AS AN EXECUTIVE MANAGER, WHAT DO I EXPECT OF MY TEAM?

My concepts include management is every manager's job description. Every manager is a specialist with a specific area of responsibility BUT anytime something needs to be handled, it is YOUR responsibility.…

The goal of any effective branding strategy is to become an excellent leader for your business and build customer trust. Create different ways to communicate better with both existing and potential clients. Answering all their questions and provide them with attention can help you build a strong and long-lasting connection. You’ll highlight more your company’s values and create a better image among your competitors. Creative marketing is a must for car…

Don't allow your Finance Department to become average and never take the department to the next level..We often times say, It's as good as it  will get with the staff we have....your staff may have the potential but simply may need the correct coaching!! We consistently send the Finance Department to every Training Seminar and spend money for hiring the best trainers in the business....9 out 10 times..your staff hears the same exact material that they heard at the previous…

Are Consumers Ditching the Dealership? How to Improve the Car Buyer’s Shopping Experience.

  

Have you heard the claims that most consumers would rather go to the dentist than to the dealership? Year after year, we hear similar bad claims. The recent 2016 Beepi…

Automotive Marketing: An Overview of Current Marketing Trends, Statistics, and Strategies

The auto industry has undergone ongoing and dynamic transformation over recent years.  Connected technologies, changing trends in consumer shopping behavior, digital and mobile channels, longer vehicle lifespans, and consumer mobility behaviors are all impacting how the…

How to Find and Convert More Car Buyers with Digital Marketing

Most consumers today head to the internet to research their next car and the dealerships they will visit. And most dealerships have an online presence to connect with these consumers such as a website and a few social media sites. For most car shoppers, your online presence will be their first…

Throughout the automotive industry, there are numerous methodologies in the advertising, marketing, and sales techniques hemisphere. However, in this vast market with tremendous competition, there are certain dealership “basics” which can be easily overlooked. These small details, which exist in the most successful dealerships, are often neglected and can result in a quite large downfall in the dealership’s reputation, and brand…

Within the automotive marketplace, the data-centric importance of a dealership has come to the forefront. One of the most essential tools in driving this type of dealership, is it’s utilization of a CRM. The CRM is a tool meant to organize, track, and store all dealership data to increase the overall dealerships efficiency. No matter the size of the store, nor its number of stores in a group, implementing a…

Dealership Marketing: 7 Surefire Ways to Ramp Up Your Email Marketing Success

Email can be a strong platform to connect with your current and prospective customers throughout the purchase journey. Regardless of the many channels available to market to your audience, email should be…

Today begins a new series on providing dealers with a comprehensive look at specific vendor products. All in an effort to bring a better customer experience to each store. Beginning with Call Monitoring, this will be focusing on two of the premier call monitoring solutions; CallRevu’s Call…

In every dealership, there tends to be certain stand-out sales personnel. These individuals have the experience to coordinate their knowledge of the dealership industry with an organization level that allows them to excel in their daily tasks. On the other hands, every dealership will also carry with it personnel who act in the opposite manner when compared to the “top” employees. Certain characteristics will…

With competition continuously growing in the dealership industry, dealerships are having to take advantage of different methods and make a change in certain ideologies. This can be anything from upgrading the dealership’s CRM, to utilizing a vendors’ targeted email marketing tools. However, no matter which methods are used in an effort to stay competitive, there will still be a basic set of rules that will help…

Recently, I found myself inside a dealership for personal reasons; I was purchasing a new car. However, and I normally do not speak in the first person, I found myself being spoken to about political beliefs, and even worse so, I was informed as to the personal beliefs of the salesperson, and the sales manager. It took less time for me to decide to leave the conversation, and the dealership, than it takes me to…

With the immense amount of access given to the consumer, regarding vehicle research, the dealership hours of operation no longer apply. Whether it be midweek or weekend, morning or night; car shopping can take place anytime and anywhere. This creates a large competition with local dealerships, and as competition increases the need for…

Today’s dealership consists of many moving parts. That hectic environment can sometimes make it seem daunting to manage the time of not only one’s self, but also the employees inside the dealership. There are a multitude of methods to do this, but it may not work similarly for everyone, especially when looking at the difference between a salesperson and a general manager. However, through the use of a 6-step…

This summer, Beepi, along with the Harris Poll, conducted a dealership survey attributed to the American consumers’ attitude towards car dealerships. This survey was sectioned off into a wide range of demographics. This included millennials vs. seniors, men vs. women, and parents with children vs. parents…

Throughout the dealership industry, customer experience is evolving. With this adjustment in the market of customer satisfaction, dealerships have been put in a position of choice; adapt or be left behind. There are certain factors that have led to this, and these have dealt a major blow to many stores that refuse to take the steps necessary for customer experience survival. Whether it be the Millennial…

The dealership market is changing. A younger generation is growing in the management side of dealer operations, and with that comes a new found growth mentality. While many dealerships are doing well, and have shown a constant growth pattern quarter after quarter, the obvious question that appears would be to ask how long this growth can sustainably continue. That’s not the question we’re going to answer today.…

Is your sales team committed to giving it their all 100% of the time?   Read how to create and sustain an enthusiastic, professional and committed staff to inspire excellence and close more deals. 

Our dealership motto:

100% of the customers will receive

100% of what we have to…

In any dealership, no matter how large or small, the CRM should be at the core of it all. From beginning to end, from a prospect to a sold customer, using the CRM to function a sales department will save time, energy, and most importantly, money. But, no matter how many sales personnel believe that they’re working the CRM correctly, they most likely are not. Even when correctly working inside the CRM, there are small mistakes…