One of the most underutilized software applications within a dealership is its CRM software. This application has also been the source of much disappointment in regards to its ability to show a quantifiable return on investment. The reason that this is the case is that in most instances it is improperly sold and implemented as an application only and not as a process. The second reason that CRM gets a bad rap is that the users of the application are usually trained from the perspective of…
ContinueAdded by Kurtis Smith on October 12, 2011 at 10:30am — No Comments
Fellow DealerEliter's,
It has been great being a party of the community and sharing ideas and thoughts. We had some amazing results when we did our Case Study right here on DealerElite with Reno Toyota. They were able to increase their website leads by 100% by adding Car Chat 24: Reno Toyota Case Study Numbers
If…
ContinueAdded by Ryan Thompson on January 18, 2011 at 2:31pm — No Comments
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