We all want to manage our online presence, especially when it comes to search engine optimization. Unfortunately, due to the very nature of backlinks, it’s often out of our control. Until now, there hasn’t been an official solution for when you’re bombarded by poor…
ContinueAdded by Timothy Martell on October 17, 2012 at 10:00am — No Comments
Google’s Matt Cutts just recently announced an update for the Page Layout algorithm, which originally came out in January. This algorithm is designed to reward websites who place their content above their advertisements. In a tweet on the subject Matt Cutts mentioned that 0.7% of English language queries will be affected. This may seem like a small number but in reference to…
ContinueAdded by Timothy Martell on October 11, 2012 at 10:30am — No Comments
One measurement of website success tends to get overlooked a lot in favor of other, bigger numbers like traffic and bounce rate. That measurement is conversion rate, what percentage of visitors to your website convert into a lead. One of the biggest factors when it comes to…
ContinueAdded by Timothy Martell on August 21, 2012 at 9:56am — No Comments
Google’s online ventures are usually anything but under the radar. Yet recently, in what may be a game-changing play, the search engine giant quietly entered the third-party lead provider business for car dealerships.
The beta version of Google Comparison Ads for Autos (which is unofficially being referred to as “Google Cars” within the industry) was launched to very little fanfare a few weeks ago in the San…
ContinueAdded by Arnold Tijerina on July 26, 2012 at 10:01am — No Comments
Do You Have An SEM Strategy For Service? from Potratz on Vimeo.
Search engine marketing is an excellent tool to increase awareness and profit for your service department. Why focus only on those looking to purchase a vehicle when you can also target…
ContinueAdded by Paul Potratz on July 10, 2012 at 5:34pm — No Comments
SEO, Search Engine Optimization, is how websites alter their content to improve ranking on search engines; e.g., Google, Yahoo, Bing. The higher a website ranks on a search--ideally within the first five results--the more website traffic. This is often the difference between commercial success and failure. SEO alters a website's webpages by modifying HTML, Hyper Text Mark-up Language, external and internal links, and content to improve the website's search rank.
Crawlers:
To…
Added by Garrett Osborne on May 5, 2012 at 1:30pm — 1 Comment
ZMOT its everywhere seems like these days. With Google as the general session at Digital Dealer this year I thought I would talk about how we see the execution of ZMOT for dealers. Below are the slides from my presentation. I think these numbers will add up to a pattern if you look at the slides closely.
There is not ONE ZMOT in Automotive there are TWO
Added by Larry Bruce on April 8, 2012 at 10:32am — 1 Comment
Last Digital Dealer we explored the data behind SEO & PPC and where your efforts get the most bang for the buck.
At Digital Dealer 12 in Orlado April 3-5 will will explore the data behind ZMOT and how to execute it in your store to increase lead volume and most importantly Show Rate in the dealerhips.
Click Here to attend my Digital Dealer 12 Session "Marketing…
ContinueAdded by Larry Bruce on March 29, 2012 at 11:40am — No Comments
That kills a General Manager it’s what he doesn’t know!
Those words spoken to me by one of the smartest dealers I ever worked for, Jay Marks, have stayed with me since 1996. Same principal applies in every position of the dealership but particularly in marketing.
Let’s face it Marketing is quickly becoming a…
ContinueAdded by Larry Bruce on March 28, 2012 at 10:00pm — 1 Comment
As some of you may know, I served as the director of ecommerce for the Asbury Automotive Group (NYSE: ABG) a few years ago. One of the most rewarding things about working for a publicly-traded MegaDealer Group was the ability to not only negotiate from a position of strength (we had over 120 franchises back then), but also the luxury of relying on a team of experts to help us always select the best of the best providers of any product or service.
While our process was exhaustive (we…
ContinueAdded by Steve Stauning on March 14, 2012 at 2:27pm — 3 Comments
But you couldn’t be more wrong about microsites!
I have had a few dealers reach out to me lately on Microsites being a bad idea and even one of the largest industry providers asking me if dealers using them will be “Black Listed” by Google…REALLY?!
In this video Matt Cutts from Google explains his OPINION on microsites and calls out a post by Vanessa Fox “Microsites A Bad Idea Most of the Time”.
…
ContinueAdded by Larry Bruce on March 10, 2012 at 12:12pm — 1 Comment
An interesting report from comScore and I think some premonitions for retail automotive.
Added by Larry Bruce on February 18, 2012 at 12:18am — No Comments
In Google's latest attempt to make Google+ the biggest social network, they've integrated it into your search results.
Of course, this hasn't been done across all Google search results. In order to see this integration, you must be logged into Google+ (though some have seen it simply logged into Google) and be using their secure search portal at https://www.google.com. The company is calling this search update "Search Plus Your World" and…
ContinueAdded by Ali Amirrezvani on January 12, 2012 at 2:36pm — No Comments
The AutoMazing Podcast is a group of cars guys (Larry Bruce, Chris Saraceno, Eric Miltsch, Bryan Armstrong, Shaun Raines, Tracy Myers & Rob Campbell) that get together 2 to 3 times per month and discuss the topics affecting our industry.
12/29/11 - What Makes A Great Customer Experience & What Is CarMax Doing We Should Be…
Added by Larry Bruce on January 4, 2012 at 6:26am — No Comments
TrueCar has certainly stirred up a hornet’s nest with “Know the REAL Price”. To be fair they are not the only online lead generator that uses dealership transactional data in an effort to get between the customer and the dealership and get a piece of the car sale either through a pay for lead or pay for sale pricing model.
Both KBB and Edmunds use transactional data also, the difference… their billing model doesn’t require them to dial into your system so it doesn’t appear that they…
ContinueAdded by Larry Bruce on January 3, 2012 at 10:30pm — 3 Comments
Having videos on your auto dealer website has been shown to increase website leads, and when done with video search engine optimization (VSEO), helping your site climb the search engine result pages. If your dealership has videos on your website, you should have those videos uploaded to your own dealership YouTube channel.
Here's why:…
ContinueAdded by Ali Amirrezvani on October 25, 2011 at 12:40pm — No Comments
Added by MANNY LUNA on October 5, 2011 at 12:30am — No Comments
Added by Eric Dean on August 11, 2010 at 6:17pm — No Comments
2024
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
2013
2012
2011
2010
1999
© 2024 Created by DealerELITE. Powered by