were exposed to D.J.’s metrics took them at face value. I think many of them, particularly those listed below, still apply…
ContinueAdded by Garry House on December 22, 2011 at 9:21am — No Comments
Mike Martinez Joins DMEautomotive as Chief Marketing Officer
Digital Sales and Marketing Veteran to Drive Brand, Marketing and Sales Momentum of Automotive Marketing Leader
Daytona Beach, FL --…
ContinueAdded by Crystal Hartwell on October 5, 2011 at 8:50am — No Comments
Added by Kevin "Friend Me" Bradberry on August 5, 2010 at 2:00pm — 3 Comments
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