Are we all tired of non franchised vendors offering to "save" our clients from us? The more someone tells lies about the majority of new car dealers the more we'll all suffer. Let's not do business with anyone that portrays us as cheaters...thieves.....liars......predators! :-D

Are leads from live chat really leads?

If you are the general manager of a dealership that has never used automotive live chat service or software, you’re probably…

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You cannot manage what you can’t measure.  As more and more consumers flock to your dealership website, you must focus your attention to optimizing the ease of which your prospects obtain information about you. …

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ActivEngage was honored to have its CEO and Co-Founder Todd Smith featured as a keynote presenter as the Ignite! Dealer Summit. Todd’s workshop highlighted more than 17 easy to use and powerful online tools and …

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Glynn Rodean

Mike Schuett…

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There are many reasons why your search engine rankings can drop, and unfortunately, many times car dealers are at the mercy of Google and the other search engines.  Google is earnest in their mission to provide the most relevant content to  their customers, so they provide tips and suggestions for how content providers can rank highly for their relevant terms.  Below are some things that could cause your car dealership website to be…

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The process of maximizing the amount of traffic and leads that your website generates from Google can be daunting.  Here are some basic things that our SEO team at DealerOn recommends focusing on if you are either changing website providers, contracting with a SEO or PPC vendor, or simply taking the pulse of the performance of your site and marketing efforts.

 

Determine Which Keywords You Should be Targeting – Working with your…

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Ideally, an auto dealership should be running a pay-per-click campaign through Google AdWords, but what if you just don't have the staff or the time to manage an AdWords campaign? Google now offers a simplified option called Google Boost through Google Places in which you can basically "set it and forget it." Unfortunately, this platform is only available in certain markets but…

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How to Optimize your Dealer Website in Five Minutes a Day

We won’t mince words: If you’re a dealer still dragging your feet about keyword optimization, it’s time to jump in…

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What’s your ultimate goal in running a search engine marketing campaign for your car dealership? To get more clicks on your ads? To lower your cost per click and get the most for your money? To get more conversions when people fill out forms to get a quote? All of these things work step by step closer to your ultimate goal: to sell more cars. That’s what it comes down to.

An…

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Running an Ethical PPC Campaign for Your Dealership

Recently, we were searching one of our dealership clients (Bill Rapp Superstore) in Google and found that a competitor, Nemith Nissan, is bidding on their dealership's name in search. So when we typed in "Bill Rapp Nissan," a pay-per-click ad showed up saying "Bill Rapp Nissan-we beat their price." Further investigation showed that…

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The social networking and media jungle is constantly changing, and sometimes automotive dealers get lost trying to cut through the bush to

stay ahead of current trends. Although it’s beneficial to stay

knowledgeable in the shifting social media arena, using the 1,000 pound

Gorilla (Facebook) to its maximum potential will provide a dealership

with the biggest return on investment.

As we already know, Facebook is the world’s largest social networking…

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Bing has announced plans to integrate with Facebook to show which pages your friends like. As long as you’re logged into your Facebook account, you will see your friends’ profile images and names under search results for pages they like.



This new feature will help to make your auto dealership Facebook page more visible. When friends of your fans search, they will see that their friends like your page. As you build fans and encourage more people to like the page, searchers will be more… Continue