Facebook has become so entrenched as the social media leader, it’s difficult to imagine any new threats emerging…but what about old threats? What about long forgotten ancients, stirring from their slumber and rising from the sea to reclaim their throne? In the world of social media this may be happening right now.

What about Myspace?

Well, it turns out sexy isn’t the only thing Justin Timberlake is bringing back.

That’s right; Justin Timberlake and the Specific Media Group are finally putting their new plans for Myspace into motion. The duo purchased the flagging social network for about $35 million dollars, waving the old guard bye bye bye.

How do they plan on competing with modern juggernauts like Facebook and Twitter? Well, for starters they have adopted a truly genius registration system (adopted, not invented, this I promise you.) Basically, they’re going to let users register on Myspace using their accounts from other social networks. This does two things exceptionally well. First, it lets users test the waters without going through some pain in the butt, everything I own, form submission, which will make people more willing to give it a shot. Secondly, the account info from the other social networks will be automatically imported to Myspace; this will likely include friends lists, enabling a relatively painless conversion to a new form of social media.

This isn’t Tom’s Myspace though. The social network has received and aesthetic and functional facelift courtesy of it’s new ownership. The new site is heavily focused on visuals, much like Pinterest, but its look seems to be a little sexier than the Pinterest’s board format.

Will anyone care? That remains to be seen. In the meantime, check out their video showing off the new site.


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Comment by Kathleen Perley on October 2, 2012 at 11:57am

Social Media continues to be a great way to connect with consumers especially gen-y as their purchasing power increases.  Myspace's redesign to a more visual format like Pinterest will increase its adoption rate but doubt will be one of the top emerging ( or re-emerging) platforms.  Dealers should focus efforts on the primary platforms including Facebook, Twitter, YouTube, Google+, and Pinterest. I would recommend keeping your eye on Instagram as its popularity continues to grow. Access a FREE Social Media Marketing 101 - http://info.localsearchgroup.com/social_media_marketing_strategies

Comment by Timothy Martell on September 26, 2012 at 9:51pm

Great feedback everyone! Keep it coming!

Comment by Ralph Paglia on September 26, 2012 at 9:28pm

I've been using MySpace.com for over 8 years on a steady basis... Most of the content I post or syndicate from both ADM and dealerELITE gets posted to my MySpace profile page.  This is a network that although toppled from its heyday, still has over 200 million active users.  When Specific Media bought MySpace, I was engaged in daily business activity with Specific Media and was asked to assist in their redevelopment of the music application for MySpace, which I did... By no means would I recommend ignoring MySpace as one of the social networks included in a car dealership's social media marketing strategy.  A few observations, MySpace works exceptionally well for uploading and sharing videos... Not that it will replace YouTube, but MySpace videos seem to show up prominently in Google search results (SERP).  Also, MySpace has user friendly content syndication and positing applications and API's so apps like "Add This" work exceptionally well, pulling over images and the article's first paragraph.  Also, if you are into music, MySpace has more songs available than iTunes, Rhapsody and Spotify!

Comment by Craig Lockerd on September 26, 2012 at 3:11pm
Comment by Keith Shetterly on September 26, 2012 at 2:31pm

I've heard from the under-20 crowd . . . "Facebook isn't hip" . . . just watch out.

David, I think Google might be thinking the same as you and I right now, truth be told.

Comment by David T. Gould on September 26, 2012 at 2:26pm

I am impressed by the video sign up link and automated content loading... Have not received response to invite yet, but look forward to seeing how they organize my current content (vs having to set up profile and uploading again) If initial sign up is any indication, this is going to be good. Rock on Justin Timberlake! 

@Keith, Google definitely should have bought MySpace at that price it was worth burying / merging it to Google + vs. leaving the door open for a phoenix to arise from the fire. 

Comment by Keith Shetterly on September 26, 2012 at 1:22pm

If they can continue to monetize it, which Facebook has failed at, and they can continue this new look . . . well, money talks and b.s. walks.  As a public company, FB is threatened by Wall Street's perception and also by user fatigue . . . I just recently canceled my MySpace.com account . . . which, except for SEO reasons, I may as well do with my G+ account.  Hmmmm.  Maybe Google should've purchased MySpace?

Comment by Rosaline Halversen on September 26, 2012 at 12:42pm

This video really does change the image of what we all think MySpace was. I also think a name change would help the brand, but looks like they took all the key social networks everyone loves and merged it.

Comment by David T. Gould on September 26, 2012 at 12:37pm

very nice... I never joined the initial MySpace, but I'll give this a shot. DTG

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