Comment

Comment by mike holmwood on June 22, 2011 at 8:19pm

good video david. if we dont get away from the basics we wont have to get back to them. thanks for the training.

 

Comment by Brian J Walter on June 22, 2011 at 7:23pm

David is absolutly correct.  Weather you call it "Road to the Sale" or a "Sales Process" or "Downstreaming" you need to have something in place to move the process forward and best serve the customer.  Even if a step gets skiped over you must come back to it before you can close the sale.  To think that having a process is passe' and just start winging it, I believe that you will be in a world of hurt.  Great work David.

Comment by Michael Baker on June 22, 2011 at 2:31pm

Agree David R, the sale process usually starts with the consumers navigations through automotive sites until purchase time necessity/desire. Studies show most consumers begin navigating 9 months previous to a purchase. But once the consumer arrives a structured process that integrates discussing with the majority of consumers what they 'discovered' on the inet, as the majority visit for new and used vehicles...The internal steps presented by David are fundamentally good reminders for all. Ty

Comment by David Martin on June 22, 2011 at 1:36pm

Thanks Terry. I love "it may get repaved now and then"

Comment by David Ruggles on June 22, 2011 at 1:36pm

The "Road to the Sale" is certainly alive and well.  The problem is that because of the Internet it has become much more difficult to achieve and maintain "control."  In fact, the Internet has handed that critical factor to consumers.  I ain't happy about it, but it is what it is.

Comment by David Martin on June 22, 2011 at 1:36pm

Thanks for the kind words Skippy. Italy was great. How was your trip?

Comment by Terry A Powell on June 22, 2011 at 1:23pm

Sales process = gross profit. Great info David. There will always be a road to the sale...it just may get repaved now and then.

tp

Comment by Dixon Pulver on June 22, 2011 at 12:56pm

I keep a short cut on my desk top that I am continuously sending to my staff.  I hear them start complaining about lost sales and low gross, I attach it to email.  I never even say a word.  Within a few days I get a thank you for re-sending it.  After 30 years it still is the most important part of the sale.  Keep it up.  Have a wonderful day!

Comment by Simon Bowkett on June 21, 2011 at 2:26pm

Hi David, as alway, great video. How was Italy? Skippy

Comment by David Martin on June 21, 2011 at 10:59am

Thanks Chris, I hope they find it of value.

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