COVID-19 has reformed and redefined the customer experience (CX), and now dealers need to think beyond short-term fixes and look forward into the new normal of an increased desire by consumers for digital retailing options, according to…
ContinueAdded by Steve Southin on June 26, 2020 at 9:18am — No Comments
The economic downturn the auto industry has faced beginning in early March was more devastating for those dealers who were not able to quickly and easily shift sales processes online if they didn’t have digital retailing channels already. Now as restrictions lift slowly across the country, we are waking up to a new digital era that could turn out to be more…
ContinueAdded by Steve Southin on June 23, 2020 at 9:44am — No Comments
User Experience, by definition, addresses all aspects of an experience within automotive shopping, purchasing and owning of a vehicle from the customer's perspective. From interacting with an ad, to interacting with a website and to parking their new vehicle in their driveway, user experience guides the interaction of the customer throughout mobile apps and…
ContinueAdded by Steve Southin on June 19, 2020 at 8:52am — No Comments
Back in 2012, Apple executives attended a meeting in China where they watched a video of an experimental fully-automated assembly line for the iPads. They watched as iPad parts traveled along conveyor belts and were cut, polished and then…
ContinueAdded by Steve Southin on June 16, 2020 at 9:51am — No Comments
Digital retail has just had an unexpected growth spurt. While stay at home mandates disrupted worldwide economies, it has also forced many business and consumers to abandon technophobia and welcome digital retail solutions with open arms. Companies like…
ContinueAdded by Steve Southin on June 12, 2020 at 9:34am — No Comments
The worldwide COVID-19 pandemic forced many retail businesses to either shutdown or embrace automation, AI and digital retail solutions in order to continue to generate revenue. Almost immediately, artificial intelligence has gone from a niche concept to a one that many automotive dealers and businesses need to strongly consider even as many of us begin…
ContinueAdded by Steve Southin on June 9, 2020 at 9:48am — No Comments
In one of my latest blogs, I talked about the opportunity that out-of-work or furloughed individuals had to educate themselves to increase their job skills regardless of whether the skills are in their current field or in another simply to open up more job opportunities in the future. We don’t know what’s going to happen when (or if) society returns to…
ContinueAdded by Steve Southin on May 29, 2020 at 9:54am — No Comments
News has not exactly been great recently. And, I don’t know about you, but I welcome any good news that brightens my day in some way. For that reason, I loved a recent story a friend sent to me from the Charlotte Observer.
It is one thing to be involved in your…
ContinueAdded by Dan Beres on May 26, 2020 at 10:02am — No Comments
As we see digital retailing becoming more desirable to consumers, it has never been more important for dealers to ensure that their processes and technologies deliver on the promise for consumers. There is nothing more frustrating to a consumer than attempting to transact online with any company just to encounter obstacles and frustration. It only adds to…
ContinueAdded by Steve Southin on May 26, 2020 at 9:39am — No Comments
The retail car business in North America can be incredibly taxing on its employees. From 12-hour days to uncertain paychecks – salespeople can go from hero to zero quickly. As we all deal with this COVID-19 virus, many dealerships have experienced incredibly severe consequences. Some have had to close completely while under lockdown which, in some instances,…
ContinueAdded by Steve Southin on May 22, 2020 at 10:03am — No Comments
In my last blog, I shared some tips about how dealerships can help protect customers and staff in their service departments during this challenging time. In addition to having the precautions in place, it is important to know how to correctly communicate…
ContinueAdded by Dan Beres on April 14, 2020 at 10:20am — No Comments
How well do you know your sales and service customers? Not just the customers who have purchased a car in the last month, or the ones who get their cars serviced on a regular basis, but all of your customers?
Considering your dealership has thousands of contacts in its DMS, it’s highly unlikely —and unrealistic—that you know your customers…
ContinueAdded by Courtney Evans on March 27, 2020 at 10:03am — No Comments
Service retention rates in dealerships have been steadily declining over the last three years, according to Affinitiv’s recent Automotive Loyalty Trends study, which analyzed data from more than 1,000 auto dealerships.
In domestic brand dealerships, service retention rates have dropped from 61.2% to 60.2%. At import brand dealerships,…
ContinueAdded by Doug Van Sach on March 13, 2020 at 2:34am — No Comments
REGISTER HERE: https://digitalairstrike.com/Tips-Straight-From-Google-New-Automotive-Dealer-Guidebook
Google just launched its Dealer Guidebook 2.0!
It’s being unveiled at NADA 2020 in Las Vegas and shared with our viewers.
In this…
ContinueAdded by Eliana Raggio on February 7, 2020 at 8:00am — No Comments
Repeat buyers account for an increasing share of new vehicle sales and now represent 31% of all new vehicles purchased at a dealership, compared to 29% a few years ago. This trend is good news for dealers due to the lower cost of retaining vs. acquiring customers.
Unfortunately, this trend is expected to decline due to a lack of improvement in…
ContinueAdded by Doug Van Sach on January 24, 2020 at 9:10am — No Comments
REGISTER HERE: https://digitalairstrike.com/Creating-a-Better-Dealership-Experience-for-All
The one thing all car buyers and service customers…
ContinueAdded by Eliana Raggio on January 17, 2020 at 8:00am — No Comments
10 Easy Ways to Use Video to Promote Your Dealership
Thursday, January 16, 2020
9:00am PST / 12:00pm EST
REGISTER HERE: https://digitalairstrike.com/10-easy-ways-to-use-video-to-promote-your-dealership
72% of consumers prefer learning about a…
ContinueAdded by Eliana Raggio on January 15, 2020 at 1:43pm — No Comments
Grapevine, Texas, January 7, 2019 -- DealerBuilt, an enterprise Dealer Management System (DMS) for automobile…
ContinueAdded by Michael Trasatti on January 7, 2020 at 9:56am — No Comments
Technology companies often focus on their products and leave service levels far behind. They rely on shiny objects and whiz-bang features to sell products. Companies that lead with technology often forget that the result of a customer interaction isn’t the technology – it’s how the customer feels using the technology. At fusionZONE, we strive to be…
ContinueAdded by Ed Barton on January 6, 2020 at 9:12am — No Comments
“Our lives move in the direction of our strongest thoughts.” – Craig Groeschel, Senior Pastor of Life Church & Bestselling Author
We all have our own beliefs, some of which tend to be universal. Such as the above statement from Craig Groeschel, which, in my opinion, is simply too powerful…
ContinueAdded by Michael Trasatti on December 18, 2019 at 10:00am — No Comments
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