There was a time when the search engines rewarded content of all types. If a website syndicated content from elsewhere on the web and exposed it to their audience, it wasn’t as good as unique content but at least it didn’t hurt. Some of the content would be de-indexed as duplicate but the overall health of the domain itself was not harmed.
Today,…
ContinueAdded by JD Rucker on January 29, 2013 at 8:30pm — No Comments
By now, if you've been reading what I've been posting the last few months, you know that content marketing is the key to current and future search and social success. Businesses who really want to do what sites like Google and Facebook really want them to do will be using high-quality content on their websites as the hub through which they…
ContinueAdded by JD Rucker on January 29, 2013 at 3:26pm — No Comments
The marketing adage “content is king” has been around for a long time. In 2013, it appears that both the search engines and social media sites are focusing on content as their driving forces, but in a different way than most understand. Things are changing in the world of internet marketing. Here’s what you need to know.
Content was never really “king”. Though it…
ContinueAdded by JD Rucker on January 3, 2013 at 8:30am — 4 Comments
As more businesses start to embrace the cost-effective method of social media promotions that Facebook Sponsored Stories offers, I’m seeing some mistakes pop up. As Louie Baur posted last week, you have to be…
ContinueAdded by JD Rucker on January 2, 2013 at 8:30am — No Comments
Let's face it. Facebook (and Google+) love pictures. It ranks at the top of the news feed food chain above text posts, videos, and links. It's the primary reason that many people visit Facebook in the first place. They want to see pictures of little Timmy sliding into third base, the places that their friends and family are…
ContinueAdded by JD Rucker on December 23, 2012 at 8:58am — No Comments
There is a very distinguishable difference between SEO content and content that brings SEO value.
The easiest way to look at it is that SEO content is what you put on each page of your website to let both visitors and the search…
ContinueAdded by JD Rucker on December 18, 2012 at 6:00am — 2 Comments
There's really no way around it. The only technique to truly maximize the effectiveness of your content to be engaging on your website, relevant for SEO, and useful for social media is to think three-dimensionally.
This is Part II in the series…Continue
Added by JD Rucker on December 17, 2012 at 4:45am — No Comments
In an ideal world, we would have the time and resources to create four types of content: converting website content, engaging website content, SEO content, and social media content.
Throw in public relations content,…
ContinueAdded by JD Rucker on December 15, 2012 at 3:53am — No Comments
It may be the biggest change in the Google algorithm that very few people noticed. The reason they didn't notice is that the change has been slowly happening since February, 2011. Between Panda, Penguin, and the rise of social signals, word count of content is not…
ContinueAdded by JD Rucker on December 9, 2012 at 12:16am — No Comments
For the past several years, content has been a component of search engine and social media marketing that fell far below the tricks and techniques that helped achieve business goals. It was possible to be successful with limited or low-quality content. In…
ContinueAdded by JD Rucker on December 1, 2012 at 8:00pm — No Comments
There are times when you're going to post a piece of content that is too good to post in just one place. It could be extremely informative, very timely, majorly entertaining, or perhaps you just really liked it and want to post it in…
ContinueAdded by JD Rucker on November 14, 2012 at 3:51pm — No Comments
Last month I had a conversation with a potential client who was describing their content marketing strategy. They had a strong understanding of the theories of posting content that people will share and mixing in promotional content from time to time. It's a basic and effective way to build a community and a…
ContinueAdded by JD Rucker on November 12, 2012 at 8:51am — No Comments
For a while now we've been discussing the concept of posting "sharable" content on your website to support your "money pages" and "SEO pages". Here's a quick breakdown of the three to act as a refresher:
Added by JD Rucker on November 2, 2012 at 11:37pm — No Comments
When the topic of SEO comes up, many people envision HTML code and meta tag adjustments. They think of keyword stuffing. They consider the bounds set by the OEM of what they can and cannot do with their websites and how far they can push the boundaries to extend their market reach.
They don't usually imagine finding…
ContinueAdded by JD Rucker on October 22, 2012 at 12:55am — No Comments
General consensus in advertising today is usually that the most effective advertising is specifically targeted to a narrow field of people that you want to reach. For years this has been accomplished with complicated technology and it has definitely shown performance improvements from non-targeted to targeted ads. This level of targeting has never been available for…
ContinueAdded by Timothy Martell on August 7, 2012 at 8:26am — No Comments
The great thing about LinkedIn is that there's always something more you can be doing to promote your business, find connections, and drive traffic to your profile. The LinkedIn community is diverse, intelligent, and constantly growing. Successful business professionals are working to leverage their presence in this network to learn from their peers and succeed in their own business endeavors.
In that spirit, here are three easy yet effective ways to have a voice on LinkedIn in order…
ContinueAdded by AutoSTARR on January 13, 2012 at 3:30pm — No Comments
Google recently announced a new update to their search engine algorithm that puts a greater emphasis on recently published, fresh content. "This change...promotes fresher results...so that we provide users the most relevant answers to their queries," according to a Google spokesperson.
Regularly updated content has always been a positive ranking factor in SEO, but this announcement from Google makes it that much more important.
So how can your dealership use…
ContinueAdded by Ali Amirrezvani on November 11, 2011 at 4:59pm — No Comments
Some people have heard me say this in the past
“It’s not your website provider’s job to give you a working website. It’s their job to give you a functional one; it’s your job to make it work”
What does that mean…REALLY?
• It’s Your Job – to know what keywords to rank for
• It’s Your Job – to create good…
Added by Larry Bruce on November 6, 2011 at 5:34pm — No Comments
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