Paul Potratz, founder and COO of Potratz Advertising, headquartered in Schenectady, NY, will be speaking Thursday, Oct. 11 at the Chrysler SEBC/SWBC S&P Business Conference in Orlando, FL.
Paul’s topic, “The 10 Step Process of Doubling Your R.O.’s with…
ContinueAdded by Paul Potratz on October 10, 2012 at 5:55pm — No Comments
What Is Your Competitive Advantage? from Potratz on Vimeo.
Do you have a good answer to the question "Why should I buy from you"? Everyone can compete on price, but in order to gain more customers and increase your sales, you need to have a…
ContinueAdded by Paul Potratz on September 13, 2012 at 4:32pm — No Comments
This latest blog by Jenn Mayer of Potratz will tell you how to incorporate foursquare in your dealership's marketing. Check it out!
I have to admit I am late to the foursquare game. Although the app was first launched in 2009, I have only recently joined. After moving away from my hometown earlier…
ContinueAdded by Paul Potratz on September 10, 2012 at 12:22pm — No Comments
Read this latest blog by one of our Account Managers Hayley Berger, as she talks about how important your relationship as a dealership is with your customers.
When we think of intros we usually think of the song a baseball player walks out to, or a little :10 second clip before a TV…
ContinueAdded by Paul Potratz on August 9, 2012 at 9:30am — 2 Comments
Check out the latest blog from Matthew Klein, a member of our video team as he talks about what you should be doing while on a production set.
Do you know what it’s like to actually be working on a production set? I’ll go over some of the quick dos, don’ts, tips and tricks about the exciting life on…
ContinueAdded by Paul Potratz on July 12, 2012 at 4:20pm — No Comments
Check out the latest blog by Jenn Mayer and learn all about search engine marketing and click through rates.
If your company is involved in pay-per click advertising, click through rate, or CTR, is one of the most important metrics to measure. Click through rate is defined as the number of times a given ad is clicked on divided by the number of times the ad is…
ContinueAdded by Paul Potratz on July 2, 2012 at 11:30am — No Comments
Sounds simple enough right? You’d think so, but unfortunately a lot…
ContinueAdded by Paul Potratz on June 27, 2012 at 1:30pm — No Comments
Read Potratz's latest blog by Felicia Mahabeer as she talks all about different types of selling methods you can use while interacting with potential customers.
Have you ever been out shopping and had the salesperson ask you,…
ContinueAdded by Paul Potratz on June 21, 2012 at 12:03pm — No Comments
Added by Paul Potratz on June 19, 2012 at 4:48pm — No Comments
Added by Paul Potratz on June 14, 2012 at 10:52am — No Comments
Added by Paul Potratz on June 13, 2012 at 3:33pm — No Comments
Why order prints, when you can print on demand? The recent development of a location-based printer called Instaprint created by a company called Breakfast, works with Instagram, the latest mobile photo-sharing application. This rented printer will allow users to instantly print Instagram photos taken at a specific location or marked with a specific hashtag.
Photos…
ContinueAdded by Paul Potratz on May 10, 2012 at 12:40pm — No Comments
Do you know your customers? – Do you know what a multi-channel funnel is?
A muti-channel funnel allows you to stop spraying and praying. It allows you to track and see how customers are interacting with ads and where the conversions are taking place.
Added by Paul Potratz on May 3, 2012 at 9:08am — No Comments
Added by Paul Potratz on April 25, 2012 at 11:13am — No Comments
Check out this new blog post by one of our Graphic Designers Nicole Rothenberger as she talks all about the importance of QR codes and explains how to use them.
You all know how important an online presence is. But what about a mobile way to connect…
ContinueAdded by Paul Potratz on April 24, 2012 at 4:00pm — No Comments
by Kathryn Carlson, SPHR & KPA Director of HotlinkHR Product Marketing
Holiday parties are a long standing tradition in the workplace. The challenge is to balance the making merry with the keeping safe. Use these tips to keep employees safe, limit company liability and make sure everyone has…
ContinueAdded by Brian Torrez on December 21, 2011 at 3:23pm — No Comments
Green as in profitable and green as in environmentally friendly. The automotive advertising industry is consistently changing with hybrids and ecofriendly vehicles having an increased importance to shoppers now more then ever before. Green initiatives are presenting new marketing avenues as new ecofriendly vehicles and increased Green initiatives for dealership’s increase your need to be at the forefront of your dealership’s automotive marketing. Join Kimberly Roselle, Account Executive at…
ContinueAdded by Paul Potratz on December 15, 2011 at 11:19am — No Comments
Health of a company culture is important internally, but also in how others, particularly consumers, view your brand. Healthy companies have values and follow these values in their everyday practices. Involvement in charity organizations can be a great way to facilitate healthy company values and promote teamwork, and also allows for a successful company to give back.
The holidays are an ideal time for giving, a time when decorating the office and…
ContinueAdded by Amanda Meuwissen on December 13, 2011 at 12:01pm — No Comments
Facebook is an ever changing medium for social discourse with more than 750 million active users. On September 21st, the Facebook algorithm changed to no longer broadcast the most recent posts of friends and groups an individual is associated with. Instead Facebook now displays the most recent posts in response to an individuals search terms, interests and…
ContinueAdded by Paul Potratz on September 21, 2011 at 2:25pm — No Comments
Added by Paul Potratz on September 13, 2011 at 10:00am — No Comments
2024
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
2013
2012
2011
2010
1999
© 2024 Created by DealerELITE. Powered by