Shetterly's Three Laws of Reputation

1) Reputation is advertising. Good or bad, you don't buy it, but you pay for it one way or another.

2) Reputation begins with customer service that people must talk about. If you fail at great customer service and you fail to be talked about positively, you are going to fail at great reputation.

3) Reputation is something you own as far as responsibility, but your customers always own it as far as content--it's what they say, not you, that is your reputation.

(from the dealership series "Shetterly's Three Laws of...")

Keith Shetterly, keithshetterly@gmail.com
Copyright 2011 All Rights Reserved
www.keithshetterly.com
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Comment by Joe Webb on April 29, 2011 at 10:42pm: I like the branding of the "Three Laws of..."

Good idea for personal branding.

Comment by Keith Shetterly on April 27, 2011 at 9:28pm: Thanks Jae! I'm trying to put down some simple things to follow that, hopefully, we can all agree on. OR, if we all disagree, we'll know why.

Comment by Jae Chang on April 27, 2011 at 9:15pm: A + B = C

A + C = B

B + C = A

A + B + C = winning!??....scratch that -- SUCCESS!!

How more Commutative can it get.

Nice Keith!