All Blog Posts Tagged 'agency' (310)

One Million Strong: Porsche's Social Success

Porsche is the first automotive brand to reach one million fans on its Facebook fan page, beating many much larger brands to the punch in automotive social media marketing. What strategies has this German luxury car manufacturer used to pull in fans and see this success? Obviously, a sports/luxury brand often has a large fan following, but auto dealers can still learn from Porsche’s page.…

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Added by Paul Potratz on December 3, 2010 at 4:40pm — No Comments

Stacking Up in Social Media

Has your dealership gotten on board with social media? Perhaps

you’re wondering how many other dealers are really using social sites

to build a following. A recent study by SmartBrief,

surveying 6,000 people, shows that… Continue

Added by Paul Potratz on December 2, 2010 at 11:47am — No Comments

LinkedIn Adds Share Button

LinkedIn has joined the ranks of Facebook, Twitter, and countless other social networks by letting publishers add a Share button to content. With this tool, auto dealers can easily share articles,

specials, and more on LinkedIn, where millions of professionals use

their accounts to network with others. This button provides yet another

tool for automotive…

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Added by Paul Potratz on November 30, 2010 at 11:48am — No Comments

AdAgencyOnline.Net Reviews AutoRevo For Automotive Advertising Agencies On Blog Talk Radio

AdAgencyOnline.Net, a nationally recognized automotive advertising resource / networking portal, announced that they will reviewing a respected auto industry focused Internet marketing platform, AutoRevo, on their blog talk radio station WAAOL, All Automotive Advertising News All The Time. Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of WAAOL, will…

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Added by Philip Zelinger on November 30, 2010 at 11:08am — No Comments

MyFace or Spacebook? MySpace Links with Facebook

MySpace, attempting to regain its former popularity as a social

network, is now letting people sign up with existing Facebook

credentials. This new MySpace Mashup feature will supposedly encourage

Facebook users to get on, or back on, MySpace. Whether people will

really head back to MySpace is the question.

Myspace has seen a significant drop in users over recent years, with its traffic dropping by half from 2009 to 2010. Will this move help to bring users back…

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Added by Paul Potratz on November 23, 2010 at 1:50pm — No Comments

Holiday Promotions for Auto Dealerships

As the holiday season approaches, auto

dealers seek ways to take advantage of the holiday spirit to promote

their dealerships. One way to do this is to choose a charity to donate

money to and then use Facebook and Twitter pages to encourage people to

give. For example, Chevy dealers are running the Chevy Gives More

campaign and integrating this with Facebook. A charity promotion is a

good opportunity to help those in need as well as to build fans on… Continue

Added by Paul Potratz on November 22, 2010 at 4:00pm — 3 Comments

Make Your Social Media Presence Personal

Let’s face it: not too many people want to like a Facebook page that’s purely “sales-y.” If all you do on your car dealership Facebook page is post lists of prices and cars, you’re missing the point of social media. People join Facebook for the chance to interact personally with

their friends and come to expect the same casual approach from the

pages they like.

There is a much better chance of gaining fans on your page if you post pictures, interesting facts and…

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Added by Paul Potratz on November 19, 2010 at 1:53pm — No Comments

AdAgencyOnline.Net Reviews CarFolks.Com For Automotive Advertising Agencies Using Social Media For Reputation Management

AdAgencyOnline.Net is a networking / resource portal where automotive advertising agencies are able to review cutting edge automotive advertising vendors and their applications. Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio station WAAOL, All…

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Added by Philip Zelinger on November 19, 2010 at 9:38am — No Comments

Paid Tweets Now Showing in Google Search Results

Google is now integrating Promoted Tweets into Google Realtime

Search. Twitter allows advertisers to pay for Promoted Tweets that will

show up above the others in search results, similar to Google AdWords.

Twitter itself only just unveiled Promoted Tweets, which the company is

running on a trial basis with a select group of marketers, but

eventually will open up to anyone who wants to advertise, including car

dealers.

