Are you trying to decide what your Social Media process should look like?
Are you trying to decide where to begin and what to do?
One of the easiest and most effective ways to use social media to enhance your dealership’s presence is to utilize video of your happy customers either taking delivery of their New or Pre-Owned vehicle, or video of their experience in your service department!
You first have to understand, social media is…
ContinueAdded by Jim Kristoff on September 20, 2011 at 2:54pm — 12 Comments
Kelly Blue Book, the self proclaimed “The Trusted Resource” is used by consumers every day!
According to KBB’s own site stats, “Over 13+ million visits generate more than 35 million pricing reports every month”
THAT is a lot of visits!
Have you ever had a customer come into the dealership with…
ContinueAdded by Jim Kristoff on September 19, 2011 at 10:15am — 12 Comments
In (Part 1) of this blog, we talked about the experience you receive when you go to a restaurant for lunch.
In (Part 2) of this blog, we talked about the “Level of Expectation” process in your Sales Department.
In (Part 3) of this blog, we talked about the “Level of Expectation” process in your F&I/Business Manager’s…
ContinueAdded by Jim Kristoff on September 15, 2011 at 8:00am — 10 Comments
In (Part 1) of this blog, we talked about the experience you receive when you go to a restaurant for lunch.
In (Part 2) of this blog, we talked about the “Level of Expectation” process in your Sales Department.
Now….lets talk about setting the “Level of Expectation” in your Dealership’s F&I/Business Manager…
ContinueAdded by Jim Kristoff on September 14, 2011 at 7:33am — 9 Comments
How can you solve ANY problem that you might have???
There is a very simple process…to solving any and all problems…
The process… is basically 4 steps…
And you are going to need to write out your answers…to every step of the process…
So get yourself some paper and a pen…or type it out on your…
ContinueAdded by Jim Kristoff on September 9, 2011 at 9:24am — 11 Comments
There is an enormous difference between training the people in your organization and actually developing a culture within your organization!
Training simply formulates the process from A to Z. But if ALL employees don’t understand the entire picture, you are doomed for failure!
While building a culture…..well…that takes a lot of time…
ContinueAdded by Jim Kristoff on September 7, 2011 at 9:20am — 17 Comments
I LOVE the game of golf. It is one of my major hobbies and passions.
I have studied the pros and cons to all the new equipment.
I have read all of the “how to” manuals.
Watched video on what the perfect swing looks like.
I basically have read every magazine and book. I have watched every video, and my…
ContinueAdded by Jim Kristoff on September 6, 2011 at 7:40am — 9 Comments
First of all, Happy Labor Day weekend to everyone!
Now…..why are so many of you “laboring” so hard out there?
Why is it that so many managers today have to do more with less, and get better results from limited resources, more than ever…
ContinueAdded by Jim Kristoff on September 2, 2011 at 7:14am — 4 Comments
When we all first started our careers in the automotive business, we began to learn the basics of our jobs.
We all learned different skills such as, greetings, fact finding, product knowledge, the steps to a sale, word tracks, phone skills, prospecting and networking skills, closing skills, follow up skills and so on.
We all got better…
ContinueAdded by Jim Kristoff on September 1, 2011 at 9:47am — 19 Comments
For most organizations…the process of interviewing…hiring…and training a new employee…doesn’t last long…
Most organizations feel that they have hired a competent individual…and the individual will inspire themselves to learn and grow…
The sad part is…organizations expect ALL employees to come out of a pretty little gift-wrapped…
ContinueAdded by Jim Kristoff on August 31, 2011 at 9:07am — 16 Comments
One of my mentors and fellow DealerElite.net member, Mr. Dave Anderson, started one of my favorite articles with this paragraph;
“This article will offend far more than it inspires and quite frankly, I could care less. Political Correctness has gone too far. It's run amok. It's draining our country's soul and debilitating corporate cultures.…
ContinueAdded by Jim Kristoff on August 30, 2011 at 8:05am — 13 Comments
Balancing work and life…..
This is a hard equation for some people to handle…
There are some that believe… you need to work 80 hours a week to advance your career…
And while working hard… is a trait that we all want to be associated with…you have to maintain a work - life balance…
Here are some startling…
ContinueAdded by Jim Kristoff on August 29, 2011 at 7:33am — 5 Comments
WINNING ATTITUDES
"The reason most people never reach their goals is that they don't define them, learn about them, or even seriously consider them as believable or achievable.…
ContinueAdded by Jim Kristoff on August 28, 2011 at 1:00pm — 7 Comments
To be able to hold yourself and your team accountable for any situation….you first have to get everyone… TO SEE THE VISION…..
What is the vision??
It is what the ULTIMATE outcome of any project or goal….looks like…
You have to be able to put everyone’s egos aside….including your own….. and see what has been successful…
ContinueAdded by Jim Kristoff on August 24, 2011 at 8:29am — 7 Comments
When you begin to speak about customer retention…..when does it all begin???
Customer retention…. starts….. at hello……
From the very first time we greet a customer… whether it is in the service drive…..on the lot…..or on the showroom floor……customer retention starts at….hello…
You have to first put yourself in the…
ContinueAdded by Jim Kristoff on August 23, 2011 at 8:23am — 10 Comments
In the first part of this article, we talked about the concept of an all encompassing BDC to handle all of the Departments in your dealership.
The real question is…does your BDC actually DEVELOP BUSINESS??
Does your BDC assist and compliment each of your departments in the store?
Does your BDC help capture…
ContinueAdded by Jim Kristoff on August 22, 2011 at 4:40am — 8 Comments
Does your BDC actually retain and develop business??
Are you ready for a BDC that does it ALL??
A BDC that actually Retains and Develops business for the store?
Are you ready for a BDC that goes well beyond simply handling incoming sales phone calls and sales internet…
ContinueAdded by Jim Kristoff on August 18, 2011 at 8:47am — 9 Comments
Let’s review some Customer Retention….facts…
These statistics are directly from NADA, the National Automobile Dealers Association…
Ninety percent… and I repeat…
Ninety percent of a dealership’s advertising budget… is spent attempting to acquire a NEW or Pre-Owned vehicle customer.
While the remaining…
ContinueAdded by Jim Kristoff on August 17, 2011 at 8:19am — 11 Comments
Does your organization have minimum acceptable standards…for your salespeople and Managers??
Standards… that are the very least amount that is acceptable…and still retain your job?
Now…every good organization has goals and aspirations…
And every good organization… has the statistics on what the benchmark numbers are and…
ContinueAdded by Jim Kristoff on August 16, 2011 at 8:12am — 16 Comments
Goal setting for Automotive Salespeople
All too often in the Automotive world, we let our salespeople fend for themselves every month. There are not enough dealerships,…
ContinueAdded by Jim Kristoff on August 15, 2011 at 7:53am — 17 Comments
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