AdAgencyOnline.Net revealed this breaking news to their affiliated automotive advertising agencies in advance of today's press release announcing that SiSTeR Technologies was granted a patent for their Pictures-To-Video (Pic2Vid) Process during an interview that Philip Zelinger, the President of Ad Agency Online, LLC and host of AdAgencOnline.Net, conducted with Tomer Alpert from SiSTeR…
ContinueAdded by Philip Zelinger on February 3, 2011 at 7:06pm — 1 Comment
This week’s snowstorm is affecting dealerships across the country as they plan to deal with the weather: getting ready to dig out the lot and preparing for fewer customers to come in. But bad weather can be the perfect opportunity to send out a special offer. Your auto dealership’s marketing campaign needs to connect…
ContinueAdded by Paul Potratz on February 1, 2011 at 2:15pm — 2 Comments
Added by Paul Potratz on January 25, 2011 at 2:53pm — No Comments
Recently, we were searching one of our dealership clients (Bill Rapp Superstore) in Google and found that a competitor, Nemith Nissan, is bidding on their dealership's name in search. So when we typed in "Bill Rapp Nissan," a pay-per-click ad showed up saying "Bill Rapp Nissan-we beat their price." Further investigation showed that…
ContinueAdded by Paul Potratz on January 19, 2011 at 2:13pm — 2 Comments
Overwhelmed with the prospect of planning an event at your car dealership? You know that you want to get people from your community to come out. But you're not sure about how you'll go about all the work involved in organizing everything from finding food vendors to sending out fliers.
That's when you should sit down and figure out…
ContinueAdded by Paul Potratz on January 17, 2011 at 1:56pm — No Comments
You can increase leads and conversions through your dealership's Facebook business page. However, you need to take an approach different from hard-sell methods you may have used in the past with traditional advertising. Social media marketing is all about building relationships with your…
ContinueAdded by Paul Potratz on January 14, 2011 at 5:32pm — No Comments
Want to see an example of an automaker getting on board with social media marketing? Buick is striving to appeal to the social media generation with its latest promotion, Quest for the Keys, integrating location-based social sites like Foursquare, Gowalla, and Facebook Places as well as Twitter and a custom Facebook application. This promotion involves a scavenger hunt in major cities around the US in which people use social sites to find clues to win money or even a new Buick. They can also…
ContinueAdded by Paul Potratz on January 10, 2011 at 4:00pm — No Comments
How much of your dealership’s advertising budget goes into promoting your Service Department? Often times it seems that Car Dealers put so much time into getting the Front End ready for Lights, Camera and Action that the Back End gets neglected. Promoting your Service and Parts Center as well as the Body Shop is a healthy way to keep Car Buyers coming into your Service Bay even after their warranty is up.
Consider the age of the average vehicle on the road in your market. All of…
ContinueAdded by Paul Potratz on January 7, 2011 at 10:28am — No Comments
Ever wonder how many people really see what you post on your car dealership's Facebook page? Facebook recently added features to its Insights for business pages, offering new opportunities to see how people are connecting with pages.
Now, you can see how many people saw a post or interacted with it by…
Added by Paul Potratz on December 28, 2010 at 4:46pm — No Comments
Added by Paul Potratz on December 22, 2010 at 2:18pm — No Comments
Once you’ve built a fan base for your auto dealership on Facebook, you want to take full advantage of opportunities to survey them and ask questions to get feedback about how to reach them. Surveys are important to make sure that you…
ContinueAdded by Paul Potratz on December 16, 2010 at 4:47pm — No Comments
Facebook is an intelligent Customer Relations Management Tool for auto dealers, allowing you to group your friends into lists. Automotive Sales Professionals can use Friend Lists to manage their relationships with past…
ContinueAdded by Paul Potratz on December 15, 2010 at 3:47pm — No Comments
I travel frequently around the country and often eat out. But when I’m in unfamiliar locations, I don’t always know where to go to find a decent meal (besides McDonald’s). So I pull out my iPhone and search for restaurants. Let’s say I’m in the mood for Italian. So I type in “Italian restaurant” and see a list of all the Italian restaurants near the street where I’m driving. Right on top of this list, I see an ad…
ContinueAdded by Paul Potratz on December 14, 2010 at 3:27pm — 1 Comment
Added by Paul Potratz on December 8, 2010 at 2:57pm — No Comments
Added by Paul Potratz on December 7, 2010 at 4:43pm — No Comments
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Added by Paul Potratz on December 2, 2010 at 11:47am — No Comments
LinkedIn has joined the ranks of Facebook, Twitter, and countless other social networks by letting publishers add a Share button to content. With this tool, auto dealers can easily share articles,
specials, and more on LinkedIn, where millions of professionals use
their accounts to network with others. This button provides yet another
tool for automotive…
Added by Paul Potratz on November 30, 2010 at 11:48am — No Comments
Myspace has seen a significant drop in users over recent years, with its traffic dropping by half from 2009 to 2010. Will this move help to bring users back…
ContinueAdded by Paul Potratz on November 23, 2010 at 1:50pm — No Comments
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