Not too long ago, Google rolled…

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Added by Paul Potratz on November 18, 2010 at 3:11pm — No Comments

Think Tank Tuesday: Innovation for Automotive Digital Marketing

Starting this week, Potratz will produce a short weekly video highlighting the latest trends in digital automotive marketing. Think Tank Tuesday will be a fun and informative source of advice…

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Added by Paul Potratz on November 16, 2010 at 3:55pm — No Comments

Tweeting for Attention: Follow Hyundai’s Example

Normally nosy bloggers post the first spy pics of a new car model, but this time Hyundai itself has revealed a spy shot of the 2011 Elantra on its official Twitter account. This clever image leak is a great example of automotive social media marketing.

The tweet simply said, “Self-Spy-Photo: Just received this from our…

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Added by Paul Potratz on November 11, 2010 at 4:30pm — No Comments

Building Relationships on LinkedIn for Auto Dealers

Professionals from all industries are creating profiles on LinkedIn to network with others. In turn, auto dealers need to take advantage of LinkedIn to build relationships on a more professional level than through Facebook.

Car buyers may check out your dealership and employees’ profiles before purchasing a car, and so the more content they can find, the better. You may be able to network with potential buyers yourself, and LinkedIn offers one more opportunity to…

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Added by Paul Potratz on November 10, 2010 at 2:00pm — No Comments

AdAgencyOnline.Net Reviews TK Carsites For Automotive Advertising Agencies Focused On Internet Based Marketing

AdAgencyOnline.Net, an automotive advertising resource / networking portal supported by a national network of independent automotive advertising agencies, will be reviewing TK Carsites on their blog talk radio station WAAOL, All Automotive Advertising News All The Time. Philip Zelinger, the President of Ad Agency Online,…

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Added by Philip Zelinger on November 9, 2010 at 10:34am — No Comments

AdAgencyOnline.Net Reviews WomenCertified® For Automotive Advertising Agencies On Automotive Advertising Experts Blog Talk Radio Show

Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the automotive advertising resource / networking portal http://AdAgencyOnline.Net, will be reviewing WomenCertified® on the portal's blog talk radio station -- WAAOL, All Automotive…

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Added by Philip Zelinger on November 8, 2010 at 4:41pm — 1 Comment

Internet TV Killed the Cable Star

Automotive Marketing has come in many forms and through different mediums. First, there was Print and Radio. Then, these Broadcast Television knocked these out of the way, and was pushed aside by Cable…

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Added by Paul Potratz on November 5, 2010 at 2:30pm — No Comments

Automotive Marketing with Facebook Ads

So you’ve set up a Facebook page for your auto dealership. You’re adding daily content and running giveaways, but you want to keep driving people to the page. What better way than to run ads right on Facebook?…

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Added by Paul Potratz on November 3, 2010 at 4:00pm — No Comments

AdAgencyOnline.Net Reviews DealerFire On Their Automotive Advertising Experts Blog Talk Radio Show

AdAgencyOnline.Net is an automotive advertising resource / networking portal that finds and reviews cutting edge automotive advertising applications for automotive advertising agencies. Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio station -…

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Added by Philip Zelinger on November 2, 2010 at 2:18pm — No Comments

Keep Joe Coming Back: Remarketing for Automotive Advertising

Think about the average car shopper visiting your website. Let’s say you sell Nissans. Joe wants to buy a Nissan Altima, so he searches for “nissan altima” in Google. Your car dealership pops up at the top of the search results.…

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Added by Paul Potratz on November 2, 2010 at 1:49pm — No Comments

Find Your Place on Google

Google is giving car dealerships one more way to be found online! The new Places search category offers an easy way to search Place pages, which already existed but now are more visible. You can see a business location right on a map, read reviews, and see promotions right in search results.

After entering a search on Google, you'll see a "Places" option on the left side (along with Images, Videos, etc.). You can click this to search just for Place pages; anything from your…

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Added by Paul Potratz on November 1, 2010 at 2:40pm — No Comments

AdAgencyOnline.Net Reviews Advanta-STAR For Automotive Advertising Agencies

Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the automotive advertising resource / networking portal AdAgencyOnline.Net, will be reviewing Advanta-STAR for his affiliated automotive advertising agencies during an interview with the President of Advanta-STAR, Withan Lemmon, on the blog talk radio station…

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Added by Philip Zelinger on October 29, 2010 at 3:30pm — No Comments