Anne Fleming's Blog – March 2014 Archive (2)

Breaking the Imbalance of Women Executives at Car Dealerships: Breaking the Gender Gap?

Whether it’s the film industry or the auto industry, the shift in lead roles is hard to miss. The 2014 Oscars that took place a couple of weeks ago was truly a revelation of the changing gender role trends in films. More than one film nomination had strong female leads, enjoying almost all the air time as opposed to their male roles.

In the Oscar nominated film…

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Added by Anne Fleming on March 18, 2014 at 12:08pm — 5 Comments

Is Your Dealership Optimizing Sales with Women Customers? Really?

Welcome to the inaugural Women’s Wednesday blog. As the leader in connecting women+families with Certified car dealers, look for brief educational tips and nuggets from us to weave into your sales and service practice to expand your sales to women. With our deep vertical expertise, we are here to assist with suggestions to make doing business with women a natural, core value and expression at your dealership. With that, let’s begin:

While women influence over 80% of all car purchases,…

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Added by Anne Fleming on March 5, 2014 at 4:30pm — 12 Comments

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