All Blog Posts Tagged 'autotrader.com' (2)
AutoTrader.com says social car-shopping rare; are you listing vehicles on social sites?
In its 2014 Automotive Buyer Influence Study, AutoTrader.com researchers determined that social media has little impact on auto sales, and traditional media as a shopper resource is heading continually downhill. In fact, only 7 percent of millennials turn to print newspapers to look for vehicles. And, after many have said that millennials aren't interested in buying vehicles, this study says that mobile-addicted millennials are the shoppers spurring the most change in the vehicle…
ContinueAdded by Sharon Hill on August 19, 2014 at 12:13pm — No Comments
AUTOMOTIVE NEWS: Buyers traveling farther to buy cars
It makes sense, and many dealers might suspect, that buyers are willing to travel farther for their car deal than in years past, and those suspicions have been confirmed - again.
A follow-up study by Autotrader.com to their 2012 White Paper, Have Internet, Will Travel, confirmed this month that “two and a half times more car buyers traveled distances of 30+ miles to purchase a vehicle…
ContinueAdded by Big Tom LaPointe on October 21, 2013 at 10:30am — No Comments
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