I had the pleasure of watching a very informative webinar last night that really brought home the importance of having a robust dealership presence online.
I truly enjoy studying the shift in advertising from the traditional way of doing business to the modern way of doing…
ContinueAdded by J.R. Batchelor on December 20, 2012 at 3:40pm — No Comments
Most businesses understand the benefits of search engine optimization, but they waste all that hard SEO work by not having decent landing pages. Getting clicked is only the first step, once a potential customer is on your page, you need to be able to convert them into…
ContinueAdded by Timothy Martell on December 12, 2012 at 12:46pm — No Comments
Google is the best there is at what they do, and it’s because they never become complacent. Even when a program is working, they are always seeking out ways that it could be improved. That’s why Google should always be the first thing you consider when you are planning your …
ContinueAdded by Timothy Martell on December 6, 2012 at 10:58am — No Comments
Google is full of surprises. This week, they went out and acquired the company Incentive Targeting. What will this mean for your search engine optimization efforts moving forward? Lets break it down a little and see if we can piece together part of their master plan.
There…
ContinueAdded by Timothy Martell on December 4, 2012 at 9:58am — No Comments
It’s common to spend so much time trying to get pages to rank that we overlook the images we use on said pages. Sometimes, it’s just as important for a …
ContinueAdded by Timothy Martell on November 16, 2012 at 10:17am — No Comments
The United States FTC is looking into the possibility of pursuing an anti-trust case against search engine giant Google. Sources close to the FTC say that four FTC commissioners "have become convinced after more than a year of investigation that Google illegally used its dominance of the search market to hurt its rivals." A decision to file a law suit against Google could…
ContinueAdded by Timothy Martell on October 16, 2012 at 10:30am — No Comments
Everyone wants a more powerful search engine, and that includes the United States Government. As anyone who watched School House Rock knows, our law-making system can be fairly convoluted. That’s why this week the U.S. government is rolling out a new search engine to help the politically minded population research legislation being discussed in the House and…
ContinueAdded by Timothy Martell on September 28, 2012 at 9:18am — No Comments
Here I was sitting in a landing page optimization course and the first thing they did was throw a formula at me. C=4m+3v+2(i-f)-2a.Thankfully, it really wasn’t a mathematical formula, just a conversion sequence that helped you visualize conversion. Dr. Flint McGlaughlin the founder of MECLABS, the world's…
ContinueAdded by Ketty Colom on August 30, 2012 at 11:30am — No Comments
Listen, sorry about the headline, that’s not actually what this is about (though it is a true story)…but it proves a point: people can’t help but click on weird news headlines!
We all know blogging is a crucial aspect of any business’s search engine optimization…
ContinueAdded by Timothy Martell on August 6, 2012 at 9:10am — No Comments
ZMOT its everywhere seems like these days. With Google as the general session at Digital Dealer this year I thought I would talk about how we see the execution of ZMOT for dealers. Below are the slides from my presentation. I think these numbers will add up to a pattern if you look at the slides closely.
There is not ONE ZMOT in Automotive there are TWO
Added by Larry Bruce on April 8, 2012 at 10:32am — 1 Comment
Last Digital Dealer we explored the data behind SEO & PPC and where your efforts get the most bang for the buck.
At Digital Dealer 12 in Orlado April 3-5 will will explore the data behind ZMOT and how to execute it in your store to increase lead volume and most importantly Show Rate in the dealerhips.
Click Here to attend my Digital Dealer 12 Session "Marketing…
ContinueAdded by Larry Bruce on March 29, 2012 at 11:40am — No Comments
That kills a General Manager it’s what he doesn’t know!
Those words spoken to me by one of the smartest dealers I ever worked for, Jay Marks, have stayed with me since 1996. Same principal applies in every position of the dealership but particularly in marketing.
Let’s face it Marketing is quickly becoming a…
ContinueAdded by Larry Bruce on March 28, 2012 at 10:00pm — 1 Comment
Post one of ten posts I will be making leading up to Digital Dealer 12.
If you are one of the best dealers in the country you are using 10% of your Secret Weapon…what is it?…
Added by Larry Bruce on March 17, 2012 at 10:40am — No Comments
But you couldn’t be more wrong about microsites!
I have had a few dealers reach out to me lately on Microsites being a bad idea and even one of the largest industry providers asking me if dealers using them will be “Black Listed” by Google…REALLY?!
In this video Matt Cutts from Google explains his OPINION on microsites and calls out a post by Vanessa Fox “Microsites A Bad Idea Most of the Time”.
…
ContinueAdded by Larry Bruce on March 10, 2012 at 12:12pm — 1 Comment
An interesting report from comScore and I think some premonitions for retail automotive.
Added by Larry Bruce on February 18, 2012 at 12:18am — No Comments
The AutoMazing Podcast is a group of cars guys (Larry Bruce, Chris Saraceno, Eric Miltsch, Bryan Armstrong, Shaun Raines, Tracy Myers & Rob Campbell) that get together 2 to 3 times per month and discuss the topics affecting our industry.
12/29/11 - What Makes A Great Customer Experience & What Is CarMax Doing We Should Be…
Added by Larry Bruce on January 4, 2012 at 6:26am — No Comments
TrueCar has certainly stirred up a hornet’s nest with “Know the REAL Price”. To be fair they are not the only online lead generator that uses dealership transactional data in an effort to get between the customer and the dealership and get a piece of the car sale either through a pay for lead or pay for sale pricing model.
Both KBB and Edmunds use transactional data also, the difference… their billing model doesn’t require them to dial into your system so it doesn’t appear that they…
ContinueAdded by Larry Bruce on January 3, 2012 at 10:30pm — 3 Comments
This was a question asked by Ed Brooks of vAuto. I find this a very interesting question for a lot of reasons and …
Added by Larry Bruce on November 18, 2011 at 7:30am — 2 Comments
There are many reasons why your search engine rankings can drop, and unfortunately, many times car dealers are at the mercy of Google and the other search engines. Google is earnest in their mission to provide the most relevant content to their customers, so they provide tips and suggestions for how content providers can rank highly for their relevant terms. Below are some things that could cause your car dealership website to be…
ContinueAdded by Ali Amirrezvani on August 5, 2011 at 10:49am — No Comments
The process of maximizing the amount of traffic and leads that your website generates from Google can be daunting. Here are some basic things that our SEO team at DealerOn recommends focusing on if you are either changing website providers, contracting with a SEO or PPC vendor, or simply taking the pulse of the performance of your site and marketing efforts.
Determine Which Keywords You Should be Targeting – Working with your…
ContinueAdded by Ali Amirrezvani on July 27, 2011 at 4:18pm — 1 Comment
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