Cynthia Madison's Blog (40)

7 innovations that make driving safer and could save your life

Harder, better, faster, stronger seems to be the perfect anthem for the automotive world, with cars always getting better in terms of performance and efficacy, by popular demand. Carmakers never fail to surprise us with their new lines of vehicles, but beyond power, design, and speed, the one aspect that all manufacturers are focusing on is safety. …


Added by Cynthia Madison on June 20, 2022 at 9:01am — No Comments

5 Marketing Trends Every Company Needs to Know In 2022

Businesses across all industries must invest heavily in marketing. In an almost entirely digital world, there is no denying that implementing marketing strategies is of the utmost importance for your company to achieve business growth and gain awareness. In exchange, you have a higher chance of making a profit. So, looking ahead to 2022, all signs point towards the importance of marketing within the company…


Added by Cynthia Madison on January 14, 2022 at 5:57am — No Comments

Smart ways to improve fleet safety and reduce road risks

Maximizing road safety and reducing the risk of accidents should be a priority for all road users, but it’s especially important for fleet managers or businesses and organisations that use fleets in their daily operations. 

As a fleet manager, it’s your responsibility to make sure that both the drivers and the vehicles they use are well-protected at all times. Since fleet drivers are more prone to…


Added by Cynthia Madison on October 13, 2021 at 5:11am — No Comments

What does it take to open a car dealership?

In planning a car dealership, you have plenty to consider. The outset, layout of the venue, the potential for earning, and permissions you need. 

If you've always dreamed of running a business and have a passion for cars, then starting a dealership may be a match made in heaven. People will always need high-quality automobiles to drive, so owning a dealership is a great business idea. Here are some…


Added by Cynthia Madison on September 3, 2021 at 8:23am — No Comments

The importance of training your staff working in the auto manufacturing industry

Owning a business in the auto manufacturing industry? Here’s why it’s essential to invest in training your employees! 

If you’re running a business in the automotive industry, you need to take training very seriously. Besides the fact that you have the responsibility to provide your workers with a safe workplace, there are also plenty of benefits in seeing training as a priority. …


Added by Cynthia Madison on July 23, 2021 at 4:16am — No Comments

How Do Car Dealerships Attract Customers? 4 Ways to Get Leads

If you are a car dealer, you must know how common it is to get car shoppers into your showroom. To ensure that your staff members are closing deals with customers, you must first give reasons to shoppers to accept your services. So, how can car dealers attract customers? Auto dealerships need to invest more in excellent lead generation tactics. 

Luckily, we have the internet, which allows car shoppers to have…


Added by Cynthia Madison on November 23, 2020 at 6:33am — No Comments

Trends we expect to shape the auto industry in 2021

The future of the auto industry is expected to be more buyer-centric, flexible, and convenient. 

The emergence of new technologies and the switch of customer preferences towards more sustainable solutions has brought innovative changes in the automotive world. The auto sector enters a new era of industrialization with the rise of the fourth industrial revolution. We witness a shift towards emission-free vehicles by…


Added by Cynthia Madison on November 20, 2020 at 2:43am — No Comments

Video marketing tips that will set your automotive dealership apart from the crowd

The immediate results suggest that the automotive industry is set for an expansion this year, as social distancing measures and concerns about the novel coronavirus has prompted consumers to invest in personal transportation. The global pandemic has fuelled the comeback of cars, pummelling sales like no other crisis in history. In the eyes of regular people, vehicles are the ultimate personal protection equipment, finding it…


Added by Cynthia Madison on September 15, 2020 at 8:46am — 1 Comment

Consumer behavior: the modern car buyer’s needs and expectations

Technology is transforming and revolutionizing everything around us, from the way we interact to the way we perform our daily activities. All industries have been deeply impacted by technological innovation and the automotive market is a great example of that. But is technology alone the driving force of progress in the automotive landscape or are there other factors in the equation? 

