It's one of the most overlooked components of a modern automotive internet marketing strategy. Some do it naturally, expressing the way they want the dealership to be perceived by customers and potential customers by instilling a unified sense of direction amongst employees, on their website, and throughout their online interactions such as on social media or when…

There are two truly valid ways to post on social media. It depends on the personality, goals, and bandwidth available within your business. Both have pros and cons. Both have chances of success and failure.

This is Part III of the series on timing. Please read…

We have often heard the mantra in sales, “like attracts like,” but few of us take the time to understand how this translates to our career in sales. In order for a customer to buy from you, they must first be able to relate to you. Chameleons thrive in sales because they have the ability to become likeable with their clients. The way they become likeable is by…

Over the past few weeks I’ve been on the road pretty much non-stop.  A few of the first time dealers I’ve recently trained are: Panama City Toyota, Stokes Mazda, Kia Country, Courtesy Chevrolet and Superior Chevrolet.  One of the great things that has come out of our “Personality Selling Seminar” at the dealerships is they…

We are on the road for a couple of weeks training a variety of dealerships. I gotta say our Personality Selling System is such a great hit with both the sales persons and the managers. They tell us it’s not only a unique approach to sales but when we follow-up our training has always expanded the sales of the dealership.

Our on-line and social media production department is currently working on an on-line customized P.S.S. training program with audio, video and mobile…