Anne Fleming's Blog – January 2013 Archive (1)

2013 – The Year of the Woman Car Buyer: Capture This Powerful & Ever-Growing Segment

Today’s women car buyers wield $300 billion in spending power on their cars.  Their car buying behaviors are evolving dramatically, causing car dealers to seriously consider how they communicate with them.  To understand, engage and, ultimately, capture this market, dealers first have to look at the key indicators of a woman car buyer’s mindset, behaviors and buying patterns.  Otherwise, actions taken to attract them will not be optimized.

Key…

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Added by Anne Fleming on January 28, 2013 at 10:53am — No Comments

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