Here we are again with the video series, Ali Reda’s Road to Sales Success. We’ve been learning all…

In our video series Ali Reda’s Road to Sales Success, we’ve been exploring every bit of a process that we want to use to help you accomplish your dreams and goals. It worked for Ali, it’s working for Carlos, and it…

In this cutting edge digital time, to coordinate the pace of digital marketing, organizations are following successful digital marketing patterns to meet the clients' necessities. These days, advertisers have no more confidence in conventional marketing. In this manner, so as to make their business sparkle, individuals are utilizing the best patterns that you can't overlook. This is giving productive outcomes and henceforth are the best decision for entrepreneurs. Also, it assumes a…

In this digital era, there is no doubt that brands are substituting conventional marketing methods and gradually investing more funds in more effective social media marketing. Today, social media has become an integral part of your existence. You could now see advertisements on your newsfeed without even noticing them. Unlike newspaper or television, there is no scope for changing the page or flipping the channel, you know that the advertisements on the social media channels are just…

How a dealership's custom-tailored Facebook Advertising strategy helps them move more metal

SARASOTA, FLORIDA, May 5, 2017 (Newswire.com) - Sarasota Ford, a Top 150 Ford Dealer, and Dealers United, a company that brings digital solutions to auto dealers, were recently published by Facebook Business highlighting the auto dealership's success with Facebook Advertising.



The case study showcases how the dealership triumphantly reached their local community and earned a…

News for the Week of 2.25 

Facebook Reactions Are Here!

Facebook has been telling us about this enhancement, and now it’s finally here. Rather than simply clicking the little thumbs-up to like a post, users have 6 emoji options to help them express their…

News for the Week of 2.4 

Snapchat Add Me URLs

Snapchat recently rolled out Add Me URLs to make adding people even easier. Users are now able to copy their own unique URLs and instantly share them via apps like Twitter, as well as add them in places like signatures.  When the URL is…

News for the Week of 1.27 

Periscope Broadcasts Live on Twitter

A brand-new functionality that’s initially rolling out for iOS, Twitter is now making it possible for users to watch Periscope video broadcasts without leaving the…

A Growing Generation 

As Generation Z grows into a larger-purchase generation, it’s important for your dealership to take notice of the ways this younger generation of shoppers prefers to tackle the marketplace. The way they shop, research, and connect with businesses will affect the way your dealership chooses to communicate with and market to them.…

Utilizing New Year Trends and Tools 

After reading Social Media Shake-Up: Part I, you’ve learned about the social media platforms and trends expected to dominate the 2016 market. Part II will give you insights regarding how competitive…

News for the Week of 1.13 

Twitter Conversational Ads 

Twitter recently introduced conversational ads to make it easier for consumers to engage with and spread brand messages.  Giving advertisers an even more powerful way to spread their influence across social media,…

What’s New & What’s Staying the Same in 2016 

Each year there are shifts and updates in social media. One minute, a platform is the hottest new thing around, and the next, it’s been deleted off everyone’s smartphones and a new one’s taken its place.  In 2016, it’s important your dealership stay on top of the latest trends and consumer insights in order to…

Who are You Speaking To? 

Internet users, marketers, and the consumer industry are overwhelmed when it comes to the number of social media platforms available to them today.  There is a seemingly endless number of outlets and websites consumers visit to interact and get their information, and it’s important for dealerships to know who they’re…

News for the Week of 1.6 

Pinterest Privacy Policy

Pinterest recently updated its privacy policy in order to make the user experience feel more personalized and be more useful.  Users can now connect their Pinterest accounts to different apps to Pin…

News for the Week of 12.30 

Google 360-Degree Storytelling on YouTube

Storytelling is BIG and YouTube doesn't plan on missing out. Google Spotlight Stories are now available for select Android users on the YouTube app, bringing an in-the-moment, virtual reality feature to users. Now,…

Facebook Reviews Matter

Look out, Yelp.  Facebook has joined the latest list of sites vying for consumer attention when it comes to user reviews and ratings.  With its recently-launched Best Professional Services site, it joins a crowded market that caters to local businesses and organizations seeking…

Creating Original Content for Your Social Media Platforms

There’s no denying auto dealerships have traditional marketing channels down to a science, but modern consumers find every way they can to skip over ads. In response to this problem, content marketing has become one of the most successful ways to engage consumers across the internet and social…

It's the Holiday Season

The holiday season makes it the perfect time for your dealership to join in the spirit, get customers excited, and make sure you’re the go-to destination for their holiday car shopping.  Not only are consumers looking for big-ticket items like vehicles, but they’re also on the lookout for stocking stuffers like service gift certificates, oil…

Virtual Reality 

The car-shopping journey has become primarily virtual. Consumers now do most of their research online and learn about dealerships via the internet, and in turn, 70% of the buyer journey is complete before shoppers even…

Consumer Experience Meets Technology 

Consumers are continuously putting information and data about themselves into the online world, and in order to take your dealership to the next level, it’s important to focus on what’s being said.  Creating a positive overall customer experience is integral to the success of your dealership, and that begins where shoppers are…