All Blog Posts Tagged 'seo' (165)

Defining Your Brand

I'm re-launching my Think Tank Tuesday series next week.  Until then, I've been encouraging business owners, entrepreneurs, and dealerships to watch the last 4 episodes on branding.

How important is a brand? Critical.  Without a brand, your business will lack trust in its followers and won't gain loyal customers or increased sales.

Watch these episodes to help develop your brand and become a successful business!…

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Added by Paul Potratz on May 31, 2016 at 4:58pm — No Comments

Setting up Google User Explorer

Google's User Explorer lets us identify individual users by client ID and isolate data.  That way, we can evaluate the user and identify the path that they're taking so we can better personalize the experience for them.

You can also create segments to narrow down users who performed a certain action or engaged with specific content.  From these discoveries, you can personalize your website based on relevance.…

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Added by Paul Potratz on May 27, 2016 at 10:22am — No Comments

How to Tell Your Brand Story

For this week's Think Tank Tuesday, I interviewed Ray Bleser: owner of Northeastern Fine Jewelry.

Ray introduces a different way that he portrays his brand to instill trust in his customers. Many business owners still use price to advertise their brand; storytelling is a unique method that Ray uses to make sure that he is giving his customers the best service that they've had.

If…

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Added by Paul Potratz on May 24, 2016 at 11:34am — No Comments

Using Twitter to Grow Your Brand

Use Twitter to its fullest potential! In this week’s Hard Facts, Samantha talks about how you can use Twitter to search for potential customers and engage with clients. Using this resource will ensure that you’re expanding your brand and business.

If you're an advertising or marketing…

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Added by Paul Potratz on May 20, 2016 at 3:57pm — No Comments

Can you create a timeless brand?

What are you doing to make sure your business stands out? On this week’s Think Tank Tuesday, I spoke with Andy Heck about what makes Alpin Haus such a distinct brand.  It’s more than a slogan or the logo that comes with any business. Watch now to see what Andy had to say about branding: …

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Added by Paul Potratz on May 17, 2016 at 2:23pm — No Comments

How do you define your brand?

On this week’s Think Tank Tuesday, my team and I visited Ryan Norris on a production trip to Toyota of Easley.  In that experience, I got Ryan’s interpretation on what makes a brand…and it’s more than just a logo or a jingle. …

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Added by Paul Potratz on May 10, 2016 at 5:14pm — No Comments

How to be... Everywhere!

You have to be everywhere, but how do you maintain everything? Making sure your Yelp, Yellowpages, Facebook, Twitter, Super Pages, and YouTube are all up to date with your correct phone number, address, dealership name, and other important details can become an overwhelming task. Samantha will cover some tips to be everywhere.

If you want a copy of the Quick Tips Sheet, then email HardFacts@ppadv.com…

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Added by Paul Potratz on May 6, 2016 at 9:02am — No Comments

Great Leaders Must Let Go...Sometimes

The people who work at Potratz have shaped us into the brand awareness and engagement agency that we are today.

Potratz is comprised of multiple companies that all work together to form one brand. In this week’s Think Tank Tuesday, I introduce you to the people that Potratz is comprised of and give you one important tip that you should be…

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Added by Paul Potratz on May 3, 2016 at 3:19pm — No Comments

A Short Guide to Digital Marketing for Auto Dealers – 4 Essential Steps for Success

car social media

Today’s consumers are more modern, digitally-connected and always on-the-go. To target today’s auto shoppers, dealers must also follow suit – which means being on-line and becoming just as digitally connected. And dealers are listening. In fact, according to research by eMarketer, digital spend is on the rise and will only continue to climb over the next 5 years.

automotive digital ad spend

 …

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Added by Larisa Bedgood on September 3, 2015 at 2:00pm — No Comments

Looking Online Marketing Solutions for Dealers Website

If you should be buying long term advantages from the dealer SEO strategies that you have adopted, you then need to make sure about the campaign that you have in the offing so that it is going to be useful for the promotion of your dealership. That will help you to have probably the most of SEO for dealers, where you can utilize the strategy depending on the market.

Added by Martin Denial on August 13, 2015 at 2:53am — No Comments

Commentary: The Anatomy of an Effective Marketing Brain [Infographic]

This was sent to me by Kipp Bodnar VP Marketing, HubSpot. I found it fascinating and was intrigued. I wanted to share in a special post. Everyone please share and give Kipp and I your feedback on this. What are your thoughts? Insights?

 

The traditional marketing model in…

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Added by JB Floyd on July 29, 2015 at 8:30am — No Comments

Save Yourself From a Bad Rep

What You Must Know About Managing Your Reputation

A lot of businesses have learned from experience the importance of a strong reputation. Poor treatment of customers will only hurt your reputation. Keeping that in mind, here are some suggestions about how to do things the right way to gain…

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Added by JB Floyd on June 30, 2015 at 8:30am — No Comments

5 Star Review Videos Why Do You Need Them?

Bring on More New Customers

Visitors are 144% more likely to purchase a product after seeing a video.

  • Easier 1st Page Google Ranking

    A web page with…

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Added by JB Floyd on June 30, 2015 at 6:30am — No Comments

Reputation Management Need To Know

What You Should Know About Managing Your Reputation 

Solid management of your reputation can result in real business growth. Word of mouth means everything in the business world, and having a great reputation can really impact that word of mouth in a positive way. You will also…

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Added by JB Floyd on June 23, 2015 at 8:00am — No Comments

Your Brand Is Your Reputation

Worried About Your Business's Reputation? These Tips Can Help!

Businesses that have great reputations attract more customers and produce more sales. Customers will be happy, and they will tell others about their experience with you. Safeguarding your business reputation is necessary for real success. Managing your reputation is crucial; continue reading for some helpful tips.

Always offer…

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Added by JB Floyd on June 18, 2015 at 8:30am — No Comments

Your Reputation Your Success

According to Wikipedia* Reputation Management is the influencing and/or control of an individual's or business's reputation.

Reputation Management - Do You Know How Your Business Is Perceived? 

To better your business reputation, make sure you follow up with your customers. This is especially the case if your business is larger. You need to make them feel important. Consider…

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Added by JB Floyd on June 17, 2015 at 1:30pm — No Comments

St. Louis SEO Company Breaks Tradition With Money Back Guarantee

St. Louis SEO Company Breaks Tradition With Money Back Guarantee

 Local SEO Company does the unbelievable by offering small business owners an iron-clad money back…

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Added by JB Floyd on June 1, 2015 at 8:30am — No Comments

SEO With A Guarantee

SEO With A Guarantee

    SEO WITH A GUARANTEE?

 Tired of Broken Promises? If you could be on the 1st Page of Google, with a money back guarantee, would you the be type company that would close and take care of those leads?

 The Great Recession of 2008! Remember the Great Recession of 2008? How everyone was impacted…

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Added by JB Floyd on May 20, 2015 at 8:30am — No Comments

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