The people who work at Potratz have shaped us into the brand awareness and engagement agency that we are today.

Potratz is comprised of multiple companies that all work together to form one brand. In this week’s Think Tank Tuesday, I introduce you to the people that Potratz is comprised of and give you one important tip that you should be…

Why are Instant Articles beneficial? Facebook provides a guide to Instant Article configuration so that you can use their content management system.



• Instant Articles are 10x faster than traditional mobile web articles

• They’re read 20% more often 

• Clients are 70% less likely to leave the article once they’re there.



Watch this week's Hard Facts now for more info!…

Will new opportunities set you apart from the competition or will they be a distraction? In order for you to stay relevant and grow in your industry, you can't remain stagnant.

In this week’s Think Tank Tuesday, I tell a personal story about a serial entrepreneur that you might want to hear. Watch now for more info.

Comment below for future Think Tank Tuesday ideas!…

How do your customers engage with your website? How do you get them on the path to conversion? It's much more than just page views and time-on-site.

If you plan on getting the most out of your website, this week's ‪Hard Facts is for you. Samantha will teach you how…

Alan Wenkus, the screenwriter for the movie Straight Outta Compton (the story of N.W.A., the group that pioneered gangsta rap) was recently interviewed…

If you’ve ever lost your voice, then you know what a challenge it can be to get your point across. Like orators and singers, salespeople need their voices NOW in order to positively influence their customer’s behavior. Unfortunately, we salespeople abuse our voices- instead of being an influence we become more of a nuisance because we suffer from verbal…

Having just finished a morning plyometric workout (and still "huffing and puffing" like an old steam engine), I sat down at my console where an AUTOMOTIVE NEWS alert was waiting for me.  I clicked away and found an article titled, "The Sales Game Has Changed..."

This article has multiple…

 Ask most people to describe a sales person, and likely as not, you'll find yourself deluged by words like "huckster," "snake oil peddler," "fast talker," "con artist" and, of course, "untrustworthy," "arrogant" and "dishonest."

Those of us who work in sales and know ourselves to be fine, upstanding people may wonder exactly what we ever did to earn such an enviable…

 After watching back-to-back, lopsided losses, it’s safe to say that my 9-year-old son’s basketball team has plenty of room for improvement. From the opening tip off, the track race from one end of the court to the other began as my son’s team helplessly tried to keep up with their competitor. As I watched the game, I began to smirk-not because my son’s team was…

A salesperson’s favorite letter in the alphabet is the letter “X;” as a salesperson, there is nothing better than the ability to bark out a Hat Trick (3 sales) in a Monday morning sales meeting to the sneers, jeers, and claps of your fellow victim-laden salespeople. If the word confidence could be abbreviated with one letter, it would be…

As our inboxes become inundated with reports from both manufacturers and big-box automotive groups gleefully boasting of double digit gains in sales, one cannot help but hum the song, “Welcome back Kotter,” look up and be thankful that maybe, just maybe our industry is on its way back. We recount 4 years ago, walking past the TV and hearing the talking heads’…

I love to learn from the best and the brightest our industry has to offer! If you are thinking of becoming a sales consultant, New York Times best selling author Gus Cardone will arm you with the skills necessary to become successful; Learn To Lead master Dan Anderson will help you establish foundational principles to lead yourself and others.…

The largest Redfish caught on record is a massive 94lbs; if you’re looking for a fight, a “Bull Red” won’t back down. Even a Redfish one tenth of the size caught on record will give you a memory your shoulders and forearms won’t soon forget. Imagine arriving early to find the right spot, bravely basting in the sweltering sun, casting and…

Man you’ve got a big ole’, good lookin’, juicy But!  To get a But like that, it must’ve taken many years of hard work to get that kind of But.  You’ve made excuses, exceptions, reservations, and countless other adjectives of limitations in an effort to border why you can’t do something. In short, you’ve allowed your But’s to render your…

Do you realize you say more nonverbally than you do verbally? In sales, we think we have to learn 9000 different word tracts in order to overcome every possible objection, but the truth is you may be losing the potential to make a sale based on your…

“What’s done in the darkness will always come to light.” Many fallen political figures, celebrities, and athletes have had this adage stamped on their careers…as well as yours. It’s what you are doing in the darkness that is hindering your sales career. The difference between meeting your draw and exceeding your wildest expectations is what you are doing in the…

What’s rational about buying? NOTHING. In sales, we work in a world full of irrational behavior. Think about some of the "rational, logical" reasons why customers decide to trade in their vehicle.  Maybe they trade because of the newest, popular color; or, while waiting for an oil change, a shopper falls in love with the looks of that chromed out Jeep with the…

Attitude, albeit good or bad is infectious; as a salesperson ask yourself, are you infecting your clients? Are you sneezing optimism on every opportunity or are you coughing doubt and pessimism spoiling your attempts in making a sale? The ABC’s of selling has traditionally stood for Always Be Closing. The acronym’s purpose is to remind sales…