I attended my first Digital Dealer forum last week and found it to be an amazing experience.It started with a Round Table Peer networking and I chose to sit in a group that was for Internet…Continue
We have agreements with about everyone....had a terrible experience with Carsdirect 72 leads 0 sales...and customers seem to use it as a wish lists...for new or used...not to mention I hate that they…Continue
I get asked a lot what makes a successful internet department and I realize I am only being asked my opinion since there are more ways then one to do it.
I do have a preference but for those looking to set one up here are some choices you have.
The Business Development Center - (B.D.C.)
You can have different types of…Continue
I am working late once again and while doing some research I ran into this start-up company.
I found them while doing some searching on Youtube. I was doing searches on Craigslist postings and something caught my eye where the ads are on the right. It read carcopia.com Buy the same place where dealerships buy from.
Obviously, I could not help but do a complete background on what this company is about.
Of course the consumer would be…Continue
I have repeatedly been told by sales personal that they do not need to mark there deals sold because the system automatically does it. I have also heard this is why some customers are not logged.
This is on premise a horrible idea that you are relying on technology alone to give you one of your best contacts you will have.
I want you to consider something. This person liked you, the dealership, and the deal so much that they invested thousands of dollars with you.…
When I hear in a retail environment those magic words I am so fond of, "I am just looking" I have learned to get excited. I believe that so many fear it and/or ignore the customer after hearing it....to me this is an opportunity to do business.
If we are going to be sucessful we have to learn to listen to customers objections. Then respond pleasantly, professionally and in a fashion that allows us to move to the next step.
Customers first off would not come…Continue