Search engine optimization is one of the most affordable forms of advertising and produces an exceptionally high return on investment (ROI). The chart below compiles basic…
Search engine optimization can be a confusing thing. As search engine algorithms frequently change many find it hard to keep up with the latest trends and best-practices in order to maintain high website rankings.
Well, the 800-pound gorilla in the room is Google which, according to the 2018 Search Market Share report by SparkToro, commands…
ContinueAdded by Brett Sutherlin on November 19, 2018 at 12:18pm — No Comments
Did you know subject lines framed as questions get fewer open rates and replies?
Most people assume you SHOULD ask questions in your subject line in order to get more open rates when that’s not the case. You can also increase the success of your marketing campaign by dropping the exclamation points!
We know it’s hard to break the mold, and…
ContinueAdded by Paul Potratz on July 1, 2016 at 3:17pm — No Comments
Search engine marketing is valuable tool when used correctly. But it's not the be all, end all of digital marketing. You need to be able to step outside of your comfort zone if you want to achieve digital marketing success.
If you haven't already begun experimenting with other tools; now is the time. The first tool you should start with is email marketing. Tap into your current database and gather more information about your customers.
On this episode, Paul explains how you…
ContinueAdded by Paul Potratz on June 28, 2016 at 3:31pm — No Comments
Are you testing your emails before you send them?
More than 80% of the population use smartphone and other mobile devices. Over 60% of people open their emails on mobile devices. So what is your business doing to adapt to these ever-growing numbers?
In this week’s Hard Facts, Samantha explains that you should not only be A/B testing subject…
ContinueAdded by Paul Potratz on June 24, 2016 at 1:41pm — No Comments
Are you looking for fast and easy ways to speed up the success of your business?
This week on Think Tank Tuesday, Paul will go into detail about techniques you need to use to brand your business and become successful in no time. The first step? Ask yourself these questions.
Why are you unique?
What do you do as a business owner that is…
ContinueAdded by Paul Potratz on June 21, 2016 at 2:29pm — 1 Comment
Comparing yourself to competitors in the same market...is it really such a good idea?
In this week’s Hard Facts, Samantha explains why it's not always ideal to compare your business to a competitor's, but how to do it properly in the right circumstances. Watch now!…
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Added by Paul Potratz on June 17, 2016 at 12:00pm — No Comments
Attention to detail can lead to fewer car accidents. In this week's Think Tank Tuesday, Paul explains how being dumped into an automated voicemail system can make it extremely difficult for customers to access your business.…
ContinueAdded by Paul Potratz on June 14, 2016 at 2:41pm — No Comments
Has your blog reached its greatest potential?
Your blog can boost traffic to your website, create demand for your products and services, and position your business as a credible resource for information. If you’re not utilizing your blog properly, you’re missing out on awesome opportunities!
Watch this week’s Hard Facts to learn about some…
ContinueAdded by Paul Potratz on June 10, 2016 at 3:41pm — No Comments
According to Dataium's most recent benchmark study, the average number of monthly unique visitors to a dealership's website is 6,509. Of those, an average 1.7 percent submit a lead form. Combine that with an average half percent conversion rate for chat, along with phone calls and walk-ins (which are…
ContinueAdded by David Metter on May 29, 2015 at 8:59am — 2 Comments
Three American League MVP awards, 10 championships, and 15 All-Star Games -- Yogi Berra is arguably one of the best catchers in MLB history and knew a thing or two about the importance of timing.
It got me thinking about today’s post and how lead…
ContinueAdded by Lisandra Ramos on October 24, 2014 at 8:58am — No Comments
Bob visits a website searching for a new vehicle. As he filters down to the model he is considering, he is confronted with a seemingly endless list of stock photos with similar prices. Frustrated at the lack of information, he leaves and attempts his search on another site just to get the same results.
Suzy is in the market for a used vehicle.…
ContinueAdded by Brian Cox on September 16, 2014 at 8:30am — 1 Comment
You might remember the famous Hans Christian Andersen story called The Emperor’s New Clothes. It’s about a team of con artists who sell an emperor a “magical suit” of clothing that appears invisible to stupid or incompetent people. Of course, the emperor had bought nothing but thin air - but all of his trusted…
ContinueAdded by Stephen Jackson on February 3, 2014 at 12:28pm — No Comments
TIMOTHY MARTELL recently wrote a somewhat scathing assessment of an overlooked SEO problem. Those familiar with SEO know that duplicate content can be the "anchor around your kneck" when it comes to trying to keep a first page position on GOOGLE. His entire article can be found here.…
ContinueAdded by Sarena West on January 14, 2014 at 1:00pm — No Comments
An SEO, one of the most common questions from potential clients goes something like this: “If we target keywords X, Y and Z, what kind of return can we expect on our investment? We need to know the potential ROI before we invest.”
Did you catch that? The keys to that question are the…
ContinueAdded by MANNY LUNA on December 24, 2013 at 3:00pm — 2 Comments
SEO is destroying the car business.
Its an awkward thing to write as the president of an SEO company that serves car dealers. Inherently, SEO should be a good thing...nay...a great thing. A core marketing…
ContinueAdded by Timothy Martell on August 28, 2013 at 2:00pm — 12 Comments
Is there anything better than a nice breakfast of crispy hot spam? Oh...what's that you say? Pretty much anything? Well, guess what buttercup...Google feels the same way, but people keep trying to serve up spam all the same. One technique is hammered and gets you penalized, and the army of spammers (the ones who give SEO a bad name to begin with) just move on…
ContinueAdded by Timothy Martell on August 19, 2013 at 1:00pm — No Comments
Google can’t seem to make up their minds. That being said, they sneakily introduced a change that I believe most businesses (and consumers) will welcome.
In May of 2012, Google implemented their Zagat rating system which was confusing for both businesses and…
ContinueAdded by Arnold Tijerina on July 11, 2013 at 9:00am — 2 Comments
Added by Paul Potratz on February 27, 2013 at 10:20am — No Comments
According to Rand Fishkin, Founder and CEO of SEOmoz.org, *there is an increase in blog readership as of late but a dramatic decrease in the amount of people blogging. This sets the stage for a powerful…
ContinueAdded by Michael Cirillo on January 6, 2013 at 1:30am — 2 Comments
Here is a great video that shows how much advertisers are paying to get their message in front of people. You’ll agree that SEO provides far better ROI than the typical alternative.
Search engine optimization is one of the most affordable forms of advertising and produces an exceptionally high return on investment (ROI). The chart below compiles basic…
Added by MANNY LUNA on January 3, 2013 at 1:00pm — No Comments
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