Great news! Pinterest is now testing search ads with keywords and shopping tools.
97% of Pinterest searches are not brand specific, so a lot of the keywords will have to be intuitive -- just like a Google search. This means that you can supply content to your customers based on their searches on Pinterest and not just Google.
On this week's Hard Facts, Samantha gives you creative pointers and other marketing…
ContinueAdded by Paul Potratz on February 3, 2017 at 4:20pm — 2 Comments
While I often talk about “basics”, that’s simply because many dealers are still not reaping the benefits of video marketing. But let’s say your dealership is doing video marketing. Perhaps you’ve made a commitment to conduct live video walkarounds for every vehicle. Maybe you’re engaging your customers via personal video e-mail. And perhaps it’s working well. Most people…
ContinueAdded by Timmy D. James on January 31, 2017 at 8:00am — 1 Comment
Are you planning on going to a trade show this year? So many times we go to trade shows because people tell us it'd be a great opportunity. But first, you need to decide if it's really going to be worth it.
Watch this week's Hard Facts to get information on how to maximize the value of your next trade show.…
ContinueAdded by Paul Potratz on January 20, 2017 at 2:54pm — No Comments
So, let's talk about the future of dynamic Facebook ads. Be prepared to reach more than just the people who have previously engaged with your content.
With these changes, you'll be able to get the attention of customers that have looked at similar products, but not YOUR products.
On this episode of Hard Facts, Samantha will reveal when this feature is being rolled out and how it will benefit your…
ContinueAdded by Paul Potratz on January 13, 2017 at 4:58pm — No Comments
Don’t get caught up in the post-holiday blues! You’re definitely not alone.
We all know that January can be a slow sales month for just about any business. It can be easy to get discouraged and anxious when you're not pacing to meet your monthly sales goal.
There are so many ways you can boost your sales without increasing your ad budget, and I’ll start off by saying that social media is going to be your best friend! Social media is a great way to start…
ContinueAdded by Paul Potratz on January 6, 2017 at 4:52pm — No Comments
So many times we talk about using video to communicate your message to your customers. But what’s the right way to make a video?
YouTube Director will walk you through exactly what you need to do to figure out what type of video will work for you.
This week on Hard Facts, Samantha will show you the steps you need to take after you’ve downloaded the app. Watch the video for more information.…
ContinueAdded by Paul Potratz on December 23, 2016 at 10:22am — 1 Comment
Chapter 3: What to Do What When You Get There
There are a few things you can do to make NADA100 a top-notch experience. If you’ve already got a game plan and know which workshops you want to attend, then you’re ahead of the game. If not, check out the…
ContinueAdded by Joseph Little on December 21, 2016 at 1:55pm — No Comments
This Week in Social Media
News for the Week of December 19
Instagram Releases Live Video for All U.S. Users
Instagram just announced they will be releasing a new Live Video feature to all U.S. users within…
ContinueAdded by Joseph Little on December 20, 2016 at 2:51pm — No Comments
We live in a world of empowered consumers. They say when, where, and how they’ll buy the products they’re interested in, and businesses everywhere are working to meet their needs and win out over the competition. Today’s consumers are connected online—to businesses and each other—and your dealership stands to gain quite a bit based on how you interact…
ContinueAdded by Joseph Little on December 19, 2016 at 1:52pm — No Comments
Have you ever heard of Google Tag Manager? If you haven’t, you’re losing customers! There is 1 huge disadvantage of not using Tag Manager - slow websites.
On this week’s Hard Facts, Samantha explains how you can condense all of your tracking codes in order to get even more accurate results.
Watch this episode for more information.…
ContinueAdded by Paul Potratz on December 16, 2016 at 5:31pm — No Comments
Potratz, an advertising agency in downtown Schenectady, has started a new apprenticeship program this December.
The program is a 6-month training program that gives insight into the inner workings of a full-service advertising agency. Each apprentice will gain first-hand knowledge of digital marketing, content development, social media, traditional media, graphic design, video production, strategy building, website development and innovative product…
ContinueAdded by Paul Potratz on December 14, 2016 at 1:42pm — No Comments
This Week in Social Media
News for the Week of December 12
Instagram Adds New Comment Control Features
Comments are where most of the conversations and interactions on Instagram take place. These comments are generally…
ContinueAdded by Joseph Little on December 13, 2016 at 1:54pm — No Comments
Chapter 2: What to Know Before You Go
So you’re all signed up to go to NADA100 and you’re counting down to January 26? (If you missed that whole registration thing, go…
ContinueAdded by Joseph Little on December 12, 2016 at 11:04am — No Comments
In this episode of Hard Facts, Samantha was on Facebook Live from Google Headquarters in NYC. Were you able to catch it?
Aside from learning what it means to be a Google Partner, Samantha, Candace, and Philip will give you ideas and strategies for your marketing campaigns - straight from Google.
Watch this week’s episode for more information!…
ContinueAdded by Paul Potratz on December 9, 2016 at 1:42pm — No Comments
Today’s consumers expect quick responses—whether they’re waiting in line at the grocery store, waiting to get food at a restaurant, or waiting for communication from a business. When it comes down to it,…
ContinueAdded by Joseph Little on December 9, 2016 at 11:23am — No Comments
Chapter 1: Get Prepared
It’s time to get ready for NADA100! For the automotive industry, this is one of the BIGGEST, BADDEST events around, and that means you need to be on your toes. A convention this big isn’t for the faint of heart—and it’s not for the unprepared. Here’s what you need to know…
ContinueAdded by Joseph Little on December 7, 2016 at 12:57pm — No Comments
This Week in Social Media
News for the Week of December 5
Twitter Users Can Now Create Moments on Mobile
Not long ago, Twitter announced that all users could create Moments on the web, and now they’re offering even more. Twitter users can now create…
ContinueAdded by Joseph Little on December 6, 2016 at 12:11pm — No Comments
Dealerships that are winning in today’s marketplace have one thing in common. They embrace innovation with enthusiasm.
Why? Because they know that to edge out the competition and capture the attention of modern consumers, they need to consistently be a step ahead. A step ahead of those who resist change. A step ahead of those who insist on doing it…
ContinueAdded by Joseph Little on December 5, 2016 at 12:34pm — 1 Comment
Are you creating advertising opportunities in your Facebook Live videos? Now, you can have the ability to broadcast commercials or other advertisements in your Facebook Live video.
In this week's Hard Facts episode, Samantha reveals a way that you can increase the value of your live broadcast. Watch now!…
ContinueAdded by Paul Potratz on December 2, 2016 at 5:22pm — 1 Comment
Businesses today know when consumers search for things—restaurants, retail locations, childcare, dog walkers, or anything in between—they are most likely to turn to online sources. …
ContinueAdded by Joseph Little on December 2, 2016 at 11:46am — 1 Comment
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