The truth is that the greatest…


Added by Cynthia Madison on August 19, 2020 at 8:46am — No Comments

Tips for an automotive dealership implementing significant renovations

Automakers from all over the world are introducing new design looks for their dealerships in an effort to increase the impact of the physical showrooms. Car buyers begin contact with the dealer by walking into the facility, which is why the look and functioning of the building still matters. As a matter of fact, automotive dealership facility design is…


Added by Cynthia Madison on July 21, 2020 at 9:46am — No Comments

Navigating through the sea of marketing methods car dealerships use in the digital age

Convincing people to make a purchase is an art of its own, no matter what you sell. But, if we were to compare selling cars with marketing beauty products, the former would be more challenging because cars are more expensive items. Lucky for you, they are also essential parts in someone’s life, so when they step inside a dealership, they’ve already decided to make the purchase. The only problem could be that they can’t find exactly what they need. In fact,…


Added by Cynthia Madison on July 1, 2020 at 2:40am — No Comments

Marketing Ideas to Promote Your Car Dealership – A Step by Step Guide

To build customer trust and become an excellent leader, any entrepreneur needs an effective branding strategy for their business. It’s essential to keep in touch and communicate better with your potential and existing customers, answer all their questions, and build a strong connection. By doing so, you’ll…


Added by Cynthia Madison on June 29, 2020 at 8:04am — No Comments

4 Effective Marketing Ideas to Promote Your Car Dealership

The goal of any effective branding strategy is to become an excellent leader for your business and build customer trust. Create different ways to communicate better with both existing and potential clients. Answering all their questions and provide them with attention can help you build a strong and long-lasting connection. You’ll highlight more your company’s values and create a better image among your competitors. Creative marketing is a must for car…


Added by Cynthia Madison on June 3, 2020 at 5:52am — No Comments

4 technologies that are shifting trucking and fleet management

Not long ago, the transport industry has been hesitant to adopt smart technologies in their essential and general activities. However, they soon realized the impact of modern technologies in the practice of management and conduct of business. Fleet managers and drivers altogether are striving to improve safety and productivity.

Starting from this point, we cannot ignore the fact that technologies such as trailer…


Added by Cynthia Madison on June 1, 2020 at 9:37am — No Comments

Car dealerships are moving online – Are we looking at the future of automotive retail?

Buying an automobile during the coronavirus pandemic seems quite outrageous. However, it’s necessary to have a means of getting around, whether you’re allowed to go to work or planning to head over to the supermarket to buy weeks’ worth of supplies. Owing to the legal and technical obstacles, the car buying experience has become contactless. At least, it didn’t become obsolete. 

Car dealerships are moving their…


Added by Cynthia Madison on April 27, 2020 at 4:12am — 2 Comments

Guidelines for aspiring car dealers – how to open a dealership

You’re not the only car enthusiast who dreams of becoming a car dealer. And you have many reasons to start a business in the automotive industry because it’s one of the titans of the world economy. There will always be a need for cars (new and used), at least until people come up with a more efficient mean of transportation. Who knows, maybe one day we’ll get from London to Barcelona in 10 seconds with the help of a portal? But for now, vehicles are the best…


Added by Cynthia Madison on April 8, 2020 at 5:58am — No Comments

Do consumers really value fuel-efficient vehicles?

Having a car is essential these days. Not only does it give you the opportunity to travel long distances but also the car provides status. An automobile is the ultimate status symbol. With cars, what you drive on the road matters. If you drive, for instance, a Ford, which has attracted generations, that says a lot about you. Ford cars are renowned for the fact that they ensure a smooth, safe, and excellent driving experience. In spite of economic woes, vehicle…


Added by Cynthia Madison on February 26, 2020 at 8:04am — No Comments

How to Promote Your Car Dealership?

Are you looking for brilliant car dealership marketing ideas to promote your business and increase your sales? If you are tired of seeing the same content on every website and social media page, try to use these new, brilliant car dealership marketing ideas. If you can’t accomplish all, at least you can be inspired by them.…


Added by Cynthia Madison on February 19, 2020 at 8:51am — No Comments

Clearing up the air: All about fume collection in the auto industry

The automotive industry is one of the many air pollution contributors, producing carbon monoxide, nitrogen oxides, as well as other types of pollution. Activities such as robotic welding create hazardous metal fumes, which need to be collected to the source as close as possible. There’s no reason to threat, though, because the car sector is doing its best to keep the air clean for all of us. To be more precise, the manufacturing processes have been adapted and…


Added by Cynthia Madison on November 20, 2019 at 8:05am — No Comments

5 ways to increase your dealership business's revenue

A dealership can be a very profitable business whether you sell used or brand-new cars. However, sometimes you may not get as much revenue as you were expecting from your dealership business. Here are 5 ways to increase your profit from your dealership company:  

  1. Offer prepaid maintenance programs 

Offering prepaid…


Added by Cynthia Madison on October 18, 2019 at 10:36am — No Comments

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